IPC Media Selects Interwoven Optimost to Optimize their Web Presence
Leading Consumer Magazine Publisher to Use Interwoven Multivariable Optimization Solution to Increase Subscription Sales
SAN JOSE, Calif., and LONDON, UK - March 4, 2008 - IPC Media, a leading UK consumer magazine publisher whose titles include Marie Claire, Country Life and What's on TV, has selected the Interwoven Multivariable Optimization solution, powered by Interwoven Optimost, to increase visitor conversion rates on its magazine portfolio subscription site, www.giftmags.co.uk.
IPC Media, which sells subscriptions for almost 80 media titles, will use the Interwoven Multivariable Optimization solution to identify the optimal page design and content in order to increase subscription sales.
"Online subscription sales have become a huge focus for us," said Beatriz Montoya, Head of Subscriptions at IPC Media. "We're looking to improve all areas including conversion rates, time spent on each page, pages viewed and ultimately the number of subscriptions sold."
"We are delighted to be working with IPC Media, the UK's leading consumer magazine publisher," said Seth Rosenblatt, vice president of Optimost marketing at Interwoven. "Multivariable optimization can have a profound impact on maximizing a company's online business performance, and we look forward to working with IPC Media to help them deliver a superior customer experience and continue to evolve their brand online."
About the Interwoven Multivariable Optimization Solution
The Interwoven Multivariable Optimization solution, powered by Interwoven Optimost, delivered via a software-as-a-service model, helps companies with one of their biggest challenges: creating a compelling, engaging, and relevant online experience that delivers measurable business results. The solution optimizes virtually every online marketing element including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives, and Web applications as well as every content type within them, including headlines, copy, forms, images, and rich media. By exposing different combinations of content to different visitors and then measuring visitors' actions, the Interwoven Multivariable Optimization solution can identify the most compelling combination of content and layout. Businesses can then offer the most effective presentation to visitors.
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...optimizes revenue by testing virtually every online marketing element, including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives and web applications, as well as every content type within them including headlines, copy, forms, flash images and rich media....
Summary: ...a seamless research tool linking similar items together, as well as for external visitors since it increases time spent on the site and encourages subscription. Furthermore, due to Autonomy’s automation of backend website maintenance, such as sitemap generation, El Mundo has been able to save staff...
Summary: ...stumbling blocks.” Using Autonomy’s Optimost Multivariable Testing (MVT), the FT can test user responses to variations on its registration page. This includes ofering diferent ranges of subscription packages and testing proposed changes in layout. Optimost uses advanced pattern-matching, testing,...
Summary: ...Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A...
Summary: ...adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case....
Summary: ...leading companies, professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard,...
Summary: ...including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and...
Summary: ...Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A...
Summary: ...professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft,...
Summary: ...design and layout, multivariable testing, content targeting, web analytics integrations, workflow and approvals; Autonomy LiveSite, which delivers dynamic, targeted and interactive content to site visitors; and Autonomy Virage MediaBin, the only meaningbased rich media management platform to automatically...
Summary: ...services frms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell,...
Summary: ...time. More than 4,200 of the world’s leading companies, professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard,...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Deliver personalized customer experiences and drive revenue. Brochure Autonomy web content management architecture 6 Address each customer individually To provide a dynamically targeted experience to each visitor, you must first form a complete picture of each customer by analyzing all contextual and...
Summary: ...Management (WCM) market offering, lets you deliver dynamic, targeted, and interactive content to any display application so that you can create a personalized and engaging customer experience. LiveSite enables you to automatically render and display websites such as landing pages, microsites, online communities,...
Summary: ...visitor, including A/B/n Split Testing for concept changes, Simple Multivariate, and Full-Page Multivariate Testing. • A/B/ nSplit Testing is used to test radically different page concepts and gain initial insights and direction for Multivariate Testing • Simpl eMultivariate Testing allows marketers...
Summary: ...Achieving security with cloud data protection. • Extensive multi-acre underground sites • Gated entrances with 7x24 security guards • Restricted access requiring photo ID and visitor escort • Real-time closed circuit TV monitoring • Commercial power feeds with generators for full backup power...
Summary: ...themes or information clusters. IDOL even clusters the unstructured content exchanged in email, telephone conversations and instant messages. IDOL uses the most advanced heuristics, such as quantum clustering, to form these conceptual groupings. Some applications of this feature include: “What’s Hot”...
Summary: ...the generation of taxonomies and automatic categorization without the need to identify keywords. By augmenting IDOL technology with more traditional approaches to classification such as cornerstone detection, barcode reading, keyword identification and layout detection, TeleForm IDC ensures that all documents...
Summary: ...specified business people within the company to search and turn over whatever documents they thought were responsive, without verifying that the searches were sufficient.” See also Cache La Poudre Feeds, LLC v. Land O’Lakes, Inc, 2007 WL 684001 (D.Colo, Mar. 2, 2007). A systemized, repeatable and...
Summary: ...and iPad Support– enabling organizations to segment business content from personal content on a single device • Robust WorkSite Search – exposing workspaces, folders, documents and email through an intuitive and dynamic search interface that fully respects security • Maintain Stringent Access...
Summary: ...system • Any major electronic exchange, central trade matching platform, or utility service including DTCC Deriv/SERV Trade Information Warehouse, ICE (Inter-Continental Exchange®) eConfirm EnConnect enables the integration of disparate enterprise systems, exposing information on a real-time basis...
Summary: ...the WorkSite Communications Servers for Microsoft Exchange. These applications are powered by IDOL, providing pan-enterprise scalability, robust reliability and a highly flexible, distributed, multi-tier architecture. Comprehensive administration tools integrate with LDAP, NDS and ADS servers, making...
Summary: ...repository. • Easy to Use, Maintain and Administer Administer WorkSite via a Web browser or through desktop or group administrative tools that enable you to integrate with multiple LDAP, ADS or NDS servers, and automate the setup of users, groups, and metadata tables. An LDAP synchronization tool keeps...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Best Practices: Optimizing Web Forms - White Paper. Best Practices: Optimizing Web Forms Autonomy White Paper b Best Practices: Optimizing Web Forms Index Executive Summary 1 How You Should Think About Forms 1 Form Layout 1 Headlines 2 Fields 2 Copy 3 Reassurance Language 3 Choices and Pricing 4 Links...
Summary: ...by converting key concepts into bullet points. Emphasize Simplicity If you’re asking your web customers to sign up for something or to check out of their shopping cart, make sure to emphasize the simplicity of the form. For example, headlines such as “Sign up in 30 seconds” or “Almost done! Just...
Summary: ...both HP Autonomy’s CEM and the eCommerce platform (Figure 2). Page components can contain content (e.g. copyright, header image) or functionality (e.g. shopping cart, navigation, product selector, dynamic and targeted content) and can be assembled in real time to build an overall personalized customer...
Summary: ...Excel in online marketing. Technology can be used to analyze large volumes of data in an automated fashion to algorithmically identify the combination of ads, keywords, publishers, and a variety of other criteria that perform best in combination with each other; how best to allocate a finite advertising...
Summary: ...acceptance and experience. Online shopping 10 years ago was pretty crude, and if you didn’t have broadband it was horrible. Today, shopping on the Web can be more rewarding than shopping in person. The situation with SOA is a bit like the new online shopping phenomenon. Much of the service offering...
Summary: ...7 Multivariate testing provides a dramatic and measurable boost to bottom-line performance by significantly improving conversion rates, including online sales, click-through rates, registrations, leads, downloads, page views, or other measures of online success. Multivariate testing dramatically reduces...
Summary: ...as two years ago the management team at one of our clients, a major specialist retailer with turnover above £500 million, was still deciding whether its on-line channel should be seen as a profit center or simply as a marketing and brand investment. What’s more, Morrisons, one of the UK’s biggest...
Summary: ...solution that can support compliance, litigation, investigation, retention, and related obligations across information types and sources. Though most institutions currently utilize compliance, supervision, and eDiscovery systems, and huge sums have been spent building them, they are point solutions that...
Summary: ...frms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Qantas Airways, Tesco, Virgin Mobile, and...
Summary: ...governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Qantas Airways, Tesco, Virgin Mobile, and White & Case....
Summary: ...spent per compromised record or $6.6M per incident.6 These included direct costs such as “hiring forensic experts; notifying consumers; setting up telephone hotlines to field queries from concerned or affected customers; offering free credit monitoring subscriptions; and discounts for future products...
Summary: ...Understanding the Essentials of Multivariable Testing - White Paper. Other variables such as source of visit (where a visitor came from) might need more care. First, the data might not always be available, or accurate. Second, there are so many possible sources that including all of them in the analysis...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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