IPC Media Selects Interwoven Optimost to Optimize their Web Presence
Leading Consumer Magazine Publisher to Use Interwoven Multivariable Optimization Solution to Increase Subscription Sales
SAN JOSE, Calif., and LONDON, UK - March 4, 2008 - IPC Media, a leading UK consumer magazine publisher whose titles include Marie Claire, Country Life and What's on TV, has selected the Interwoven Multivariable Optimization solution, powered by Interwoven Optimost, to increase visitor conversion rates on its magazine portfolio subscription site, www.giftmags.co.uk.
IPC Media, which sells subscriptions for almost 80 media titles, will use the Interwoven Multivariable Optimization solution to identify the optimal page design and content in order to increase subscription sales.
"Online subscription sales have become a huge focus for us," said Beatriz Montoya, Head of Subscriptions at IPC Media. "We're looking to improve all areas including conversion rates, time spent on each page, pages viewed and ultimately the number of subscriptions sold."
"We are delighted to be working with IPC Media, the UK's leading consumer magazine publisher," said Seth Rosenblatt, vice president of Optimost marketing at Interwoven. "Multivariable optimization can have a profound impact on maximizing a company's online business performance, and we look forward to working with IPC Media to help them deliver a superior customer experience and continue to evolve their brand online."
About the Interwoven Multivariable Optimization Solution
The Interwoven Multivariable Optimization solution, powered by Interwoven Optimost, delivered via a software-as-a-service model, helps companies with one of their biggest challenges: creating a compelling, engaging, and relevant online experience that delivers measurable business results. The solution optimizes virtually every online marketing element including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives, and Web applications as well as every content type within them, including headlines, copy, forms, images, and rich media. By exposing different combinations of content to different visitors and then measuring visitors' actions, the Interwoven Multivariable Optimization solution can identify the most compelling combination of content and layout. Businesses can then offer the most effective presentation to visitors.
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...optimizes revenue by testing virtually every online marketing element, including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives and web applications, as well as every content type within them including headlines, copy, forms, flash images and rich media....
Summary: ...Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A...
Summary: ...adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case....
Summary: ...leading companies, professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard,...
Summary: ...including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and...
Summary: ...Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A...
Summary: ...professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft,...
Summary: ...Santiago, Sao Paulo, Stockholm, Sydney, Tokyo, Utrecht and Washington, D.C. Over the course of two years, Autonomy Optimost conducted a series of tests to see exactly how ThomasNet’s visitors were interacting with the site, yielding results that helped increase user interaction with content, make it...
Summary: ...services frms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell,...
Summary: ...time. More than 4,200 of the world’s leading companies, professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard,...
Summary: ...adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case....
Summary: ...We also found that a cleaner payment page kept people from getting distracted and helped close more sales,” reports Patel. The results of TrustedID’s website optimization initiative were dramatic: visitor abandonment of pages within the registration funnel dropped by 32 percent. Web subscriptions...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...visitor, including A/B/n Split Testing for concept changes, Simple Multivariate, and Full-Page Multivariate Testing. • A/B/ nSplit Testing is used to test radically different page concepts and gain initial insights and direction for Multivariate Testing • Simpl eMultivariate Testing allows marketers...
Summary: ...marketers to easily build sites without IT involvement by providing a simple, WYSIWYG interface and reusable components • Scales to billions of content items and millions of users with high availability • Uniquely provides multivariate testing capabilities within the content authoring interface • Supports...
Summary: ...adidas, Airbus, Avaya, Cisco, DLA Piper, the Federal Reserve Bank, FedEx, HSBC, LexisNexis, Microsoft, Samsung, Shell, Samsonite, White & Case, and Yamaha. Over 18,000 developers and over 300 partners enrich and extend Interwoven’s offerings. To learn more about Interwoven, please visit www.interwoven.com....
Summary: ...application for the creation of a personalized and engaging customer experience. With a flexible delivery model, LiveSite supports both the automatic rendering and automatic display of dynamic targeted websites such as landing pages, microsites, online communities, and eCommerce sites directly to customers....
Summary: ...capacity, inject process clarity, minimize operational risks, reduce costs, and ensure regulatory compliance. To learn how Interwoven’s Scrittura Solution Suite can transform your business, visit www.interwoven.com/scrittura. About Interwoven, Inc. Interwoven is a global leader in content management...
Summary: ...specified business people within the company to search and turn over whatever documents they thought were responsive, without verifying that the searches were sufficient.” See also Cache La Poudre Feeds, LLC v. Land O’Lakes, Inc, 2007 WL 684001 (D.Colo, Mar. 2, 2007). A systemized, repeatable and...
Summary: ...collaborate with corporate clients may allow us to speed timeframes and reduce costs in eDiscovery, allowing us to offer higher quality service and better outcomes for our clients.” Michael E. Lackey, Jr, Partner, Mayer Brown LLP Proven on the Biggest Cases Lawyers and their teams are gaining control...
Summary: ...example below, we have grabbed a “New Sales Payment” screen that agents use to enter credit card application data. In this example, we have identified 4 fields that will be used. # Field Name Used For 1 Credit Card Type Drop-down list box that “Starts” the process 2 Credit Card Number This is...
Summary: ...understand. In our example below, we have grabbed a “New Sales Payment” screen that agents use to enter credit card application data. In this example, we have identified 4 fields that will be used. # Field Name Used For 1 Credit Card Type Drop-down list box that “Starts” the process 2 Credit Card...
Summary: ...sensitive materials within interactions and automatically mask or mute the information based on their business needs. Companies that are required to meet Payment Card Industry Data Security Standards(PCI DSS) can now comply with the requirement that credit card CCV, CVV, and CID codes not be stored after...
Summary: ...call centers that record cardholder data in audio recordings, and applies only to the storage of card validation codes and values (referred to as CAV2, CVC2, CVV2 or CID codes by the payment brands). It is a violation of PCI DSS requirement 3.2 to store any sensitive authentication data, including card...
Summary: ...call centers that record cardholder data in audio recordings, and applies only to the storage of card validation codes and values (referred to as CAV2, CVC2, CVV2 or CID codes by the payment brands). It is a violation of PCI DSS requirement 3.2 to store any sensitive authentication data, including card...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...by converting key concepts into bullet points. Emphasize Simplicity If you’re asking your web customers to sign up for something or to check out of their shopping cart, make sure to emphasize the simplicity of the form. For example, headlines such as “Sign up in 30 seconds” or “Almost done! Just...
Summary: ...Best Practices: Optimizing Web Forms - White Paper. Best Practices: Optimizing Web Forms Autonomy White Paper b Best Practices: Optimizing Web Forms Index Executive Summary 1 How You Should Think About Forms 1 Form Layout 1 Headlines 2 Fields 2 Copy 3 Reassurance Language 3 Choices and Pricing 4 Links...
Summary: ...frms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Qantas Airways, Tesco, Virgin Mobile, and...
Summary: ...governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Qantas Airways, Tesco, Virgin Mobile, and White & Case....
Summary: ...for optimizing the online customer funnel, from traffic acquisition all the way through to customer conversion. Dec Jan Feb Mar Apr May Global Conversion Rate Conversion Rates: 2-3% 6% 0% Dec Jan Feb Mar Apr May Abandonment Rate Abandonment Rates: 75% 100% 0% Excelling in Online Marketing 5 Success Stories...
Summary: ...acceptance and experience. Online shopping 10 years ago was pretty crude, and if you didn’t have broadband it was horrible. Today, shopping on the Web can be more rewarding than shopping in person. The situation with SOA is a bit like the new online shopping phenomenon. Much of the service offering...
Summary: ...provider of security software, experienced their own backdoor data compromise in March of 2009 as a BBC investigator was able to purchase valid credit cards from an employee at an Indian call center. Symantec sent warning letters to 200 customers notifying them that their information may have been stolen....
Summary: ...The Advantages of Multivariable Testing – White paper. The Advantages of Multivariable Testing Autonomy White Paper b The Advantages of Multivariable Testing Index Introduction 1 An example 1 Testing, one change at a time 2 Changing EVERYTHING Is Better, Cheaper, Faster—The Multivariable Alternative...
Summary: ...Understanding the Essentials of Multivariable Testing - White Paper. Other variables such as source of visit (where a visitor came from) might need more care. First, the data might not always be available, or accurate. Second, there are so many possible sources that including all of them in the analysis...
Summary: ...spent per compromised record or $6.6M per incident.6 These included direct costs such as “hiring forensic experts; notifying consumers; setting up telephone hotlines to field queries from concerned or affected customers; offering free credit monitoring subscriptions; and discounts for future products...
Summary: ...Compliance After the Global Credit Crisis. SEC testified that hedge funds should be included in future regulatory regimes.26 In responses to questions from the relevant Senate Sub-Committee, SEC Nominee Mary Schapiro noted she “would specifically endorse the registration of hedge funds.”27 This view...
Summary: ...most comprehensive solution of its kind available on the market today. Theft and Fraud: The Challenge According to recent national statistics, theft costs retailers around 5% of their annual turnover with 20% of theft attributable to credit card fraud and employees responsible for over 50% of shrinkage....
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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