IPC Media Selects Interwoven Optimost to Optimize their Web Presence
Leading Consumer Magazine Publisher to Use Interwoven Multivariable Optimization Solution to Increase Subscription Sales
SAN JOSE, Calif., and LONDON, UK - March 4, 2008 - IPC Media, a leading UK consumer magazine publisher whose titles include Marie Claire, Country Life and What's on TV, has selected the Interwoven Multivariable Optimization solution, powered by Interwoven Optimost, to increase visitor conversion rates on its magazine portfolio subscription site, www.giftmags.co.uk.
IPC Media, which sells subscriptions for almost 80 media titles, will use the Interwoven Multivariable Optimization solution to identify the optimal page design and content in order to increase subscription sales.
"Online subscription sales have become a huge focus for us," said Beatriz Montoya, Head of Subscriptions at IPC Media. "We're looking to improve all areas including conversion rates, time spent on each page, pages viewed and ultimately the number of subscriptions sold."
"We are delighted to be working with IPC Media, the UK's leading consumer magazine publisher," said Seth Rosenblatt, vice president of Optimost marketing at Interwoven. "Multivariable optimization can have a profound impact on maximizing a company's online business performance, and we look forward to working with IPC Media to help them deliver a superior customer experience and continue to evolve their brand online."
About the Interwoven Multivariable Optimization Solution
The Interwoven Multivariable Optimization solution, powered by Interwoven Optimost, delivered via a software-as-a-service model, helps companies with one of their biggest challenges: creating a compelling, engaging, and relevant online experience that delivers measurable business results. The solution optimizes virtually every online marketing element including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives, and Web applications as well as every content type within them, including headlines, copy, forms, images, and rich media. By exposing different combinations of content to different visitors and then measuring visitors' actions, the Interwoven Multivariable Optimization solution can identify the most compelling combination of content and layout. Businesses can then offer the most effective presentation to visitors.
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...optimizes revenue by testing virtually every online marketing element, including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives and web applications, as well as every content type within them including headlines, copy, forms, flash images and rich media....
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Summary: ...and over 300 partners enrich and extend Interwoven’s offerings. To learn more about Interwoven, please visit www.interwoven.com. Interwoven, Inc. 160 East Tasman Drive San Jose, CA 95134 USA (408) 774-2000 Copyright 2008 Interwoven, Inc. All rights reserved.
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This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
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This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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