Interwoven Optimost Gains Momentum As Companies Invest in Maximizing Online Business Performance
Making Website Testing and Optimization an Integral Part of Content Management Key to Attracting, Converting Online Customers
SAN JOSE, Calif., - February 27, 2008 - Interwoven (NASDAQ: IWOV) customers are embracing the combination of Interwoven's content management solutions (CMS) and the recently acquired Optimost real-time multivariable testing and Website optimization (MVO) capabilities. The Interwoven Multivariable Optimization solution, powered by Interwoven Optimost, identifies the most compelling combination of web content and design by exposing different combinations of online content elements to different visitors and then measuring visitors' actions. Using Interwoven's web content management solutions, marketing teams can then deploy, and continuously improve, the most effective presentation to subsequent visitors.
Butlins, the UK's favourite holiday destination, recently selected the Interwoven Multivariable Optimization solution to increase visitor conversion rates on their popular website - www.butlins.com. Interwoven Optimost will help Butlins improve key areas of its website to optimize visitor journeys from the home page through to booking, ultimately leading to an improved customer experience and increased bookings.
EDMC, one of the largest providers of private post-secondary education in North America, is using the Interwoven Multivariable Optimization solution to help increase student acquisition and improve access to services through its Web channels. "We immediately recognized the value of enhancing our existing Interwoven solution with the Interwoven Optimost testing and optimization services," said Bob Barr, senior vice president of Interactive at EDMC. "With the Multivariable Optimization solution, we will be able to deliver an optimized experience through our different Web properties, our primary interaction point with current and prospective students across our 81 different locations."
TrustedID, a leading provider of proactive consumer identity theft protection solutions, used the Interwoven Multivariable Optimization solution to create a compelling and engaging online experience that delivers measurable business impact. As a result of using the solution, the company experienced a double-digit increase in their Web conversion and subscription rates over 6 months. "Interwoven helped us take our business to the next level in the shortest possible time," said Lomit Patel, senior director of marketing at TrustedID. "The results we achieved helped us significantly increase revenues and subscriptions."
Content Management and Website Optimization: The Perfect Combination to Accelerate Online Results
To maximize the impact of each online experience, leading marketers are accelerating the testing of every element of their Web properties - content on landing pages, registration pages, shopping carts, credit card pages, pop-ups and pop-unders, rich media, web applications and more. In fact, according to a recent JupiterResearch report, 73 percent of budget decision makers using A/B or multivariate testing said they plan to increase their testing budgets for next year, and 53 percent of budget decision makers planning to deploy testing within the next twelve months come from companies with annual revenue of $1 billion or more (Multivariate Testing Agenda, JupiterResearch, October 22, 2007).
However, the sheer number of content, layout and image combinations is too complex to implement effectively without the proper tools and expertise. And with regular changes to Web content, innovations in interactive technology, and evolving customer preferences, the pace at which marketing teams need to test and measure is rapidly increasing.
As such, organizations are turning to Interwoven Optimost for the sophistication, flexibility, and expertise required to maximize online business performance. Since the acquisition of Optimost in November, Interwoven has continued to build momentum in the marketplace for its multivariable optimization solution, and has secured new Interwoven Optimost customers around the world, including Amnesty International, Butlins, and EDMC.
"In a period of economic choppiness, marketers are under intense pressure to accelerate revenues through their online properties," said Ben Kiker, chief marketing officer at Interwoven. "Delivering a targeted, profitable experience online begins with content, and our unique ability to combine content management and Website optimization is delivering business impact to our customers."
Customer Podcast
Hear how Lomit Patel from TrustedID is working with Interwoven to significantly improve their Website's sales performance through the use of multivariable optimization, listen to our podcast at: http://www.interwoven.com/trustedid.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...web channel is the only way people could sign up for our service” explains Lomit Patel, the company’s Senior Director of Marketing. “Improving our online conversion rates and reducing drop-offs has an immediate impact on our bottom line, so we’re highly focused on continually optimizing our customer...
Summary: ...the new version revealed the dramatic impact of the learnings: “The results were incredible, exceeding by a wide margin even our most optimistic goals. We saw a significant increase in every one of our core measures, sometimes of more than 100 percent.” Multivariable testing with Autonomy Optimost...
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Summary: ...permutations of web content and layout segmentations in order to identify in real time the experiences that generate the highest conversion rates. Autonomy optimizes revenue by testing virtually every online marketing element, including landing pages, registration pages, shopping carts, credit card pages,...
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Summary: ...loop is critical to providing incremental improvements to relevance and user satisfaction. Reaping the benefts At the moment, the frm is looking at people’s feedback and response towards the solution. It has only been two months since the initial implementation, so it’s a bit soon to measure the full...
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Summary: ...and improve disk storage management and systems stability within its messaging environment. Prior to the archive implementation, email storage was growing at an 8% monthly rate. This has been cut significantly to a much more manageable growth rate of between 1% and 2% per month. Additionally, VUMC is...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
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