Interwoven Powers Patient-Engaging Website for Breakthrough Cancer Treatment
Earthbound Media Group Teams with Interwoven to Deliver Better Patient Experience; Search Engine Optimization, Web Analytics, and Targeting Help
SAN JOSE, Calif., - December 12, 2007 - For cancer patients, the gold standard of treatment is the ability to target and eradicate tumors, powerfully and decisively, while sparing damage to healthy tissues and organs. Proton Therapy, a revolutionary form of radiation treatment, does just that. Loma Linda University Medical Center (LLUMC), the first hospital-based proton treatment center in the United States, has recently launched Protons.com, a truly cutting-edge Website designed to help patients understand and explore this treatment option – promoting not only the hospital's advanced offerings, but bringing greater attention to proton therapy itself.
In launching Protons.com, LLUMC wanted to deliver the best possible Web experience and raise its visibility on the Internet to increase the number of new patients. Working with Earthbound Media Group (EMG), a leading interactive agency, and Interwoven (NASDAQ: IWOV), LLUMC utilized search engine optimization (SEO), Web analytics, and targeting to realize its vision of reaching as many patients as possible. EMG helped LLUMC build a new Web presence powered by Interwoven TeamSite, Interwoven OpenDeploy and other best-of-breed technologies. Interwoven TeamSite is enabling LLUMC business users to automate and manage their online content across different Web pages for more timely updates and better responsiveness to business needs. And the Interwoven OpenDeploy distribution engine has simplified the management and distribution of these changes throughout LLUMC's Web infrastructure.
Protons.com officially launched in August with rich interactive content including streaming video and a virtual tour to help patients educate themselves and increase their comfort level with the proton therapy process. The Proton Treatment Center is now at the top of many relevant search rankings, and traffic has increased dramatically. In its first three weeks alone, the site saw an increase in daily unique visitors of 1200%, a 20-fold increase in page views, and a 600% rise in traffic sources. As a result of this rapid success, LLUMC is transitioning much of its advertising budget from traditional media to the Web.
Said Tammy Veach, executive director of marketing at LLUMC, "With Interwoven, we've empowered our patients to take a proactive role in fighting cancer. They can educate themselves about their condition and its treatment, as well as understand what to expect at our facility. With the Protons.com site, our goal is to help ease anxieties they may have and prepare them to make the best possible use of our services. At the same time, by highlighting the expertise and resources we offer, we can draw attention to the outstanding work being done by our professionals."
In the next phase of the project, EMG will roll out LLUMC's 2,000-page main Website, a comprehensive resource offering virtual tours, syndicated health content, news, transactional tools, physician directories, and other features. The hospital also plans to roll out microsites similar to Protons.com for its other specialized institutes, using many of the same technologies, processes, and strategies.
"The new LLUMC site will dramatically change the expectations our patients have for treatment, whether they are dealing with aches and pains or life-threatening conditions. With Interwoven, we are able to quickly meet and exceed these expectations by updating information at a moment's notice," added Veach.
LLUMC's Web capabilities have come a long way in a short time. It was only two years ago that the hospital introduced its first Web content management system, a homegrown platform that relied on intensive IT support. Lacking direct control over Web content, the marketing team focused on different forms of communication, sacrificing the rich, interactive potential of the online channel. Said Brian Harris, vice president for strategy and alliances at EMG, "LLUMC's new Interwoven-powered Web platform represents a fundamental change for its business. LLUMC's Web presence will now play a central role in both its marketing programs and the customer experience it delivers, helping increase patient volume as well as patient comfort."
LLUMC is now using its upgraded Web infrastructure to leverage Web analytics, search engine optimization, search tools and other complementary technologies. The content structure and metadata capabilities within TeamSite help to optimize the site for major search engines. Business personnel use the system to refine site content and layout based on visitor data captured by Omniture SiteCatalyst and Google Analytics. Baynote recommendation technology provides behavioral targeting capabilities to increase the relevancy of search results.
"LLUMC's early success with their new Web presence illustrates the power of delivering targeted content to drive a more compelling and relevant online experience," said Ben Kiker, chief marketing officer at Interwoven. "Our Web content management solutions give business personnel the ability to continually enhance their Web presence based on behavioral data, and business and customer needs, in the face of fast-changing market conditions."
Said Veach, "We've only just begun to fulfill the vision for our new Web presence, and it has already had a transformative effect on our business and our patients. We're excited to continue moving forward with Interwoven on this vital project."
About LLUMC
An outgrowth of the original Sanitarium on the hill in 1905, the present 11-story Loma Linda University Medical Center (LLUMC) opened on July 9, 1967. With the completion of the Loma Linda University Children's Hospital (LLUCH) in late 1993, nearly 900 beds are available for patient care, including at Loma Linda University Medical Center East Campus and Loma Linda University Behavioral Medicine Center (LLUBMC). Loma Linda University Health Care (LLUHC), a management service organization, supports the many programs and services provided by our 400+ faculty physicians. LLUMC operates some of the largest clinical programs in the United States in areas such as neonatal care and outpatient surgery and is recognized as the international leader in infant heart transplantation and proton treatments for cancer. Each year, the institution admits more than 33,000 inpatients and serves roughly half a million outpatients. As the only tertiary-care hospital in the area, LLUMC is the only level one regional trauma center for Inyo, Mono, Riverside, and San Bernardino counties.
About EMG
Earthbound Media Group (EMG) is a full-service creative communications agency. Driven by groundbreaking ideas, inspired design and forward thinking solutions, we work toward a common goal - to evolve and optimize the digital and visual landscape of our clients' business operating, marketing and information technology endeavors. Filling the void in the traditional interactive, marketing and advertising industries, EMG offers a service-, solution- and industry-agnostic approach that rises above the labels of "marketing," "interactive," or "advertising." EMG bridges the gap between marketing, IT and business strategy, making it a collaborative effort to improve return on investment and the bottom line.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...is using Cardiff® TeleForm® to help manage its patient records. They see more than 2,500 new cancer patients each year. The Challenge It’s well known that certain types of cancer do not respond to conventional therapies. In these instances doctors often recommend that patients participate in a clinical...
Summary: ...is using Cardiff® TeleForm® to help manage its patient records. They see more than 2,500 new cancer patients each year. The Challenge It’s well known that certain types of cancer do not respond to conventional therapies. In these instances doctors often recommend that patients participate in a clinical...
Summary: ...the biggest return on investment of all—it helps Bristol-Myers Squibb accelerate the drug-to-market process. “Bristol-Myers Squibb is committed to bringing its life-saving and life-extending therapies to patients as quickly as possible,” says Rogers.
...
Summary: ...University of California, San Francisco (UCSF) - Case Study. UCSF is world-renowned for its high-quality biomedical research. The university’s commitment to research excellence hinges on the attention it pays to detail at every stage of a study. There is little room for error as information is captured...
Summary: ...turned to Virage MediaBin and Earthbound Media Group (EMG). Already in use elsewhere in the organization, Virage MediaBin provided industry-leading capabilities for managing brand assets and marketing content. Virage partner EMG gave Harrah’s a single point of contact for every aspect of its implementation....
Summary: ...data collection system. With Cardiff and Nistar Data Systems, a Cardiff vendor partner based in Cleveland, Prologue Research built a solution that would offer fast, accurate data collection and a way to provide immediate, continuous feedback relating to data anomalies that might jeopardize patient treatment...
Summary: ...American Hospital Association Case Study - Health Information Portal. Case Study Company Background The American Hospital Association is a large, national non-profit organization that represents and serves more than 4 million people employed by the nation’s 5,000 hospitals and health care networks,...
Summary: ...Oracle As a result of the joint efforts of Autonomy and Sun Oracle, who played a key role in the design and development process, the AHA was able to realize this vision with the launch of HospitalConnect—a health leadership portal. HospitalConnect provides hospital staff, patients, suppliers, laboratories,...
Summary: ...has provided quality healthcare for more than 60 years, driven by the needs of its members. Kaiser Permanente encompasses Kaiser Foundation Health Plan, Inc, Kaiser Foundation Hospitals, and the Permanente Medical Groups as well as Permanente Dental Associates in the Northwest Region. Kaiser Permanente...
Summary: ...LexisNexis - Case Study. It’s a long-term commitment to keep testing, apply lessons learned, and continually leverage the solution to adapt to market pressures and changing business conditions.” “Historically, we would have overlooked small changes in search of a big bang kind of impact, but it’s...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...was admitted to hospital and started on appropriate treatment. In this case, Auminence would enable providers to bridge the knowledge gap and provide a checklist of diagnoses to consider based on the patient’s clinical features, sex, age, and travel history, identifying patterns of correlating diseases...
Summary: ...Study Suppose a cardiologist in a large medical practice has a pregnant patient with mitral stenosis (a form of heart disease) and is unsure whether to pursue a medical or surgical treatment path. Consultations with obstetric and neonatal professionals who have worked on similar cases could provide valuable...
Summary: ...is a human-based endeavor. Every patient is a unique individual with specific histories, symptoms and disease processes, and ultimately a clinician is responsible for the diagnosis, treatment plan and care of that individual. Patients and doctors communicate with one another via ‘human friendly’ information—in-person...
Summary: ...targeted information in real-time to either a mobile device via SMS, by e-mail or over the Internet. By automatically identifying correlations and trends present in any data, Command and Control allows security teams to understand the potential signifi cance of seemingly disparate pieces of intelligence...
Summary: ...on defined business rules, LiquidOffice provides advanced features such as: Process simulation Library of predefined tasks Sub-processes Built-in templates Conditional transitions Serial and parallel routing • • • • • • User-determined Processes LiquidOffice enables an immediate reduction...
Summary: ...to the template library within Microsoft Word • Conditions directly editable within Word • All fields available in the document listed, including derived fields • Document structure can be previewed • Highly flexible business logic allows rules and conditions to be easily added • Allows management...
Summary: ...pass through transport hubs such as seaports, inland container terminals, and rail container terminals. Autonomy also captures information such as vehicle number plates, container types, conditions, ISO numbers, and location, so you know where your traffic is located and can identify unusual deliveries...
Summary: ...file formats. HTTPFetch HTTPFetch allows documents from Internet or Intranet sites to be aggregated from remote WWW site servers and indexed into Autonomy IDOL serverTM. Once it has obtained a document it automatically analyses the document for links to other documents. These links are followed conditionally...
Summary: ...business processes involve multiple business systems, of which SAP is only one of many, and touch enterprise wide users without direct access to SAP. Additionally, the IT task of adapting or upgrading processes and interfaces programmed within SAP to adjust to changing business conditions provides significant...
Summary: ...intrinsically know the rules that determine the accuracy and relevance of data, understand how to securely navigate the process between people and systems and guide the user by making recommendations based on current and historical conditions in order to ensure data accuracy and integrity. 5) Design Client...
Summary: ...vendor. Therefore, managing perfect world scenerios with pre-defined automatic processes in place is not enough. Without automated exception and automated workfow routing to efficiently manage the typical, widely variable conditions, organizations suffer massive inefficiencies and errors, resulting in...
Summary: ...PeopleSoft is only one of many, and touch enterprise wide users without direct access to PeopleSoft. Additionally, the IT task of adapting or upgrading processes and interfaces programmed within PeopleSoft to adjust to changing business conditions provides significant challenges. Cardiff Intelligent Documents...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...code) Access to Qual Hlth Serv Adolescent Health Alternative Medicine Ambulatory Care Am Indian / Nat Amer Initiative Arth, Osteo, Chrn Bk Cond Behavioral Medicine Cancer Chrn Kidny Dx Cultural Competence Diabetes Diagnostic or Treatment Skills Disabl / Secd Cond Distance Learning Domestic Violence Ed...
Summary: ...Why Introducing eDRM should be addressed as a Strategic Issue. It must be easy to locate and be delivered quickly to authorised people at their point of work which could of course be off-site wherever the patient happens to be – at home, in hospital or even in the street. The new system dramatically...
Summary: ...retention goals. The lifecycle of email in the enterprise is determined by the particular needs of the organization. Generally, these requirements are a combination of compliance regulations, ongoing needs of various departments within the organization and internal corporate policies governing the treatment...
Summary: ...continue to access and work with their information. It soon became apparent that email archiving could also offer substantial value to organizations that were subject to regulations that governed their treatment of sensitive information.
...
Summary: ...FRCP 37(f): What the Heck is Good Faith?. was both inconsistent and fact-specific.6 Without national rules, it was feared that a “patchwork of rules and requirements” would develop, leading to differing treatment of similarly situated litigants, and continued uncertainty, expense, delays and burdens...
Summary: ...Addressing the Information Governance Challenge - Autonomy Whitepaper. The new rules make allows eDiscovery and amendments now ensure equivalent treatment of electronic content and paper documents. These changes apply to every size enterprise and even the smallest company can face financial and market...
Summary: ...across a team, and the duplication of attachments causes further needless strain on storage. With multiple copies floating around, it is almost impossible to ensure that critical content is being managed effectively for records retention and that policies the organization has on the treatment of e-mail...
Summary: ...using ALH, Autonomy Investigator & Early Case Assessment (ECA) provides users with a high-level view of the entire corpus of data. ECA is an industry first, enterprise class solution that enables counsel to meet the early attention requirements by being able to rapidly assess enterprise data to determine...
Summary: ...most corporate business processes ran and leveraged the Web in every possible way. What it took for that to happen was maturing of the technology itself – for instance, you couldn’t do complex transactions on the Web back then. There also needed to be a maturing of the comfort level with the technology....
Summary: ...affairs and internal audit to identify which regulatory requirements are relevant to the organization and to interpret those requirements in terms of the organization's comfort with documentation, risk and adherence to processes. These interpretations will drive the appropriate levels of technology support...
Summary: ...plates extremely accurately. Virage Security and Surveillance ANPR can accurately identify number/license plates even in the most demanding conditions, such as when visibility is low due to adverse weather or poor light conditions. When combined with an infrared illuminator, Virage ANPR is even able to...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
Related Case Studies
Find us on Facebook
Follow us on Twitter
See us on YouTube
Find us on LinkedIn
