Video Games Publisher, Ubisoft Tames Digital Asset Beast with Interwoven MediaBin
Successful U.S. Deployment Propels Global Rollout in Process to Ensure Consistent Brand Representation of Over 1,000 Titles
MANAGEMENT CONFERENCE, Los Angeles, Calif., - November 12, 2007 - Ubisoft, known for its best-selling video game franchises including Prince of Persia, Tom Clancy's Rainbow Six, Tom Clancy's Ghost Recon and Rayman, is no stranger to high profile product releases. Ubisoft's creative team is under constant and steady pressure to deliver a variety of jaw-dropping marketing content to support the promotion of new and existing video games. By teaming with Interwoven (NASDAQ:IWOV), Ubisoft has been able to ensure that the right design assets are synchronized across all of its marketing materials for launching its hottest video games to the mass market.
"We had an outstanding reputation as a creative team internally, but it was a challenge managing such a diverse set of creative assets for all our marketing materials across a multitude of channels," said Allen Adler, vice president of creative services at Ubisoft. "When people internally would ask us for the most up-to-date version of a file for the Web, promotional materials or packaging, we often had to scramble to deliver it, and our team would lose valuable design time simply chasing files." Even as internal coordination of assets was challenging, external coordination with retail partners was even more complex.
Ubisoft's challenge was difficult, but not unusual. Many companies face this same paralyzing realization every time a digital asset file is requested. Is it on someone's hard drive? Is it the approved version? Will it translate from a Mac to a PC? Are the right versions being used consistently? "It felt as though we were spending more of our time finding old assets instead of creating new ones, and we wanted to ensure that the Ubisoft brand was represented properly every time," added Adler.
Knowing there had to be a better way, Adler turned to Anthony Trask, director of project management office at Ubisoft, who with the help of advisor Doculabs, recommended Ubisoft implement Interwoven MediaBin. MediaBin is a Digital Asset Management (DAM) product that helps marketing teams around the world deliver a more consistent and compelling customer experience by effectively managing, distributing, and publishing the thousands of customer-facing digital assets used to promote their products and brands.
"We knew we could convince certain individuals to use the solution, but we wanted to create buzz within the company so that everyone would WANT to use it," said Adler. Adler and his team then re-branded the MediaBin solution internally as "FindIt!" and launched an email teaser campaign to generate excitement about what the new product would do. In parallel, Trask's team coached specific user groups in key geographies to make sure a core team of power users were ready to go at launch. "The launch was a huge success. On the first day we had 150 users in three countries, across seven departments and dozens of others clamoring to get their hands on it," said Adler.
What used to take the creative department several days to process now takes seconds or minutes, and in some cases 70-90 percent of the requests are now self serviced, with internal people "helping themselves" to accurate, approved assets.
Ubisoft's retail channel is feeling the impact as well. "The process for getting assets to our retail partners used to be very manual and time consuming. It involved tracking down approved assets, converting them to retailer specs, and sending them out to each retailer. Now, it's automated, instantaneous, and consistent, via secure, external access to our FindIt! System," said Adler.
With any IT initiative, the success of the regional rollout determines whether the initiative will become truly global. Having seen the success and ROI of the MediaBin initiative, Ubisoft's headquarters office in Paris is in the process of adopting the solution for the EMEA region, and has plans to use it consistently within all the marketing subsidiaries.
"Needless to say, we are thrilled with the outcome. Our creative teams have been given back hundreds of hours of productivity, and our internal clients and external partners now have access to the information they need the moment they need it," said Adler.
Ubisoft to Present at Henry Stewart Los Angeles
Allen Adler, Vice President, Creative Services and Sharlene Siegel, Senior Digital Media Analyst, Ubisoft will be presenting the full case study of this project at the Henry Stewart Los Angeles Digital Asset Management Conference. Allen and Sharlene will present "Synchronizing Digital Assets Across Global Marketing Teams" on Monday, November 12th at 11:40am. For more information, please visit: http://www.damusers.com/LA_12_November_2007.php.
About MediaBin Interwoven MediaBin is the leading Digital Asset Management (DAM) product chosen by marketing organizations to manage the thousands of digital assets and marketing content used to promote their products and brands. With MediaBin, extended marketing teams can easily catalog, manage, transform, and distribute digital assets; including photographs, logos, CAD and 3D images, audio, video, datasheets, advertisements, presentations, and documents.
About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated sales of 680 million Euros for the 2006-07 fiscal year. To learn more, please visit http://www.ubisoftgroup.com.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...in our success.” Simplifying Brand Execution With more than 250 users, Harrah’s needed to make DAM capabilities as simple as possible to use. “We wanted users who don’t spend their lives in advanced DAM systems to be able to find things quickly and intuitively,” says Mohn.
...
Summary: ...banner ads, email creatives and web applications, as well as every content type within them including headlines, copy, forms, flash images and rich media. Case Study Industry Retail Challenges - Highly competitive online and catalogue retail industry landscape - Impersonal and ineffective web presence...
Summary: ...e-mail management functionality enables staff to drag e-mail messages directly from their in-boxes to a client-matter WorkSite folder. And Interwoven’s open architecture makes integration with systems such as docketing easier for more effcient data exchange. A Smooth Roll-Out to Users In the midst of...
Summary: ...owners with tools to keep site content current • Automated application deployment for improved speed and IT effectiveness Benefits of Using Autonomy •Ena bled rapid rollout of 15 web properties in 18 months, with an estimated 2 year lead time over competition •Re duced costs by 80% through a streamlined...
Summary: ...of extensive new technologies and data sources,” says Blumfield. “In the past, this would easily have taken three to six months.” Increasing Audience Interaction through Moderated User-Generated Content Channel 4 makes extensive usage of Autonomy Virage MediaBin Digital Asset Management (DAM) software...
Summary: ...the image, and repurpose it,” recalls Dan Dennehy, Chief Photographer, MIA. “It took a lot of time away from generating new photography, which is what we needed to be doing." Researching its options for digital asset management (DAM), the MIA quickly found that one solution provider stood out from...
Summary: ...of our partner relationships,” adds Gibbons. “This is why the rapid rollout of new sites as well as daily updating of these sites became a key component of our competitive strategy.” The Autonomy’s content management solution had already been chosen as the enterprise standard for Russell because...
Summary: ...of personnel, current promotions—but strictly within a consistent, centrally-controlled brand environment. The needs of both content consistency and local contribution will be balanced and at a lower overall cost. Even before the rollout of their Autonomy-based dealership sites, dealerships are reaping...
Summary: ...processing technology. The Challenge Prior to 2004, restaurant managers at each of Ruby Tuesday’s restaurants needed to package up a week’s worth of paperwork and send it to corporate headquarters for processing and storage. In addition to the high cost of shipping, Ruby Tuesday also risked losing...
Summary: ...Iowa State University - Case Study. POWER PROMOTE PROTECT Iowa State University Iowa State University streamlines the grant application process with Autonomy Process Automation. There’s now less time chasing approvals and more time writing competitive proposals. Like most academic institutions, grants...
Summary: ...the color of the search tabs, from blue to white, helped increase click-throughs by 11.85%. These findings allowed EarthLink to dramatically increase click-throughs without requiring drastic changes to the site. Continually Maximizing Results Autonomy helps EarthLink generate more searches by consistently...
Summary: ...Case Study: City of Los Angeles. Customer at a Glance City of Los Angeles City of Los Angeles Department of Transportation will save $44,000 every month by using Cardiff TeleForm. The City of Los Angeles, Department of Transportation (DOT) manages Cityride, a combined federal, state, and city program...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Access Control List) security support - located entirely in the SharePoint farm or a Web Service in the farm and with the connector on a separate system • SSL communications • Communication Fail-over queuing and synchronization for network outages • Options for handling corrupt data • Audit log...
Summary: ...review and production expertise to the table. Services and operations professionals have been highly trained in their field to provide knowledgeable 24/7 support to their clients, many of whom have hundreds, even thousands, of cases and legal matters running on the Autonomy systems at any given time....
Summary: ...eDiscovery are increasingly becoming drivers for data protection. Autonomy Connected Backup’s ability to create and maintain a centralized backup that is representative of data stored on large numbers of mobile laptops and distributed workstations data can be extremely powerful when leveraged to satisfy...
Summary: ...at firms such as The Hartford, Bank of America, and Microsoft. WorkSite delivers the industry’s fastest time to deployment and lowest total cost of ownership, and consistently scores among the industry’s highest customer satisfaction ratings. About Autonomy iManage Autonomy iManage is the leader in...
Summary: ...solutions enable organizations to secure their data with fully automatic backup and recovery to protect mission-critical information and eliminate the risk of data loss. Autonomy Connected Backup provides fully automated data protection by applying policies consistently across all data, allowing relevant...
Summary: ...collaboration. It has been rapidly deployed due to its ease of installation and straightforward user interface. Ironically, this rapid proliferation of SharePoint has led many companies to lose control of the very content they had hoped to better manage. Because SharePoint is so easy to deploy, many SharePoint...
Summary: ...collaboration. It has been rapidly deployed due to its ease of installation and straightforward user interface. Ironically, this rapid proliferation of SharePoint has led many companies to lose control of the very content they had hoped to better manage. Because SharePoint is so easy to deploy, many SharePoint...
Summary: ...TeamSite provides centralized control for brand and core messages, its adaptations, and the ability to accommodate local content in a multisite rollout scenario. Autonomy's globalization capabilities are built on top of this dependency management service, allowing TeamSite allows marketers to easily build...
Summary: ...have the appropriat esecurity, auditing, versioning, and back-up strategies • Hard Cost Savings – need to invest in custom, application-specific integration workNo – Less time spent on client-side rollouts, coordination of client imag eupdates – Faster server-side maintenance for patches, updates...
Summary: ...enterprise and automatically form relationships. Eduction comes with out-of-the-box entities including: names of commercial organizations, people, places, postal/Internet addresses, phone numbers, dates, times, numbers, prices, Social Security numbers, job titles and holidays.
...
Summary: ...Eduction includes outof-the-box entities such as names of commercial organizations, people, places, postal/Internet addresses, phone numbers, dates, times, numbers, prices, Social Security numbers, job titles and holidays. Personalized Agents – Personalized Agents monitor information for users 24/7...
Summary: ...the review process, and cost management. Autonomy Legal Hold provides the systemized, repeatable, and defensible process necessary to comply with the Federal Rules of Civil Procedure (FRCP) and case law. Each step of the process is consistently executed on a single, easy-to-use, highly scalable and secure...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Model (EDRM) forum, leading the EDRM Metrics 3 working group and participating in other working groups. With a BA in Chemistry from Yale University, a JD from the University of California-Los Angeles, and certifications from the California, Connecticut, Virginia and Patent Bars, Mr. Halprin has varied...
Summary: ...to lead the program. These resources should have something to gain by using the system and the competencies required to use the system and lead a successful implementation and roll-out. The most advanced analytics applications will provide human friendly automation based on intelligent understanding of...
Summary: ...multiple titles in different languages) and many-to-many relationships (such as the book authorship relationship where a book can have multiple authors and an author can write multiple books) are somewhat awkward to express in a flattened representation. Anecdotally, many RDF datasets make heavy use of...
Summary: ...and associated technologies to consider and it may be necessary to seek advice to narrow down a short list before final selection. 7. Implement and rollout in stages The most successful projects are implemented in stages. Clear objectives, expectations and measurements should be set for each stage. Page...
Summary: ...any data that may be required in a legal dispute. In this way you move towards establishing “good faith.” A more detailed overview of each rule change is available at www.zantaz.com as a recorded webinar titled, “FRCP Rule Changes: Evolution Not Revolution,” conducted by Thomas Allman, Senior...
Summary: ...deployed to index tens of billions of documents and terabytes of information while maintaining high performance and military grade security specifications. Scalability Examples Real world examples and internal benchmarks show Autonomy consistently satisfying the highest scalability requirements. A single...
Summary: ...must find new forms of differentiation. While endeavouring to win new business, it is equally important to retain current clients by delivering consistently high levels of service. Mobile technology offers law fi rms a compelling opportunity to set themselves apart from their competitors by enabling mobile...
Summary: ...RTOs/RPOs far more achievable. The costs of data loss or breach can be significant, including damage to a corporate brand, loss of shareholder confidence, and concerns about data privacy from customers and employees. This risk is driving firms to not only back up their data to protect against data loss,...
Summary: ...including damage to corporate brand, shareholder confidence, and concerns about data privacy from customers and employees. The portable nature of laptops places them at high risk for loss or theft. This risk is driving firms to not only back up their data to protect against data loss, but also to employ...
Summary: ...can recover from varying degrees of failure (from individual file loss to an entire system) in the optimum timeframe, or Recovery Time Objective (RTO), as well as to recover to a version of the data that results in minimal loss of productivity, or Recovery Point Objective (RPO). IT professionals in enterprises...
Summary: ...originated – provides the opportunity for financial firms to avert threats of loss and mitigate operational risks. Metrics, Analytics & Reporting Financial executives need to be consistently aware of the state of enterprise risk and compliance in order to make the right strategic decisions. To thwart...
Summary: ...application must operate • The supported concurrency • The cost of the hardware to support the requirements above All five of these factors depend on the requirements of the system being implemented, the chosen architecture, the operating system and any cost limitations. Scaling a system is a process...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
Related Case Studies
