Interwoven Announces Close of Optimost Acquisition
SAN JOSE, Calif., - November 1, 2007 - Interwoven, Inc. (NASDAQ: IWOV), a global leader in content management solutions, today announced that it has closed the acquisition of privately-held Optimost LLC, a pioneer of software and services for Website optimization. Under the terms of the agreement between Optimost and Interwoven, Interwoven will pay approximately $52 million in cash for all outstanding shares of Optimost and assume certain existing employee stock options.
The acquisition combines Optimost's real-time multivariable testing and Website optimization capabilities with Interwoven's content management solutions to provide marketers with the industry's most complete set of capabilities for creating, deploying, testing, analyzing, and optimizing targeted content to Website visitors.
All Optimost employees, including the founders, Mark Wachen and Lance Lovette, have joined Interwoven and will focus on product innovation, customer support, and the continued acceleration of Interwoven's business in the online marketing arena.
The Optimost solutions are now available through Interwoven as a standalone offering as well as in conjunction with the solutions in Interwoven's portfolio.
Interwoven expects the Optimost acquisition to contribute in the range of $1.5 million to $2.0 million to total revenue during the fourth quarter of 2007, subsequent to the acquisition date and before considering purchase accounting adjustments to revenues of approximately $1.0 million.
Interwoven announced its intent to acquire Optimost on October 17, 2007. Please visit www.interwoven.com to read the acquisition announcement, as well as additional materials on the news, including a product demonstration, FAQ, podcast, and Website optimization brief.
About Optimost New York-based Optimost is a technology and services company specializing in comprehensive real-time testing and conversion rate marketing. Pioneers in the field of multivariable testing, the firm is able to create and test virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test. By combining real-life response data with information about which variables were displayed in the test, Optimost clients are able to determine how much each individual website element contributes to the overall response rate. Client web pages can then be optimized further based on the combinations of most positive individual site elements. Optimost clients include: InterActiveCorp, Lillian Vernon, Delta Air Lines, Time Warner, QVC, and EarthLink.
Cautionary Statement Regarding Forward-Looking Statements This press release contains forward-looking statements that are subject to risks, uncertainties and other factors that could be deemed forward-looking statement and could cause actual results to differ materially from those referred to in the forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. For example, the statement about the expected revenue contribution resulting from the Optimost acquisition is a forward-looking statement. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that Interwoven is unable to cross-sell Optimost offerings to existing Interwoven customers; market acceptance of Optimost's products and services will decline; the market for content management and optimization software fails to develop and grow as quickly as expected; we may have delays and difficulties in introducing new products and enhancements to address the needs of specific vertical markets; the introduction of new products or services by competitors could delay or reduce sales; the impact of world and geopolitical events may lengthen sales cycles and cause transaction closure rates to decline; actual or perceived declining economic conditions could negatively affect sales and profits; and reduced financial and operational performance arising out of the integration of the business acquired with Interwoven. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, Interwoven's results could differ materially from its expectations in these statements. Interwoven does not assume any obligation and does not intend to update these forward-looking or other statements in this release.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...played a key role in Boden’s deployment decision. Boden leverages Autonomy’s meaning-based Revenue Optimization solution to test and target limitless permutations of web content and layout segmentations in order to identify in real time the experiences that generate the highest conversion rates. Autonomy...
Summary: ...for short-term gain, you can create a better overall experience at every stage of the customer acquisition cycle.” Leverage the experts: “Autonomy Optimost easily saved us months of work compared with an in-house effort, and the experience and best practices the Autonomy Optimost team brought to the...
Summary: ...Financial Times greater agility in its online presence and ability to respond to change. “Optimost gives us important information that informs our product development cycles. Recently, we’ve been able to test certain experiences in the development pipeline. That’s really valuable because we can...
Summary: ...leading companies, professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard,...
Summary: ...the right context at the right time. Nearly 4,400 of the world’s leading companies, professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP...
Summary: ...time. More than 4,200 of the world’s leading companies, professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard,...
Summary: ...at the right time. Nearly 4,400 of the world’s leading companies, professional services firms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade...
Summary: ...to the right person in the right context at the right time. More than 4,200 of the world’s leading companies, professional services firms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong...
Summary: ...professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft,...
Summary: ...and Lawyers.com online properties are the most widely used and trusted resource for buyers of legal services worldwide. Both are produced by the LexisNexis Client Development Group. Both sites draw robust traffic. “By implementing Autonomy Optimost’s multivariable testing on lawyer and law firm profile...
Summary: ...We didn’t feel like we were getting full value; the testing was labor-intensive for us, and we still couldn’t do the tests we wanted to,” says Marren. Autonomy Optimost provided a better alternative. “The biggest differentiator was Autonomy Optimost’s full-service approach—it’s head-and-shoulders...
Summary: ...Osborne Clark Case Study. Many of the world’s leading companies, professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...limitless combinations of copy, offers, layouts, and other factors to determine the best design. The testing can also be done by customer segments, since different images and concepts will impact certain audiences differently.
...
Summary: ...Autonomy Optimost - Product Overview. The Autonomy Optimost design was built to help you get the best web page conversion rate in the shortest amount of time. With Autonomy Optimost, business users create their own multivariate design and execute them in an iterative fashion. Through an iterative process,...
Summary: ...to work together seamlessly. It has been specifically designed to allow easy integration of thirdparty equipment such as alarm panels, display units, and more. Although certain products can be deployed for simple functions such as standalone capture and archive, to perform more advanced functions, HP...
Summary: ...data management 5 A single solution across the enterprise 6 Use cases 6 1. Backing up large data sets 6 2. Remote office/branch office environments 7 3. Standalone office 8 Conclusion 8 3 Figure 1. In first-generation deduplication solutions, data must be “rehydrated” as it is transferred from one...
Summary: ...BlueCross BlueShield, Kaiser Permanente, and Sutter Health as customers A Revolutionary Understanding of Patient Information Autonomy recognizes that diagnosis is a vital stage of patient treatment. Healthcare providers think in terms of diagnosis: they research likely causes of diseases and develop treatment...
Summary: ...you need in real time is key to improving efficiency. Wasting valuable time on futile searches for specific pieces of information can hinder productivity, when you could spend more time on core projects that contribute to the bottom line. That’s why we created Intelligent Universal Search (IUS). With...
Summary: ...data reduction technologies, including: Delta Block® Sends only the changed data in files, saving transmission time and storage requirements. For example, when a document changes, Delta Block only backs up the changes at the block level.
...
Summary: ...monitor in real-time the changing information within the index, instantly alerting the user to anything new that matches the training. Profiling IDOL accurately understands individuals’ interests based on their browsing, content consumption and content contribution. Generating a multifaceted conceptual...
Summary: ...data based on the content your consume, content browsing histories, and content contributions and interactions with colleagues, IDOL constructs a complete profile of your interests to better analyze your intent and deliver more accurate, targeted results.
...
Summary: ...m SAP transactions to link incoming documents to Meridio by Barcode; m Document transfer from all appropriate SAP modules; m A more efficient system for storage and retrieval of documents through configuration with Meridio as the Content Server; m Configuration to store certain documents, matching certain...
Summary: ...systems. Like the US, the FSA in the UK requires the recording and retention of relevant telephone conversations or electronic communications subject to COBS 11.8. Autonomy is far ahead of the market in this arena as the core IDOL engine powers the market leading call center speech analytics solution...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...stories Autonomy Optimost was the pioneer and remains the leading solution in online optimization, delivering unmatched results in the industry. By using HP Autonomy solutions: •Delta experienced a $30 million increase in revenue. •The Financial Times increased their click through rate by 350%. •John...
Summary: ...the right content to the right person in the right context at the right time. More than 4,200 of the world’s leading companies, professional services firms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton...
Summary: ...Contextual Records Management: Managing Risk, Complexity and Cost in Law Firms. More than 4,200 of the world’s leading companies, professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton...
Summary: ...combination of two or more variables can be reliably estimated. For more on this, see “Understanding the Essentials of Multivariable Testing—Volume 2: Counting Effects”). However, experience across disciplines and across time has shown us that interactions between three or more variables, for example,...
Summary: ...to include in your experiment, multivariable optimization allows you to test them simultaneously to find the impact they have on both an individual and holistic level. Multivariable optimization is the key to performing customer-centric marketing. It helps you quantify what works based on the actual behavior...
Summary: ...end stage. We are finding tremendous interest and intent of enterprises to invest in SOA as their strategic enterprise architecture, however, the evolution in many organizations is taking much time. What have you seen certain organizations do to accelerate this transformation and realize value faster...
Summary: ...to others based on high service levels 5 Business Processes Employees, now more than ever, are working out of locations other than the office. But, they still need to communicate and activate certain processes no matter where they are at that moment. The frustration that derives from not being able to...
Summary: ...knowledge you would uncover the next blockbuster drug or the answer to solve one of your most pressing business problems. A drug company faces an existential crisis. Its new drug pipeline is drying up and it is out of ideas about how to turn the tide of what seems like near certain decline of its business....
Summary: ...and continuous. While governments are more susceptible to change, so is private enterprise, be it through mergers and acquisitions, changing strategic goals and growth and decline. If this metadata is lost during changes, this will impact the meaning and validity of records. • Technology changes are...
Summary: ...Thriving in a Post-Bailout World: Defensible Methods and Practices. Introduction The current and continuing financial crisis that has seen governments worldwide take drastic steps to prop up financial markets has led to the failure or merger of a myriad of financial institutions and caused a ripple effect...
Summary: ...when, because of the type of work involved, such as when there is a possibility that a file may need to be reopened or become relevant to a subsequent chain of events, it needs to remain open indefinitely. In addition, even when “dead” in all other respects, some files may contain certain documents...
Summary: ...can even combine testing with targeting to deliver the most appropriate content to various audience segments. There are multiple ways to target your content: new vs. old visitors, e-mail respondents, ad clickers, traffic from PPC campaigns, demographics, geography, and behavior, to name a few. Certain...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
Related Case Studies
Find us on Facebook
Follow us on Twitter
See us on YouTube
Find us on LinkedIn
