Web Marketing with a Local Accent: Optimost to Optimize Web Content Based on Geography
Geotargeting Technology from Digital Element Enables Web Site Optimization Firm to Track Conversion Rates Based on Location
San Francisco, CA - October 3, 2007 - Optimost, the pioneer in website optimization, today announced the integration of Digital Element's NetAcuity® IP Intelligence technology into its persona-recognition algorithm. This newly enhanced targeting capability will allow Optimost to track the physical location and related attributes of any Web site visitor, and use that information to tailor specific web content to different regional audiences. The announcement was made today at the Optimost Optimization Summit being held at San Francisco's Moscone Center.
"As online retailers, direct marketers and subscription-based online services increasingly focus on tweaking their sites to drive the highest possible conversion rates, the ability to accurately target different audience segments has been the holy grail of interactive marketing," said Optimost CEO Mark Wachen. "With this new technology we're able to optimize an ecommerce landing page to lead with winter jackets for New Yorkers and swimsuits for Floridians. We'll be able to determine what sells better at night in the west, during the day in the northeast... And then we'll be able to optimize the user experience based on that data."
Optimost's geotargeting functionality is powered by a partnership with Digital Element, the leading provider of IP Intelligence solutions. Optimost is integrating the firm's NetAcuity® IP Intelligence technology into its existing persona-recognition algorithm to automatically track conversion rates based on different locations, create personas based on geographic location and optimize content specifically for visitors from certain locations. Ultimately, the new algorithm will enable marketers to tailor web content to any given audience at any time of day, greatly improving their overall conversion rates.
"We are excited to be partnering with Optimost as they take website optimization to the next level, " said Rob Friedman, executive vice-president and co-founder at Digital Element. "By employing accurate IP Intelligence, Optimist's clients' will quickly enhance the relevance of their online businesses and gain the knowledge needed to build stronger customer relationships and brand awareness."
Recognizing that individuals visit web sites for a variety of reasons and enter through different avenues, Optimost has greatly expanded and enhanced its persona creation and targeting offerings. The announcement of Optimost's new geotargeting capabilities follows closely on the heels of its recent release of new functionality that provides for automatic tracking and targeting by browser, operating system, and type of device - including mobile phones such as the new Apple iPhone and gaming consoles like the Nintendo Wii. Optimost was the first and only company to provide persona targeting and segmentation for mobile devices and gaming consoles.
About Digital Element
Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 percent of the Internet and collecting more than one million points-of-view daily from different online vantage points. Taking advantage of its patented technology and a team of dedicated data analysts, most of the world's largest networks, websites and search engines access the most comprehensive set of IP data available to deliver targeting advertising, content localization, geographic rights management, local search optimization and analytics. Through Digital Element's industry vision and leadership, this non-invasive technology has evolved into much more than geographic information and now includes other intelligence factors such as connection speed, domain name, ISP and language. For more information, please visit the company's website at www.digital-element.net.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...permutations of web content and layout segmentations in order to identify in real time the experiences that generate the highest conversion rates. Autonomy optimizes revenue by testing virtually every online marketing element, including landing pages, registration pages, shopping carts, credit card pages,...
Summary: ...see. If there’s a product we make only for you, only your company will see it. Otherwise, you’re still in the same place, and can use the same search and navigation as any other user.” Similarly, site content is adjusted automatically to reflect each visitor’s geographic location, including both...
Summary: ...Santiago, Sao Paulo, Stockholm, Sydney, Tokyo, Utrecht and Washington, D.C. Over the course of two years, Autonomy Optimost conducted a series of tests to see exactly how ThomasNet’s visitors were interacting with the site, yielding results that helped increase user interaction with content, make it...
Summary: ...could gradually eliminate paper files, keeping only those ink-signed originals required for legal preservation purposes. Given the increases in the volume and sources of information, the needs of the firm had evolved. A solution to handle all types of information—structured and unstructured, paper and...
Summary: ...all powered by Autonomy’s unique Meaning Based Marketing approach. Delivered both on premise and as software-as-a-service, Autonomy helps businesses deliver more relevant customer experiences and increase conversion rates using advanced analytics, pattern-matching, multivariable testing, and targeting...
Summary: ...generic templates that ensure consistency in look and feel, then route these pages to a content management team for expedited approval. Promotions can be tailored to changing markets more quickly and effectively than before, and content re-use has improved to 40%, improving overall productivity. “We’re...
Summary: ...Top 10 Financial Institution Case Study case study. Desktop Legal Hold: Silent installer, performs local internal index, applies policies and rules as dictated by Autonomy Legal Hold. ALH provides a pre-culled collection set or a forensic image of the system and manages bandwidth throttling. IDOL Echo:...
Summary: ...tailored to the needs of law firms. IUS is powered by Autonomy’s unique Intelligent Data Operating Layer (IDOL) platform which forms a conceptual understanding of any type of information regardless of file type, documents, email, audio, video, operating system, language or geographic region.
...
Summary: ...LexisNexis - Case Study. PROMOTE POWER PROTECT LexisNexis Drives Customer Value through Improved Online Conversions with Autonomy Optimost The Martindale.com and Lawyers.com online properties are the most widely used and trusted resource for buyers of legal services worldwide. Both are produced by the...
Summary: ...Ariel builds strong new municipal storage. The city uses a blend of self-managed network resources – as well as Web-based software-as-aservice (SaaS) subscription applications, including a geographic information system (GIS), billing services and enterprise resource planning (ERP) from Israel Local...
Summary: ...KeySpan - Case Study. PROMOTE POWER PROTECT KeySpan Energizes its Web Presence with Autonomy and Agency.com With more than 2.5 million gas customers, KeySpan is the largest distributor of natural gas in the Northeast, and the largest investor-owned electric generator in New York State. Like every utility...
Summary: ...parameters (parametric search), or to analyze search results by grouping and interlinking them into clusters based on the similarities of their ideas, thus further enhancing users' search capabilities. Radioplayer is also likely to be extended beyond the Internet, to other Internet Protocol (IP)-connected...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...natural search results. Address each customer individually To provide a dynamically targeted experience to each visitor, you must first form a complete picture of each customer by analyzing all contextual and behavioural data, including geographic location, click stream data, referral URL, time of visit,...
Summary: ...detection to the next level by not relying on predetermined rules but instead looking at sentiment from a conceptual standpoint. Furthermore, sentiment is broken out into smaller components called Vibe, where one positive phone call or blog post may have several elements of Vibe – some negative, some...
Summary: ...IDOL Mobile Edition (IDOLme). IDOL Mobile Edition (IDOLme) Information is mobile. Whether exchanged between executives or distributed to a mass audience, IDOLme will harness its potential. IDOLme enables telecoms providers to step-up revenues with new ways to monetize data, allowing them to offer a unique,...
Summary: ...generated by Autonomy IDOL, assembles the appropriate content and presentation, and displays the website directly to the visitor via the application server. By facilitating external data queries, component-level caching, transformations, as well as leveraging a sophisticated presentation algorithm to...
Summary: ...a single media agent. The extremely thin and efficient HP StoreOnce engine allows applications and software deduplication to coexist on the same server without crippling performance. HP StoreOnce algorithm delivers higher deduplication ratio through the use of smaller chunk size improving the overall...
Summary: ...3) Automatically Verify Data to Ensure Optimal Accuracy Cardiff’s advanced recognition and verification engines convert hand- and machineprinted data at accuracy rates approaching 100%, drastically reducing data entry time and costs by up to 90%. Questionable data entries are automatically identified...
Summary: ...dangerous drivers and illegal activity along the country’s highways.Thousands of cameras are strategically deployed, including a combination of both analogue and digital IP video sources. Virage analyzes all of the video footage instantly from a central Command and Control center and matches license...
Summary: ...Recorders (DVR/NVR) offers high-quality image capture at full frame rate and full resolution. Quick and simple to set up, the system is fully configurable to react to a range of triggers, increasing frame rate and changing camera to ensure that vital footage is captured at the highest resolution. While...
Summary: ...Naturally, this capability also allows IDOL Eduction to make use of previously defined terms, and IDOL Eduction provides the user with the ability to identify and extract elements from content based on predefined grammars and rules. It also permits custom entities to be built and deployed to meet specific...
Summary: ...the properties of their respective owners. Product specifications and features are subject to change without notice. Use of Autonomy software is under license. [20111107 _ CI _ PO _ Optimost] Software as a Service Without Boundaries Autonomy Optimost’s unique cloud-based application services infrastructure...
Summary: ...Solution (EAS) Consolidated archiving that uses meaning-based analytics to achieve litigation readiness, information governance and cost effectiveness Archiving has evolved from a tactical IT solution for optimizing email storage or meeting prescribed regulatory requirements into a key element for any...
Summary: ...difficult. The WorkSite Server with Caching enables remote users to access content as quickly and easily as if it were stored in their local office. When a user requests a document from a remote file server, the file is cached on the local server. When auser opens and edits a document, the content is...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...virtually limitless permutations of copy, offers, layouts, and any other elements, resulting in dramatic increases in conversion rates and online sales. Dec Jan Feb Mar Apr May Global Conversion Rate Conversion Rates: 2-3% 6% 0% Dec Jan Feb Mar Apr May Abandonment Rate Abandonment Rates: 75% 100% 0% 7...
Summary: ...Autonomy Audio Broadcast White Paper 20031003. The major benefits of the approach to speech recognition taken by the Autonomy VoiceSuite technology are described below: 2.5.1 Large vocabulary recognition Using patented predictive technology the VoiceSuite module is able to provide the benefits of a large...
Summary: ...from audio segmentation and identification to real-time speech recognition and understanding from broadcast media and telephony. Every recorded voice transaction, as well as every element within those recordings, becomes easily searchable. By automating formerly manual data mining processes, IDOL represents...
Summary: ...per month—far beyond the capacity of dedicated RM systems, which, unlike document management systems, were never designed to manage and scale across millions of elements and multiple offces. Add in the number of duplicate attachments, and the problem multiplies. As the system grows larger, backing up...
Summary: ...who claim that they don’t have adequate systems in place to manage, secure and control corporate email data. SINGLE INSTANCE STORAGE Administrators often point to the notion of “single instance storage” as the holy grail of effective email management. For example, if Mr. Smith, Mr. Jones and Ms....
Summary: ...service.” ? Managing Partner 13 D escribed by one IT administrator as “the Holy Grail of document production”, LOASys combines digital dictation, speech recognition, document assembly and document management. This type of integrated system has long been the ultimate goal for rapid document creation...
Summary: ...on a local server or hard drive. Qfiniti compresses recorded voice and screen data to GSM 6.10, a standard wav format that can be played back in any media player. This compression, for example, would convert a 16k/second voice over IP file into a 1.7k/second file for long-term storage. This gives the...
Summary: ...changing web content and offers dynamically. Websites that were once static are now targeted to engage and convert visitors. So the critical question becomes: how do companies archive web content that is often personalized for different visitors? There’s no argument that websites have drastically evolved...
Summary: ...and preserves the integrity of metadata • High-performing retrieval engine that searches all files in its entirety to return the most complete set of results (no “jump-out”) • Advanced search algorithms, including conceptual search combined with other legacy methods • Language independence for...
Summary: ...testing solution integrated into an ongoing content creation and launch planning process, organizations can be confident that they have the optimal customer experience to increase conversion rates and customer satisfaction. “An enterprise’s reputation — its brand — is never built solely via advertising...
Summary: ...14 About HP Autonomy 14 About HP 3 In the earlier days, the focus was on changing the “T” in IT— with the introduction of mainframes, client servers, IP, cloud computing, and more. And this changed how technology worked behind your information. It did not, however, change how computers can interact...
Summary: ...UCM221325. pdf 3 FINRA Regulatory Notice 10-6. Social Media Websites. Guidance on Blogs and Social Networking Sites. http://www.finra.org/web/groups/industry/@ip/@reg/@notice/ documents/notices/p120779.pdf Background A trend toward interactive content Even before social media became mainstream, there...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
Related Case Studies
Find us on Facebook
Follow us on Twitter
See us on YouTube
Find us on LinkedIn
