Top Interactive Marketers to Share Proven Strategies for Boosting Online Conversion Rates
Optimost's First Annual Web Optimization Summit to Feature Marketing Maestros Behind Web Campaigns at Delta Air Lines, AOL and Other Industry Leaders
New York, NY - September 18, 2007 - Optimost, the industry leader in multivariable optimization, today announced a first-ever event dedicated to multivariate testing, Web site optimization and online customer targeting. The inaugural Optimization Summit will be held October 3, 2007 in San Francisco's Moscone Center and features a keynote presentation by Anne Holland, President and Publisher of Marketing Sherpa, as well as case study presentations and panel discussions with AOL, Delta Air Lines, and other industry leaders.
"We have seen marketers achieve truly amazing increases in their customer conversion rates by making seemingly simple tweaks to their Web pages," said Optimost CEO Mark Wachen. "In some cases, the removal of extraneous copy or the reordering of elements on a page is enough to drive double-digit conversion rate spikes. The Optimization Summit is a chance for marketers to learn about the specific techniques some of the biggest companies in the country are using to streamline their online sales process and achieve these kinds of eye-popping results again and again."
The Optimization Summit will bring together current multivariate testing customers, web analytics partners, and others wanting to learn more about conversion rate marketing. The one-day event is aimed at increasing marketers' knowledge of using new technology that has proven double digit conversion rate increases. Optimost has experience across many industries and with organizations of various sizes, bringing a depth and breadth of case studies and customer insights that allow them to provide insight applicable to any organization doing business online.
"We are pleased to be part of the inaugural Optimization Summit, bringing together multivariable testing users, partners, and those wanting to share ideas and hear the latest updates in testing technology," said Dave Beveridge, the Executive Producer of LetsTalk.com. "This first of its kind event is helping bring awareness of the growing multivariate testing field to marketers, something every organization needs to be doing in order to be competitive in today's market."
The event occurs alongside Online Market World's inaugural conference and trade show, allowing participants to double up on best practices, case studies, and opportunities to converse with peers and partners. Recently released product updates, including the ability to target by mobile device, are giving marketers plenty to talk about - as Optimost continues to lead the industry it pioneered six years ago.
"We continually see that the key to online success is responsiveness: understanding what drives your customers to convert and then instantly acting on that insight. Businesses who have a focused discipline of multivariate testing as part of their digital marketing optimization platform consistently achieve higher success rates," said John Squire, SVP of product strategy at Coremetrics. "The Optimization Summit will offer a terrific opportunity for marketers to learn new strategies for testing and optimization and to share success stories."
For more information on the Optimization Summit, please visit www.optimizationsummit.com. For more information on Optimost, please visit www.optimost.com.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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