Top Interactive Marketers to Share Proven Strategies for Boosting Online Conversion Rates
Optimost's First Annual Web Optimization Summit to Feature Marketing Maestros Behind Web Campaigns at Delta Air Lines, AOL and Other Industry Leaders
New York, NY - September 18, 2007 - Optimost, the industry leader in multivariable optimization, today announced a first-ever event dedicated to multivariate testing, Web site optimization and online customer targeting. The inaugural Optimization Summit will be held October 3, 2007 in San Francisco's Moscone Center and features a keynote presentation by Anne Holland, President and Publisher of Marketing Sherpa, as well as case study presentations and panel discussions with AOL, Delta Air Lines, and other industry leaders.
"We have seen marketers achieve truly amazing increases in their customer conversion rates by making seemingly simple tweaks to their Web pages," said Optimost CEO Mark Wachen. "In some cases, the removal of extraneous copy or the reordering of elements on a page is enough to drive double-digit conversion rate spikes. The Optimization Summit is a chance for marketers to learn about the specific techniques some of the biggest companies in the country are using to streamline their online sales process and achieve these kinds of eye-popping results again and again."
The Optimization Summit will bring together current multivariate testing customers, web analytics partners, and others wanting to learn more about conversion rate marketing. The one-day event is aimed at increasing marketers' knowledge of using new technology that has proven double digit conversion rate increases. Optimost has experience across many industries and with organizations of various sizes, bringing a depth and breadth of case studies and customer insights that allow them to provide insight applicable to any organization doing business online.
"We are pleased to be part of the inaugural Optimization Summit, bringing together multivariable testing users, partners, and those wanting to share ideas and hear the latest updates in testing technology," said Dave Beveridge, the Executive Producer of LetsTalk.com. "This first of its kind event is helping bring awareness of the growing multivariate testing field to marketers, something every organization needs to be doing in order to be competitive in today's market."
The event occurs alongside Online Market World's inaugural conference and trade show, allowing participants to double up on best practices, case studies, and opportunities to converse with peers and partners. Recently released product updates, including the ability to target by mobile device, are giving marketers plenty to talk about - as Optimost continues to lead the industry it pioneered six years ago.
"We continually see that the key to online success is responsiveness: understanding what drives your customers to convert and then instantly acting on that insight. Businesses who have a focused discipline of multivariate testing as part of their digital marketing optimization platform consistently achieve higher success rates," said John Squire, SVP of product strategy at Coremetrics. "The Optimization Summit will offer a terrific opportunity for marketers to learn new strategies for testing and optimization and to share success stories."
For more information on the Optimization Summit, please visit www.optimizationsummit.com. For more information on Optimost, please visit www.optimost.com.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...and shading the disclaimer on the email page differently,” reported Salmanowitz. “Even something as simple as hyperlinking the title above the Contact Now button brought a 12% increase in conversions, but it’s the kind of thing we never would have believed on our own.” Continually Enhancing Customer...
Summary: ...We didn’t feel like we were getting full value; the testing was labor-intensive for us, and we still couldn’t do the tests we wanted to,” says Marren. Autonomy Optimost provided a better alternative. “The biggest differentiator was Autonomy Optimost’s full-service approach—it’s head-and-shoulders...
Summary: ...time. More than 4,200 of the world’s leading companies, professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard,...
Summary: ...130,000 people, including Joint Ventures across 5 continents with more than 110 sites. It has annual sales of around £13 billion. The company offers a global capability in air, sea, land and space with a world-class prime contracting ability supported by a range of key skills. BAE SYSTEMS designs, manufactures...
Summary: ...to manage and store these messages alongside other of relatedcontent. The frm had also made the decision to adopt a matter-centric strategy, whereby content items kinds are stored by matter in a unifed environment. “We want to be seen as a leading-edge frm that is eas work with,” says Powell. “A...
Summary: ...laying the foundation for new strategies like segmentation and analytics. “Web optimization strategies like audience segmentation and multivariate testing play an increasingly important role for our business,” says Farnsworth. “Autonomy gives us a solid platform for this kind of initiative.” As...
Summary: ...for using the system. “We used to have an intranet for this kind of thing, but everything had to go through a Webmaster to be coded in HTML. Now, I can put anything I want to right on the WorkSite home page. Being able to distribute information quickly and accurately is a huge benefit for us, and it...
Summary: ...Hayes Davis Bonino Ellingson McLay & Scott Case Study. Matter-related content of all kinds is stored side-by-side, Hayes Davis Implements World Class Document Management in a Boutique Law Firm with Interwoven Hayes Davis Bonino Ellingson McLay & Scott, LLP was formed in 2003 by fve attorneys from a much...
Summary: ...Odin Feldman Pittleman Case Study. Case Study “To compete effectively with the larger frms, you need to have the same kind of tools they’re using, and get everyone in the frm working together to get things done. ” One of the Washington, D.C. area’s premier independent law frms, Odin, Feldman & Pittleman...
Summary: ...of data type, Optimost measures and understands visitors’ actions, and then optimizes the online experience in real-time based on those implicit or explicit actions. Optimizing through Autonomy Optimost enables Boden to make better use of its existing website traffic by forming a real-time understanding...
Summary: ...Meridio PARS Case Study. autonomy@autonomy.com Other Offices Autonomy has additional offices in Antwerp, Barcelona, Beijing, Bogota, Boston, Buenos Aires, Calgary, Cambridge, Chicago, Dallas, Darmstadt, Kuala Lumpur, London, Madrid, Mexico City, Milan, Munich, New York, Oslo, Ottawa, Paris, Pleasanton,...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...the properties of their respective owners. Product specifications and features are subject to change without notice. Use of Autonomy software is under license. [20111107 _ CI _ PO _ Optimost] Software as a Service Without Boundaries Autonomy Optimost’s unique cloud-based application services infrastructure...
Summary: ...that professionals can immediately respond to client inquiries, even while traveling. Professionals can view client files, send and fax information in client files from mobile devices, and even file email. Only Interwoven delivers this kind of anywhere, anytime Access to content. Exchange information...
Summary: ...Autonomy Virage Intelligent Scene Analysis System Product Brief. Non-Motion Detect (NMD) Using non-motion detection iSAS identifies subtle changes within a scene, such as an object introduced or removed from a specific area, as well as large changes which can be indicative of camera failure, “black...
Summary: ...Autonomy Virage Digital/Network Video Recording Product Brief. The video storage can be intelligently controlled on a per camera per event basis. If required multiple copies of any video source can be created to allow for emergency storage removal or offsite archiving. Instant Access Autonomy Virage uses...
Summary: ...alongside all other related content—delivering a simple way to consolidate correspondence and documents within a single distributed system. Convenience Copies Provide Flexibility to Work the Way Users Want With Email Management for Outlook, business users maintain convenience copies of filed email messages...
Summary: ...other related content—delivering a simple way to consolidate correspondence and documents within a single distributed system. Convenience Copies Provide Flexibility to Work the Way Users Want With Email Management for Outlook, business users maintain convenience copies of filed email messages in their...
Summary: ...Automatically categorize and extract key meta data from any document type Proven ROI Autonomy GCM solutions have: • Removed prior trading limits due to operational issues with no increase in headcount • Increased post trade processing speed by 400% so that over 99% of trades are dispatched within...
Summary: ...Autonomy Virage Command and Control Product Brief. autonomy@autonomy.com Other Offices Autonomy has additional offices in Amsterdam, Atlanta, Barcelona, Beijing, Bogota, Boston, Buenos Aires, Calgary, Cambridge, Chicago, Dallas, Darmstadt, Kuala Lumpur, London, Madrid, Mexico City, Milan, Munich, New...
Summary: ...Business-level exceptions can be specified in the workflow, for example, to flag trades with missing data, providing instant visibility into trade processing discrepancies. Simplifies Document Matching & Processing Autonomy’s Scrittura reduces the effort required to match incoming documents to trades...
Summary: ...be specified in the workflow, for example, to flag trades with missing data, providing instant visibility into trade processing discrepancies. Simplifies Document Matching & Processing Autonomy’s Scrittura Commodities reduces the effort required to match incoming documents to trades and ensures those...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...FREE from black to green and realized a 2% lift in conversions. There are multiple ways to optimize web copy. Many of them are often overlooked, but are crucial to consider. To start, here are some simple best practices to begin with. Simple changes to web copy can make a big impact. Even ideas that seem...
Summary: ...web site and what they like, dislike and are buying,” Malden says. Those kinds of insights have enabled retail giants Macy’s and Bloomingdale’s to enhance their customers’ online experience, yielding sharp spikes in sales and revenues.
...
Summary: ...Autonomy Optimost was the pioneer and remains the leading solution in online optimization, delivering unmatched results in the industry. Using Autonomy’s solutions, Delta experienced a $30 million increase in revenue. The Financial Times likewise increased their click through rate by 350%. Autonomy...
Summary: ...combination of two or more variables can be reliably estimated. For more on this, see “Understanding the Essentials of Multivariable Testing—Volume 2: Counting Effects”). However, experience across disciplines and across time has shown us that interactions between three or more variables, for example,...
Summary: ...there are often vital relationships between seemingly separately tagged subjects such as for example, /wing design/low drag/ and /aerofoil/efficiency/. The first category may contain information about the way the wings are designed to achieve low air resistance. The latter category discusses ways in which...
Summary: ...need to tailor and tweak the system to your future needs, does it provide the tools for you to do this in-house, or will expensive supplier charges be involved? Real benefits Now this seems obvious, but you would be surprised at how many firms lose sight of the real benefits of implementing a system....
Summary: ...faster pace than the overall worldwide software market, at 12.9 percent versus 4.4 percent in 2009. The Power of Autonomy IDOL 9 “When it first conceived IDOL platform as a kind of “information bus,” well over six years ago, the logic and breadth of this idea was too early for the market. Autonomy...
Summary: ...regarding spam, privacy, phishing, and other matters that they may not have originally been thinking about. For instance, an Autonomy Optimost customer removed the “No Spam” graphic from their e-mail address field and experienced an increase in subscriptions. Instead of alluding to any specific concerns,...
Summary: ...will yield more relevant results than a smaller amount of seemingly strong keywords. For example, when searching for the word “penguin”, there is about an 85 percent chance of bringing back a document about the flightless bird. The search may return information on the Batman villain, the publishing...
Summary: ...and continuous data backup - Automatic and immediate transmission to an off-site location - Secure storage that reflects your specific retention scheduling and policies - Rapid recovery at the level of granularity you want This kind of “hands off, lights out” comprehensive and continuous backup means...
Summary: ...review and production. The costs of such a process can reach millions of dollars, causing some organizations to settle frivolous cases rather than incur the costs of producing the required data for the case. At its May 2007 Compliance and Risk Management Summit, Gartner told attendees that the ‘average’...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
Related Case Studies
Find us on Facebook
Follow us on Twitter
See us on YouTube
Find us on LinkedIn
