Top Interactive Marketers to Share Proven Strategies for Boosting Online Conversion Rates
Optimost's First Annual Web Optimization Summit to Feature Marketing Maestros Behind Web Campaigns at Delta Air Lines, AOL and Other Industry Leaders
New York, NY - September 18, 2007 - Optimost, the industry leader in multivariable optimization, today announced a first-ever event dedicated to multivariate testing, Web site optimization and online customer targeting. The inaugural Optimization Summit will be held October 3, 2007 in San Francisco's Moscone Center and features a keynote presentation by Anne Holland, President and Publisher of Marketing Sherpa, as well as case study presentations and panel discussions with AOL, Delta Air Lines, and other industry leaders.
"We have seen marketers achieve truly amazing increases in their customer conversion rates by making seemingly simple tweaks to their Web pages," said Optimost CEO Mark Wachen. "In some cases, the removal of extraneous copy or the reordering of elements on a page is enough to drive double-digit conversion rate spikes. The Optimization Summit is a chance for marketers to learn about the specific techniques some of the biggest companies in the country are using to streamline their online sales process and achieve these kinds of eye-popping results again and again."
The Optimization Summit will bring together current multivariate testing customers, web analytics partners, and others wanting to learn more about conversion rate marketing. The one-day event is aimed at increasing marketers' knowledge of using new technology that has proven double digit conversion rate increases. Optimost has experience across many industries and with organizations of various sizes, bringing a depth and breadth of case studies and customer insights that allow them to provide insight applicable to any organization doing business online.
"We are pleased to be part of the inaugural Optimization Summit, bringing together multivariable testing users, partners, and those wanting to share ideas and hear the latest updates in testing technology," said Dave Beveridge, the Executive Producer of LetsTalk.com. "This first of its kind event is helping bring awareness of the growing multivariate testing field to marketers, something every organization needs to be doing in order to be competitive in today's market."
The event occurs alongside Online Market World's inaugural conference and trade show, allowing participants to double up on best practices, case studies, and opportunities to converse with peers and partners. Recently released product updates, including the ability to target by mobile device, are giving marketers plenty to talk about - as Optimost continues to lead the industry it pioneered six years ago.
"We continually see that the key to online success is responsiveness: understanding what drives your customers to convert and then instantly acting on that insight. Businesses who have a focused discipline of multivariate testing as part of their digital marketing optimization platform consistently achieve higher success rates," said John Squire, SVP of product strategy at Coremetrics. "The Optimization Summit will offer a terrific opportunity for marketers to learn new strategies for testing and optimization and to share success stories."
For more information on the Optimization Summit, please visit www.optimizationsummit.com. For more information on Optimost, please visit www.optimost.com.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...above the Contact Now button brought a 12% increase in conversions, but it’s the kind of thing we never would have believed on our own.” Continually Enhancing Customer Value “Autonomy Optimost supports our alignment with the success of our customers,” said Lubrano. “Our investment brings concrete...
Summary: ...to manage and store these messages alongside other of relatedcontent. The frm had also made the decision to adopt a matter-centric strategy, whereby content items kinds are stored by matter in a unifed environment. “We want to be seen as a leading-edge frm that is eas work with,” says Powell. “A...
Summary: ...time. More than 4,200 of the world’s leading companies, professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard,...
Summary: ...BAE SYSTEMS had discovered was that over 80 per cent of networked employees were wasting an average of 30 minutes a day retrieving information, while 60 percent were spending an hour or more duplicating the work of others. This is the kind of inefficiency that cannot be ignored. And so began a three-month...
Summary: ...for using the system. “We used to have an intranet for this kind of thing, but everything had to go through a Webmaster to be coded in HTML. Now, I can put anything I want to right on the WorkSite home page. Being able to distribute information quickly and accurately is a huge benefit for us, and it...
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Summary: ...Odin Feldman Pittleman Case Study. Case Study “To compete effectively with the larger frms, you need to have the same kind of tools they’re using, and get everyone in the frm working together to get things done. ” One of the Washington, D.C. area’s premier independent law frms, Odin, Feldman & Pittleman...
Summary: ...each day that had formerly been wasted on ineffcient manual tasks. Increasingly, Winthrop & Weinstine’s attorneys have been sparing their secretaries the need for manual fling of any kind by using WorkSite’s addressable folders to cc e-mails directly into WorkSite. “Some have gone even further and...
Summary: ...like segmentation and analytics. “Web optimization strategies like audience segmentation and multivariate testing play an increasingly important role for our business,” says Farnsworth. “Autonomy gives us a solid platform for this kind of initiative.” As BT continues to introduce advanced IP-based...
Summary: ...about 1.5 million documents in the system, that’s a lot of sifting.” As long ago as 1999, the frm knew exactly what its staff needed: a matter-centric document management system that would support organizing documents of all kinds by matter within unifed folders, along the same model as traditional...
Summary: ...were using FileSite.” With Interwoven in place, the lawyers and staff of S. Horowitz can file e-mails quickly with no profiles necessary. From within the familiar Outlook interface, e-mails can be drag-and-dropped into unified, matter-centric folders alongside other types of documents, retaining their...
Summary: ...of all, we can post this information in minutes.” —Judi Zito, Director of e-Government Department, Miami-Dade County Case Study Customer Encompassing 2,000 square miles and having a population of well over two million, Florida’s Miami-Dade County is a major center for tourism and trade. Industry...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...New York, Oslo, Paris, Pleasanton, Rome, San Francisco, Santa Clara, Shanghai, Singapore, Santiago, Sao Paulo, Stockholm, Sydney, Tokyo, Utrecht and Washington, D.C. seemingly unrelated information enabling attorneys to reconstruct what occurred, develop informed case strategies and sweep aside non-responsive...
Summary: ...Automatically categorize and extract key meta data from any document type Proven ROI Autonomy GCM solutions have: • Removed prior trading limits due to operational issues with no increase in headcount • Increased post trade processing speed by 400% so that over 99% of trades are dispatched within...
Summary: ...Business-level exceptions can be specified in the workflow, for example, to flag trades with missing data, providing instant visibility into trade processing discrepancies. Simplifies Document Matching & Processing Autonomy’s Scrittura reduces the effort required to match incoming documents to trades...
Summary: ...be specified in the workflow, for example, to flag trades with missing data, providing instant visibility into trade processing discrepancies. Simplifies Document Matching & Processing Autonomy’s Scrittura Commodities reduces the effort required to match incoming documents to trades and ensures those...
Summary: ...complete control, audit trail visibility and re-use features. Template creation and changes can be effected and rapidly applied into production without reliance on the IT department or expensive technical resources. These templates can be used alongside existing templates in other formats, allowing this...
Summary: ...alongside all other related content—delivering a simple way to consolidate correspondence and documents within a single distributed system. Convenience Copies Provide Flexibility to Work the Way Users Want With Email Management for Outlook, business users maintain convenience copies of filed email messages...
Summary: ...other related content—delivering a simple way to consolidate correspondence and documents within a single distributed system. Convenience Copies Provide Flexibility to Work the Way Users Want With Email Management for Outlook, business users maintain convenience copies of filed email messages in their...
Summary: ...engines that can understand “shades of gray.” Although the computing world has changed significantly since the relational database model was introduced 40 years ago, minimal innovation has occurred in this mature market. RDBMS technology is rigid and unintuitive, unable to understand patterns of data...
Summary: ...last week a truck was towed because it was parked in the airport’s short-term parking for too long. A couple of months ago, someone was discovered in a prohibited area of the terminal and yesterday, a woman was caught going through security with a concealed weapon. These seemingly unrelated security...
Summary: ...email, text messages, documents, voicemail, social media content, audio recordings and video. Leveraging petabyte scalability and intelligent clustering, information is analyzed to identify patterns between seemingly unrelated information, enabling attorneys and compliance officers to conduct investigations...
Summary: ...compatibility in kind” for Microsoft Office 2003 and 2007. Meridio 5.0 will work with either version of the Microsoft Office Suite and deliver the maximum Document and Records function the platform allows. With “compatibility in kind”, users of Microsoft Office 2003 will see all of the Meridio 5.0...
Summary: ...Autonomy Virage ACID Product Brief. Autonomy Systems Product Ltd.Brief Automatic Copyright Infringement Detection Stay Ahead of Online Piracy Through Automated Detection Autonomy Virage's Automatic Copyright Infringement Detection (ACID) is a revolutionary, one of a kind solution that enables copyright...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...The Advantages of Multivariable Testing – White paper. Combination 7 does best, and combination 2 the worst (hardly surprising). But, just saying which of the tested combinations is best, is hardly all we want from this test. Comparing the third and the first combinations, we see that with the appropriate...
Summary: ...faster pace than the overall worldwide software market, at 12.9 percent versus 4.4 percent in 2009. The Power of Autonomy IDOL 9 “When it first conceived IDOL platform as a kind of “information bus,” well over six years ago, the logic and breadth of this idea was too early for the market. Autonomy...
Summary: ...solutions. In addition, the worldwide search and discovery market is expected to continue to grow at a faster pace than the overall worldwide software market, at 12.9 percent versus 4.4 percent in 2009. “When it first conceived IDOL platform as a kind of “information bus,” well over six years ago,...
Summary: ...new risk associated with capturing personal information. The right social media governance solution will provide flexible tools to capture and govern interactions, which mitigates associated risk. Content and Social Media A decade ago, email and instant messages were the primary form of electronic communication....
Summary: ...combination of two or more variables can be reliably estimated. For more on this, see “Understanding the Essentials of Multivariable Testing—Volume 2: Counting Effects”). However, experience across disciplines and across time has shown us that interactions between three or more variables, for example,...
Summary: ...need to tailor and tweak the system to your future needs, does it provide the tools for you to do this in-house, or will expensive supplier charges be involved? Real benefits Now this seems obvious, but you would be surprised at how many firms lose sight of the real benefits of implementing a system....
Summary: ...FREE from black to green and realized a 2% lift in conversions. There are multiple ways to optimize web copy. Many of them are often overlooked, but are crucial to consider. To start, here are some simple best practices to begin with. Simple changes to web copy can make a big impact. Even ideas that seem...
Summary: ...review and production. The costs of such a process can reach millions of dollars, causing some organizations to settle frivolous cases rather than incur the costs of producing the required data for the case. At its May 2007 Compliance and Risk Management Summit, Gartner told attendees that the ‘average’...
Summary: ...managers, risk managers and CIOs deal with the emerging challenges described above. Firms need to respect the same regulatory rules that their corporate and other clients are subject to. 1Legal IT Leadership Summit sponsored by Interwoven, attendee survey, May 2004. n By operating entirely within the...
Summary: ...of ways to reach out to them. The consistent evolution and sophistication of online channels such as search, social, and mobile present new opportunities to target and engage audiences in ways marketers only dreamed about 10 years ago. With this increase in data comes challenges. In order to thrive, marketers...
Summary: ...and continuous data backup - Automatic and immediate transmission to an off-site location - Secure storage that reflects your specific retention scheduling and policies - Rapid recovery at the level of granularity you want This kind of “hands off, lights out” comprehensive and continuous backup means...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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