Interwoven Joins Omniture Genesis Network to Integrate the Interwoven Segmentation and Analytics Solution with Omniture's Online Business Optimization Platform
Partnership Simplifies Marketing Campaign Measurement and Optimization
OREM, Utah and SUNNYVALE, Calif., - July 28, 2007 - Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, and Interwoven, Inc. (NASDAQ:IWOV), a global leader in content management solutions, today announced the broadening of the companies' partnership to include Omniture Genesis™ integration. Omniture Genesis is a "plug and play" solution designed to reduce complexity and increase ROI by automating the integration of marketing tools into Omniture's Online Business Optimization Platform. By integrating the Interwoven Segmentation and Analytics solution through Genesis, customers will gain a single view into the full life-cycle of their campaigns, making it easier to measure and optimize their results across multiple marketing channels. With today's announcement, Interwoven and Omniture are aligning the companies' development resources towards product interoperability, making it seamless for joint customers to integrate the companies' respective products.
US Airways, the fifth largest domestic airline and an Omniture and Interwoven customer, expects to benefit from the Genesis integration. "US Airways handles large volumes of changes and additions to usairways.com every day. We operate more than 3,800 flights per day and serve millions of customers every year," said Chris Blanton, eCommerce product manager at US Airways. "By integrating SiteCatalyst with Interwoven, we'll gain greater insight into our customers' interests and online behavior, and be able to update Web content more quickly to help us deliver a more customer-focused, interactive online experience."
"Omniture is committed to providing our customers with an integrated approach to measuring and optimizing their online businesses and Genesis is the platform that delivers these integrations. By working with Interwoven through Genesis, we'll deliver a deep integration for our customers that not only increases insight into site behavior but reduces the work required to instrument the immense amount of dynamic content on their sites," said John Mellor, senior vice president, business development and corporate strategy, Omniture. "We look forward to working with Interwoven to help our mutual customers be more successful and effective in managing their online businesses."
"For companies to effectively grow their online business, they need to apply a comprehensive approach that transforms their online presence from a static, one-size-fits-all approach to one that delivers targeted and compelling customer experiences," said Ben Kiker, chief marketing officer at Interwoven. "Today's announcement is another example of how Interwoven is partnering with leading companies like Omniture to empower marketers with the solutions they need to drive explosive growth through increased online conversions, greater competitive differentiation, and more interactive dialogues with customers."
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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