Makefriendsonline.com Increases Landing Page Conversion by 26%
June 26, 2007 - UK dating website Makefriendsonline.com, which hired testing specialist Optimost earlier this month to improve landing page conversion rates, has concluded its first test with a 26% uplift from the best performing new page recipe.
Having tested multiple new landing page executions to find the best converting page recipe, Optimost will now go to test variations of the membership application forms.
"Online advertising is nearing the peak of its potential for us," said website co-founder Martin Bysh, "the future for us and websites like ours is to convert more visitors, and Optimost has the best product for doing that."
Since launching in the UK in February, Optimost has added New Scientist, Serenata Flowers, Lenovo Technology and Rackspace to their client list.
Makefriendsonline.com was launched in 2001, has over a million members and is one of Europe's largest independent dating sites.
Described by one commentator as 'website testing on steroids,' multivariable testing surpasses traditional A/B testing by enabling website owners to test multiple combinations of text and graphics simultaneously, identifying the optimum page design from millions of possible permutations.
Results from Optimost's 'Website Optimisation Best Practices' research, conducted across more than 150 websites, show that whilst testing components on each website is a unique process, certain results remain constant. Navigation tools should be unambiguous and instructional copy as well as requests for information should be kept to a minimum.
"Multivariable testing can have a massive impact on the profitability of e-commerce websites," said Optimost UK MD Greg Kelton. "We tested a number of elements on a product page for Time-Life recently and the winning creative boosted shopping carts by 75%. This converted to a seven-figure increase in annual online sales."
Optimost's white papers on multivariable testing and success stories are available to download at http://www.optimost.co.uk
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...permutations of web content and layout segmentations in order to identify in real time the experiences that generate the highest conversion rates. Autonomy optimizes revenue by testing virtually every online marketing element, including landing pages, registration pages, shopping carts, credit card pages,...
Summary: ...Patel win support for further multivariable testing initiatives. “Nothing speaks louder than success,” he says. “Initially, a few people thought we were talking about a basic level of A/B testing, but once they saw the sheer volume of permutations we could test, and the tremendous uplift we could...
Summary: ...and Lawyers.com online properties are the most widely used and trusted resource for buyers of legal services worldwide. Both are produced by the LexisNexis Client Development Group. Both sites draw robust traffic. “By implementing Autonomy Optimost’s multivariable testing on lawyer and law firm profile...
Summary: ...We didn’t feel like we were getting full value; the testing was labor-intensive for us, and we still couldn’t do the tests we wanted to,” says Marren. Autonomy Optimost provided a better alternative. “The biggest differentiator was Autonomy Optimost’s full-service approach—it’s head-and-shoulders...
Summary: ...he says. “We could potentially have achieved a full ROI within 12 months but the auditors are busy doing audits and we wanted to allow them to fnish what they are doing before starting new audits on the Interwoven system. It’s a softly, softly approach to get buy-in, rather than asking them to change...
Summary: ...HKMP Case Study. 160 East Tasman Drive San Jose, CA 95134 USA (408) 774-2000 Copyright 2008 Interwoven, Inc. All rights reserved. Any Resolution, Anywhere, ConfrmSite, Content Network(s), Content Services SDK, ControlHub, DeskSite, FileSite, iManage, iManag Interwoven, Interwoven & Design, Intrago, LiveSite,...
Summary: ...assets • Autonomy OpenDeploy for aggregated and secure distribution of any type of code or content • Autonomy Optimost for testing and optimizing landing pages • Autonomy Revenue Optimization for capturing, managing, analyzing, and responding to all customer interactions About Autonomy Autonomy...
Summary: ...at the right time. Nearly 4,400 of the world’s leading companies, professional services firms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade...
Summary: ...between us or sending floppy disks or zip drives in the post, which is what we were doing,” adds Stoner.“ Just to release one page could take hours!” A Platform for Rapid Growth and Constant Innovation With competitors at its heels, Tesco sought a content management system that would provide the...
Summary: ...Comcast currently runs the Vertica Database on a cluster of five Hewlett-Packard ProLiant DL380 systems each with a local disk only, eliminating the need for a storage area network (SAN). The architecture of Vertica is very similar to that of the solution that Harvell had built earlier in his career,...
Summary: ...variations of the same product. The Solution In 2004, Callaway Golf Pre-Owned selected IDOL K2—the only solution that met the retailer’s requirements for functionality, flexibility and experience in steering shoppers to their desired products. Introducing IDOL K2 to www.callawaygolfpreowned.com proved...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...visitor, including A/B/n Split Testing for concept changes, Simple Multivariate, and Full-Page Multivariate Testing. • A/B/ nSplit Testing is used to test radically different page concepts and gain initial insights and direction for Multivariate Testing • Simpl eMultivariate Testing allows marketers...
Summary: ...registrations, leads, downloads, page views, or other measures of online success. Multivariate testing gives unparalleled insight into how each piece of content affects conversion rates based on the real-time behavior of actual customers. TeamSite Multivariate Testing allows for testing virtually limitless...
Summary: ...Vertica Analytics Platform Release 5.0 Overview. ? B/R transfers substantially smaller data volumes than in prior releases. ? Capturing a backup snapshot of a live database results in lesser CPU processing overhead; use of encryption during data transfers is optional. ? The B/R operations are atomic and...
Summary: ...stepped onto the Moon’s surface, in the Sea of Tranquility, at 0256 GMT, nearly 20 minutes after first opening the hatch on the Eagle landing craft. Armstrong had earlier reported the lunar module’s safe landing at 2017 GMT with the words: “Houston, Tranquility Base here. The Eagle has landed.”...
Summary: ...prior to Autonomy’s acquisition of Verity in 2005. The combination of two products has led to the emergence of Autonomy’s KeyView IDOL as the definitive market leader in file filtering and transformation technology. With its support for over 1000 file formats, it far surpasses Oracle Stellent in breadth...
Summary: ...iManage Conflicts Manager - Autonomy Product Brief. Legacy systems are based on relational databases that use rudimentary search technology based on keywords and wildcards, requiring conflicts analysts to embed all possible permutations of parties, affiliates, and subsidiaries in the search query strings....
Summary: ...of taxonomy generation, allowing experts to focus on the details that really matter. A Unique Approach Autonomy takes a unique, holistic approach to taxonomy generation that strikes the optimum balance between automating processes and support for manual refinement, meaning it’s not an either/or choice....
Summary: ...costs incurred by downloading a document over the WAN every time it is requested. Deep integration with remote monitoring and management tools enable a system administrator to easily track and analyze cache performance remotely and to tune the cache for optimum performance. APIs enable administrators...
Summary: ...the operations that are important to their job. Robust physical records management and tracking Firms can manage physical files at the warehouse, shelf, box, folder, subfolder, or document level. A Circulation Dashboard helps file room managers stay productive during peak workloads by consolidating repetitive...
Summary: ...and phrase identification algorithms, image analysis, barcodes and more Data Acquisition • Key data located and extracted regardless of location on page • Preconfigured rules for regional variations (i.e. U.S.
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This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...technology should possess the ability to handle different testing scenarios: • Page Concept (A/B) Testing – used to test radically different page concepts and gain initial insights and direction for multivariate testing • Simple Multivariate Testing – allows for easy testing of offers, price points,...
Summary: ...Understanding the Essentials of Multivariable Testing - White Paper. Understanding the Essentials of Multivariable Testing Sunil Gupta, Ph.D. Autonomy White Paper b Understanding the Essentials of Multivariable Testing Index Volume 1: Comparing Multivariable Testing Approaches 1 Types of Multivariable...
Summary: ...preceding story is somewhat contrived to aid the exposition, the outcomes—inability to beat control, yielding obvious and potentially unprofitable answers—are not uncommon, even among firms who have been doing A/B or champion-challenger testing for a while. However, what this one change at a time...
Summary: ...by converting key concepts into bullet points. Emphasize Simplicity If you’re asking your web customers to sign up for something or to check out of their shopping cart, make sure to emphasize the simplicity of the form. For example, headlines such as “Sign up in 30 seconds” or “Almost done! Just...
Summary: ...Email Archiving - Analyzing the Return on Investment. Since the cycle of moving email to the archive can be repeated (through automatic policies or manually) without danger of losing valuable data, mail server storage can be continuously maintained at optimal levels and kept from reaching limits. This...
Summary: ...compliance agreement with broker/ dealer that proper processes & procedures in place to meet trade matching targets. Records to be kept six years; first two in “easily accessible” place. Originals of all communications sent & received kept three years. Customer records to be kept six years following...
Summary: ...prove her employment discrimination case. In finding willful destruction, the court imposed an adverse inference jury instruction for the defendant’s failure to retain and timely produce relevant e-mails in discovery. This opinion is notable because the court outlined minimum measures counsel must take...
Summary: ...ANALYTIC ARCHITECTURES: Approaches to Supporting Analytics Users and Workloads. Companies are doing this by implementing one or more analytical sandboxes (not to be confused with the MAD sandbox mentioned earlier). An analytical sandbox gives power users (mainly business analysts and analytical modelers)...
Summary: ...be that IT built and deployed everything. Now the line has moved down one inch, but it’s a huge opportunity for IT because that one inch is where all of the user/IT conflict used to take place. Instead of doing a constant back and forth with users tweaking applications to ft their needs, IT can focus...
Summary: ...to include in your experiment, multivariable optimization allows you to test them simultaneously to find the impact they have on both an individual and holistic level. Multivariable optimization is the key to performing customer-centric marketing. It helps you quantify what works based on the actual behavior...
Summary: ...steps to record and retain all relevant, client-related telephone conversations conducted on equipment provided or permitted by the firm, excluding mobile telephones. The information must be retained for a minimum of 6 months and be stored and managed in a manner that is easily assessable, preserves the...
Summary: ...Virage Security and Surveillance White Paper. Where required, adjustments to contrast, plate size, country number/license plate format, skew and rotation settings can be made by the operator to fine tune the system in order to achieve optimum performance in specific conditions. The system can be configured...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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