Makefriendsonline.com Increases Landing Page Conversion by 26%
June 26, 2007 - UK dating website Makefriendsonline.com, which hired testing specialist Optimost earlier this month to improve landing page conversion rates, has concluded its first test with a 26% uplift from the best performing new page recipe.
Having tested multiple new landing page executions to find the best converting page recipe, Optimost will now go to test variations of the membership application forms.
"Online advertising is nearing the peak of its potential for us," said website co-founder Martin Bysh, "the future for us and websites like ours is to convert more visitors, and Optimost has the best product for doing that."
Since launching in the UK in February, Optimost has added New Scientist, Serenata Flowers, Lenovo Technology and Rackspace to their client list.
Makefriendsonline.com was launched in 2001, has over a million members and is one of Europe's largest independent dating sites.
Described by one commentator as 'website testing on steroids,' multivariable testing surpasses traditional A/B testing by enabling website owners to test multiple combinations of text and graphics simultaneously, identifying the optimum page design from millions of possible permutations.
Results from Optimost's 'Website Optimisation Best Practices' research, conducted across more than 150 websites, show that whilst testing components on each website is a unique process, certain results remain constant. Navigation tools should be unambiguous and instructional copy as well as requests for information should be kept to a minimum.
"Multivariable testing can have a massive impact on the profitability of e-commerce websites," said Optimost UK MD Greg Kelton. "We tested a number of elements on a product page for Time-Life recently and the winning creative boosted shopping carts by 75%. This converted to a seven-figure increase in annual online sales."
Optimost's white papers on multivariable testing and success stories are available to download at http://www.optimost.co.uk
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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Summary: ...handled in a secure manner, TransUnion Interactive closely monitored and tested the order flow using Autonomy Optimost. TransUnion Interactive uses Autonomy Optimost for A|B and multivariate testing to ensure marketing initiatives work effectively to direct traffic to, and through, the online order process....
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Summary: ...Tom Marren, Director, Web Development for ThomasNet. “Increased usability, in turn, helps us drive value for the industrial suppliers with a presence on the site.” As part of this effort, the company began using Multivariable testing (MVT), though its initial attempts were less than satisfactory....
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Summary: ...space—not a viable solution since that would reduce workflow efficiencies due to the high volume of form retrievals. And, with such a small resource pool for workers, the State was continually challenged to staff its temporary office during the peak tax season. Bismarck has a population of approximately...
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This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...visitor, including A/B/n Split Testing for concept changes, Simple Multivariate, and Full-Page Multivariate Testing. • A/B/ nSplit Testing is used to test radically different page concepts and gain initial insights and direction for Multivariate Testing • Simpl eMultivariate Testing allows marketers...
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Summary: ...Autonomy TeamSite. Strengthen your global brand It is not unusual for global organizations to have to manage hundreds of websites, microsites, and landing pages in many languages and cultures. As I am sure you have experienced, it is almost an impossible task to keep up with all the content changes and...
Summary: ...in the industry. MediaBin can derive a hypothesis of the concepts present in speech within a video and analyze elements such as topics discussed, speaker identity and gender, and emotions contained in the conversation. We can help you to confidently conclude the difference between “an oil spill will...
Summary: ...time and reduce errors with query templates ? Workfl ow guides you through the search/retrieve/delivery process ? Check status and receive notification of completion ? Preview number of hits and sample query results before delivery ? Secure access to information with complete audit trail ? Download results...
Summary: ...stepped onto the Moon’s surface, in the Sea of Tranquility, at 0256 GMT, nearly 20 minutes after first opening the hatch on the Eagle landing craft. Armstrong had earlier reported the lunar module’s safe landing at 2017 GMT with the words: “Houston, Tranquility Base here. The Eagle has landed.”...
Summary: ...owners. Product specifications and features are subject to change without notice. Use of Autonomy software is under license. Requirements Platforms Supported: Microsoft Windows 2000 LINUX SUN Solaris Any other POSIX compliant of UNIX on request Minimum Server Specifications: Type: Connector Dependencies:...
Summary: ...into: IDOL server™, DIH Information received from: Stellent Content Server Modules it can communicate with: DiSH, IDOL server™ Requirements Platforms Supported: Microsoft Windows NT, Windows 2000 SUN Solaris LINUX Any other POSIX compliant of UNIX available on request Minimum Recommended Server Specifications:...
Summary: ...it can communicate with: DiSH, IDOL server™ Requirements Platforms Supported: Microsoft Windows NT, Windows 2000 SUN Solaris LINUX Any other POSIX compliant of UNIX available on request Minimum Recommended Server Specifications: Type: Connector Dependencies: 200 MHz Pentium processor 128 MB RAM 3 GB...
Summary: ...FTP Server 2 FTP Server N Aggregation Technical Brief Requirements Platforms Supported: Microsoft Windows NT, Windows 2000 LINUX Sun Solaris Any other POSIX compliant of UNIX on request Minimum Recommended Server Specifications: Type: Connector Dependencies: Information flows into: IDOL server™, DIH...
Summary: ...ODBC Database Modules it can communicate with: DiSH, IDOL server™ Requirements Platforms Supported: Microsoft Windows NT, Windows 2000 SUN Solaris LINUX Any other POSIX compliant of UNIX available on request Minimum Recommended Server Specifications: Type: Connector Dependencies: 200 MHz Pentium processor...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...technology should possess the ability to handle different testing scenarios: • Page Concept (A/B) Testing – used to test radically different page concepts and gain initial insights and direction for multivariate testing • Simple Multivariate Testing – allows for easy testing of offers, price points,...
Summary: ...Understanding the Essentials of Multivariable Testing - White Paper. Understanding the Essentials of Multivariable Testing Sunil Gupta, Ph.D. Autonomy White Paper b Understanding the Essentials of Multivariable Testing Index Volume 1: Comparing Multivariable Testing Approaches 1 Types of Multivariable...
Summary: ...can potentially impact conversions, and therefore should be carefully scrutinized. When websites aren’t performing to their full potential, many marketers implement a complete redesign. Doing so stretches creative resources, eats away marketing dollars that can be invested into other strategic initiatives,...
Summary: ...Email Archiving - Analyzing the Return on Investment. Since the cycle of moving email to the archive can be repeated (through automatic policies or manually) without danger of losing valuable data, mail server storage can be continuously maintained at optimal levels and kept from reaching limits. This...
Summary: ...compliance agreement with broker/ dealer that proper processes & procedures in place to meet trade matching targets. Records to be kept six years; first two in “easily accessible” place. Originals of all communications sent & received kept three years. Customer records to be kept six years following...
Summary: ...by converting key concepts into bullet points. Emphasize Simplicity If you’re asking your web customers to sign up for something or to check out of their shopping cart, make sure to emphasize the simplicity of the form. For example, headlines such as “Sign up in 30 seconds” or “Almost done! Just...
Summary: ...be that IT built and deployed everything. Now the line has moved down one inch, but it’s a huge opportunity for IT because that one inch is where all of the user/IT conflict used to take place. Instead of doing a constant back and forth with users tweaking applications to ft their needs, IT can focus...
Summary: ...reasonable steps to record and retain all relevant, client-related telephone conversations conducted on equipment provided or permitted by the firm, excluding mobile telephones. The information must be retained for a minimum of 6 months and be stored and managed in a manner that is easily assessable,...
Summary: ...words that determine their meaning. Autonomy then offers Language Packs that tailor this language-independent core technology to specific customer requirements and ensure the system operates at optimum efficiency within any specific environment. This includes an Acoustic and Language Model and a pronunciation...
Summary: ...Virage Security and Surveillance White Paper. Where required, adjustments to contrast, plate size, country number/license plate format, skew and rotation settings can be made by the operator to fine tune the system in order to achieve optimum performance in specific conditions. The system can be configured...
Summary: ...data entry, and staffing challenges were constant. After TeleForm: By incorporating TeleForm, the applications are scanned and then automatically converted to electronic format, with only a small portion of the forms needing manual verification. The new process is illustrated below. The Business Process...
Summary: ...quality was poor due to the errors associated with manual data entry, and staffing challenges were constant. After TeleForm: By incorporating TeleForm, the applications are scanned and then automatically converted to electronic format, with only a small portion of the forms needing manual verification....
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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