Makefriendsonline.com Increases Landing Page Conversion by 26%
June 26, 2007 - UK dating website Makefriendsonline.com, which hired testing specialist Optimost earlier this month to improve landing page conversion rates, has concluded its first test with a 26% uplift from the best performing new page recipe.
Having tested multiple new landing page executions to find the best converting page recipe, Optimost will now go to test variations of the membership application forms.
"Online advertising is nearing the peak of its potential for us," said website co-founder Martin Bysh, "the future for us and websites like ours is to convert more visitors, and Optimost has the best product for doing that."
Since launching in the UK in February, Optimost has added New Scientist, Serenata Flowers, Lenovo Technology and Rackspace to their client list.
Makefriendsonline.com was launched in 2001, has over a million members and is one of Europe's largest independent dating sites.
Described by one commentator as 'website testing on steroids,' multivariable testing surpasses traditional A/B testing by enabling website owners to test multiple combinations of text and graphics simultaneously, identifying the optimum page design from millions of possible permutations.
Results from Optimost's 'Website Optimisation Best Practices' research, conducted across more than 150 websites, show that whilst testing components on each website is a unique process, certain results remain constant. Navigation tools should be unambiguous and instructional copy as well as requests for information should be kept to a minimum.
"Multivariable testing can have a massive impact on the profitability of e-commerce websites," said Optimost UK MD Greg Kelton. "We tested a number of elements on a product page for Time-Life recently and the winning creative boosted shopping carts by 75%. This converted to a seven-figure increase in annual online sales."
Optimost's white papers on multivariable testing and success stories are available to download at http://www.optimost.co.uk
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...the properties of their respective owners. Product specifications and features are subject to change without notice. Use of Autonomy software is under license. [20120802 _ CI _ CS _ Boden] Optimost’s easy-to-use interface allows marketers to quickly design multivariable and A/B tests and optimize campaign...
Summary: ...handled in a secure manner, TransUnion Interactive closely monitored and tested the order flow using Autonomy Optimost. TransUnion Interactive uses Autonomy Optimost for A|B and multivariate testing to ensure marketing initiatives work effectively to direct traffic to, and through, the online order process....
Summary: ...Patel win support for further multivariable testing initiatives. “Nothing speaks louder than success,” he says. “Initially, a few people thought we were talking about a basic level of A/B testing, but once they saw the sheer volume of permutations we could test, and the tremendous uplift we could...
Summary: ...and Lawyers.com online properties are the most widely used and trusted resource for buyers of legal services worldwide. Both are produced by the LexisNexis Client Development Group. Both sites draw robust traffic. “By implementing Autonomy Optimost’s multivariable testing on lawyer and law firm profile...
Summary: ...We didn’t feel like we were getting full value; the testing was labor-intensive for us, and we still couldn’t do the tests we wanted to,” says Marren. Autonomy Optimost provided a better alternative. “The biggest differentiator was Autonomy Optimost’s full-service approach—it’s head-and-shoulders...
Summary: ...assets • Autonomy OpenDeploy for aggregated and secure distribution of any type of code or content • Autonomy Optimost for testing and optimizing landing pages • Autonomy Revenue Optimization for capturing, managing, analyzing, and responding to all customer interactions About Autonomy Autonomy...
Summary: ...Bikes uses Optimost Campaign first and foremost to manage their growing PPC campaigns across the Google, Yahoo! and Bing search engines. During the initial first three months of their engagement, their clickthrough rate (CTR) doubled and their cost-per-click (CPC) remained constant. As they continued...
Summary: ...management functionality identifies records that have reached end-of-life. Occasionally, what Martin calls “oddball” instances occur, when OMI records need to be destroyed. Martin recalls one instance following a root cause analysis investigation conducted by a medical center. This type of investigation...
Summary: ...to Garguilo, because of the level of accuracy of TeleForm, approximately 75% of all forms require no human intervention at all. The remaining forms are passed on to the TeleForm Verifier, where an operator compares the interpreted data with an onscreen image of the original survey and, with a minimum...
Summary: ...he says. “We could potentially have achieved a full ROI within 12 months but the auditors are busy doing audits and we wanted to allow them to fnish what they are doing before starting new audits on the Interwoven system. It’s a softly, softly approach to get buy-in, rather than asking them to change...
Summary: ...Given that EarthLink was limited in resources, the team was pleased with the minimal effort that was required to return the results they saw. “Autonomy managed all of the intricacies of multivariable testing,” shares Wendy Kastner, Senior Manager of Creative Services at EarthLink. “In the end, Autonomy...
Summary: ...Nikon Case Study. Autonomy Interwoven TeamSite, the market-leading solution for content authoring, site design and layout, multivariable testing, content targeting, web analytics integrations, workflow and approvals; Autonomy LiveSite, which delivers dynamic, targeted and interactive content to site visitors;...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...visitor, including A/B/n Split Testing for concept changes, Simple Multivariate, and Full-Page Multivariate Testing. • A/B/ nSplit Testing is used to test radically different page concepts and gain initial insights and direction for Multivariate Testing • Simpl eMultivariate Testing allows marketers...
Summary: ...Autonomy TeamSite. Strengthen your global brand It is not unusual for global organizations to have to manage hundreds of websites, microsites, and landing pages in many languages and cultures. As I am sure you have experienced, it is almost an impossible task to keep up with all the content changes and...
Summary: ...in the industry. MediaBin can derive a hypothesis of the concepts present in speech within a video and analyze elements such as topics discussed, speaker identity and gender, and emotions contained in the conversation. We can help you to confidently conclude the difference between “an oil spill will...
Summary: ...time and reduce errors with query templates ? Workfl ow guides you through the search/retrieve/delivery process ? Check status and receive notification of completion ? Preview number of hits and sample query results before delivery ? Secure access to information with complete audit trail ? Download results...
Summary: ...ensures a single copy of the email is filed, reducing storage requirements and confusion caused by multiple or outdated versions. Marked as Filed – Icons for filed emails are clearly marked within the mailbox for all recipients along with the WorkSite filing location information. Access Content from...
Summary: ...stepped onto the Moon’s surface, in the Sea of Tranquility, at 0256 GMT, nearly 20 minutes after first opening the hatch on the Eagle landing craft. Armstrong had earlier reported the lunar module’s safe landing at 2017 GMT with the words: “Houston, Tranquility Base here. The Eagle has landed.”...
Summary: ...data centre tools, such as job schedulers, through supported command line instructions on all supported operating systems • Allows online archiving operations – users can remain online in the production applications without jeopardising integrity • Provides Eligibility Analytics to investigate data...
Summary: ...FTP Server 2 FTP Server N Aggregation Technical Brief Requirements Platforms Supported: Microsoft Windows NT, Windows 2000 LINUX Sun Solaris Any other POSIX compliant of UNIX on request Minimum Recommended Server Specifications: Type: Connector Dependencies: Information flows into: IDOL server™, DIH...
Summary: ...it can communicate with: DiSH, IDOL server™ Requirements Platforms Supported: Microsoft Windows NT, Windows 2000 SUN Solaris LINUX Any other POSIX compliant of UNIX available on request Minimum Recommended Server Specifications: Type: Connector Dependencies: 200 MHz Pentium processor 128 MB RAM 3 GB...
Summary: ...ODBC Database Modules it can communicate with: DiSH, IDOL server™ Requirements Platforms Supported: Microsoft Windows NT, Windows 2000 SUN Solaris LINUX Any other POSIX compliant of UNIX available on request Minimum Recommended Server Specifications: Type: Connector Dependencies: 200 MHz Pentium processor...
Summary: ...into: IDOL server™, DIH Information received from: Stellent Content Server Modules it can communicate with: DiSH, IDOL server™ Requirements Platforms Supported: Microsoft Windows NT, Windows 2000 SUN Solaris LINUX Any other POSIX compliant of UNIX available on request Minimum Recommended Server Specifications:...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...technology should possess the ability to handle different testing scenarios: • Page concept (A/B) tsting – used to test radically different page concepts and gain initial insights and direction for multivariate testing • Simple multivariate testing – allows for easy testing of offers, price points,...
Summary: ...Understanding the Essentials of Multivariable Testing - White Paper. Understanding the Essentials of Multivariable Testing Sunil Gupta, Ph.D. Autonomy White Paper b Understanding the Essentials of Multivariable Testing Index Volume 1: Comparing Multivariable Testing Approaches 1 Types of Multivariable...
Summary: ...can potentially impact conversions, and therefore should be carefully scrutinized. When websites aren’t performing to their full potential, many marketers implement a complete redesign. Doing so stretches creative resources, eats away marketing dollars that can be invested into other strategic initiatives,...
Summary: ...Powerful Strategies for Optimizing Web Copy – White Paper. Powerful Strategies for Optimizing Web Copy Autonomy White Paper b Powerful Strategies for Optimizing Web Copy Index Know Your Core Audience 2 Be Clear, Concise, and Consistent 2 Highlight Key Benefits 2 If it’s free, say so 2 Make discounts...
Summary: ...Email Archiving - Analyzing the Return on Investment. Since the cycle of moving email to the archive can be repeated (through automatic policies or manually) without danger of losing valuable data, mail server storage can be continuously maintained at optimal levels and kept from reaching limits. This...
Summary: ...compliance agreement with broker/ dealer that proper processes & procedures in place to meet trade matching targets. Records to be kept six years; first two in “easily accessible” place. Originals of all communications sent & received kept three years. Customer records to be kept six years following...
Summary: ...believed would prove her employment discrimination case. In finding willful destruction, the court imposed an adverse inference jury instruction for the defendant’s failure to retain and timely produce relevant e-mails in discovery. This opinion is notable because the court outlined minimum measures...
Summary: ...reasonable steps to record and retain all relevant, client-related telephone conversations conducted on equipment provided or permitted by the firm, excluding mobile telephones. The information must be retained for a minimum of 6 months and be stored and managed in a manner that is easily assessable,...
Summary: ...creation and launch planning process, you can be confident that you have the optimal customer experience to increase conversion rates and customer satisfaction. A multivariate testing solution allows you to automatically test multiple variations of the same ecommerce page, email invitation, or advertisement...
Summary: ...creation and launch planning process, you can be confident that you have the optimal customer experience to increase conversion rates and customer satisfaction. A multivariate testing solution allows you to automatically test multiple variations of the same ecommerce page, email invitation, or advertisement...
Summary: ...creation and launch planning process, you can be confident that you have the optimal customer experience to increase conversion rates and customer satisfaction. A multivariate testing solution allows you to automatically test multiple variations of the same ecommerce page, email invitation, or advertisement...
Summary: ...Virage Security and Surveillance White Paper. Where required, adjustments to contrast, plate size, country number/license plate format, skew and rotation settings can be made by the operator to fine tune the system in order to achieve optimum performance in specific conditions. The system can be configured...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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