Makefriendsonline.com Increases Landing Page Conversion by 26%
June 26, 2007 - UK dating website Makefriendsonline.com, which hired testing specialist Optimost earlier this month to improve landing page conversion rates, has concluded its first test with a 26% uplift from the best performing new page recipe.
Having tested multiple new landing page executions to find the best converting page recipe, Optimost will now go to test variations of the membership application forms.
"Online advertising is nearing the peak of its potential for us," said website co-founder Martin Bysh, "the future for us and websites like ours is to convert more visitors, and Optimost has the best product for doing that."
Since launching in the UK in February, Optimost has added New Scientist, Serenata Flowers, Lenovo Technology and Rackspace to their client list.
Makefriendsonline.com was launched in 2001, has over a million members and is one of Europe's largest independent dating sites.
Described by one commentator as 'website testing on steroids,' multivariable testing surpasses traditional A/B testing by enabling website owners to test multiple combinations of text and graphics simultaneously, identifying the optimum page design from millions of possible permutations.
Results from Optimost's 'Website Optimisation Best Practices' research, conducted across more than 150 websites, show that whilst testing components on each website is a unique process, certain results remain constant. Navigation tools should be unambiguous and instructional copy as well as requests for information should be kept to a minimum.
"Multivariable testing can have a massive impact on the profitability of e-commerce websites," said Optimost UK MD Greg Kelton. "We tested a number of elements on a product page for Time-Life recently and the winning creative boosted shopping carts by 75%. This converted to a seven-figure increase in annual online sales."
Optimost's white papers on multivariable testing and success stories are available to download at http://www.optimost.co.uk
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...the properties of their respective owners. Product specifications and features are subject to change without notice. Use of Autonomy software is under license. [20120802 _ CI _ CS _ Boden] Optimost’s easy-to-use interface allows marketers to quickly design multivariable and A/B tests and optimize campaign...
Summary: ...Patel win support for further multivariable testing initiatives. “Nothing speaks louder than success,” he says. “Initially, a few people thought we were talking about a basic level of A/B testing, but once they saw the sheer volume of permutations we could test, and the tremendous uplift we could...
Summary: ...services frms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell,...
Summary: ...handled in a secure manner, TransUnion Interactive closely monitored and tested the order flow using Autonomy Optimost. TransUnion Interactive uses Autonomy Optimost for A|B and multivariate testing to ensure marketing initiatives work effectively to direct traffic to, and through, the online order process....
Summary: ...Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A...
Summary: ...and Lawyers.com online properties are the most widely used and trusted resource for buyers of legal services worldwide. Both are produced by the LexisNexis Client Development Group. Both sites draw robust traffic. “By implementing Autonomy Optimost’s multivariable testing on lawyer and law firm profile...
Summary: ...Tom Marren, Director, Web Development for ThomasNet. “Increased usability, in turn, helps us drive value for the industrial suppliers with a presence on the site.” As part of this effort, the company began using Multivariable testing (MVT), though its initial attempts were less than satisfactory....
Summary: ...management functionality identifies records that have reached end-of-life. Occasionally, what Martin calls “oddball” instances occur, when OMI records need to be destroyed. Martin recalls one instance following a root cause analysis investigation conducted by a medical center. This type of investigation...
Summary: ...completing their subscription during the sign up process,” explained Rogerson. “Testing with Optimost has helped us identify the problems and remove the stumbling blocks.” Using Autonomy’s Optimost Multivariable Testing (MVT), the FT can test user responses to variations on its registration page....
Summary: ...Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A...
Summary: ...adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case....
Summary: ...leading companies, professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard,...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...visitor, including A/B/n Split Testing for concept changes, Simple Multivariate, and Full-Page Multivariate Testing. • A/B/ nSplit Testing is used to test radically different page concepts and gain initial insights and direction for Multivariate Testing • Simpl eMultivariate Testing allows marketers...
Summary: ...time and reduce errors with query templates ? Workfl ow guides you through the search/retrieve/delivery process ? Check status and receive notification of completion ? Preview number of hits and sample query results before delivery ? Secure access to information with complete audit trail ? Download results...
Summary: ...stepped onto the Moon’s surface, in the Sea of Tranquility, at 0256 GMT, nearly 20 minutes after first opening the hatch on the Eagle landing craft. Armstrong had earlier reported the lunar module’s safe landing at 2017 GMT with the words: “Houston, Tranquility Base here. The Eagle has landed.”...
Summary: ...owners. Product specifications and features are subject to change without notice. Use of Autonomy software is under license. Requirements Platforms Supported: Microsoft Windows 2000 LINUX SUN Solaris Any other POSIX compliant of UNIX on request Minimum Server Specifications: Type: Connector Dependencies:...
Summary: ...into: IDOL server™, DIH Information received from: Stellent Content Server Modules it can communicate with: DiSH, IDOL server™ Requirements Platforms Supported: Microsoft Windows NT, Windows 2000 SUN Solaris LINUX Any other POSIX compliant of UNIX available on request Minimum Recommended Server Specifications:...
Summary: ...it can communicate with: DiSH, IDOL server™ Requirements Platforms Supported: Microsoft Windows NT, Windows 2000 SUN Solaris LINUX Any other POSIX compliant of UNIX available on request Minimum Recommended Server Specifications: Type: Connector Dependencies: 200 MHz Pentium processor 128 MB RAM 3 GB...
Summary: ...FTP Server 2 FTP Server N Aggregation Technical Brief Requirements Platforms Supported: Microsoft Windows NT, Windows 2000 LINUX Sun Solaris Any other POSIX compliant of UNIX on request Minimum Recommended Server Specifications: Type: Connector Dependencies: Information flows into: IDOL server™, DIH...
Summary: ...ODBC Database Modules it can communicate with: DiSH, IDOL server™ Requirements Platforms Supported: Microsoft Windows NT, Windows 2000 SUN Solaris LINUX Any other POSIX compliant of UNIX available on request Minimum Recommended Server Specifications: Type: Connector Dependencies: 200 MHz Pentium processor...
Summary: ...associated user profile information, including: • Files stored in document libraries, sites, site collections and systems, including rich media • List items from all list types, including: W iki pages C alendar Items T asks B log entries Links Contacts Survey responses Publishing pages Announcements...
Summary: ...prior to Autonomy’s acquisition of Verity in 2005. The combination of two products has led to the emergence of Autonomy’s KeyView IDOL as the definitive market leader in file filtering and transformation technology. With its support for over 1000 file formats, it far surpasses Oracle Stellent in breadth...
Summary: ...of taxonomy generation, allowing experts to focus on the details that really matter. A Unique Approach Autonomy takes a unique, holistic approach to taxonomy generation that strikes the optimum balance between automating processes and support for manual refinement, meaning it’s not an either/or choice....
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Excel in online marketing. • Page concept (A/B) testing – used to test radically different page concepts and gain initial insights and direction for multivariate testing • Simple multivariate testing – allows for easy testing of offers, price points, images, and content on the website simultaneously...
Summary: ...Understanding the Essentials of Multivariable Testing - White Paper. Understanding the Essentials of Multivariable Testing Sunil Gupta, Ph.D. Autonomy White Paper b Understanding the Essentials of Multivariable Testing Index Volume 1: Comparing Multivariable Testing Approaches 1 Types of Multivariable...
Summary: ...Email Archiving - Analyzing the Return on Investment. Since the cycle of moving email to the archive can be repeated (through automatic policies or manually) without danger of losing valuable data, mail server storage can be continuously maintained at optimal levels and kept from reaching limits. This...
Summary: ...Best Practices: Optimizing Web Forms - White Paper. Best Practices: Optimizing Web Forms Autonomy White Paper b Best Practices: Optimizing Web Forms Index Executive Summary 1 How You Should Think About Forms 1 Form Layout 1 Headlines 2 Fields 2 Copy 3 Reassurance Language 3 Choices and Pricing 4 Links...
Summary: ...believed would prove her employment discrimination case. In finding willful destruction, the court imposed an adverse inference jury instruction for the defendant’s failure to retain and timely produce relevant e-mails in discovery. This opinion is notable because the court outlined minimum measures...
Summary: ...compliance agreement with broker/ dealer that proper processes & procedures in place to meet trade matching targets. Records to be kept six years; first two in “easily accessible” place. Originals of all communications sent & received kept three years. Customer records to be kept six years following...
Summary: ...reasonable steps to record and retain all relevant, client-related telephone conversations conducted on equipment provided or permitted by the firm, excluding mobile telephones. The information must be retained for a minimum of 6 months and be stored and managed in a manner that is easily assessable,...
Summary: ...Powerful Strategies for Optimizing Web Copy – White Paper. Powerful Strategies for Optimizing Web Copy Autonomy White Paper b Powerful Strategies for Optimizing Web Copy Index Know Your Core Audience 2 Be Clear, Concise, and Consistent 2 Highlight Key Benefits 2 If it’s free, say so 2 Make discounts...
Summary: ...creation and launch planning process, you can be confident that you have the optimal customer experience to increase conversion rates and customer satisfaction. A multivariate testing solution allows you to automatically test multiple variations of the same ecommerce page, email invitation, or advertisement...
Summary: ...words that determine their meaning. Autonomy then offers Language Packs that tailor this language-independent core technology to specific customer requirements and ensure the system operates at optimum efficiency within any specific environment. This includes an Acoustic and Language Model and a pronunciation...
Summary: ...data entry, and staffing challenges were constant. After TeleForm: By incorporating TeleForm, the applications are scanned and then automatically converted to electronic format, with only a small portion of the forms needing manual verification. The new process is illustrated below. The Business Process...
Summary: ...quality was poor due to the errors associated with manual data entry, and staffing challenges were constant. After TeleForm: By incorporating TeleForm, the applications are scanned and then automatically converted to electronic format, with only a small portion of the forms needing manual verification....
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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