Optimost Announces First Optimization Summit Slated for
New York, NY - May 16, 2007 - Optimost today announced the industry's first annual event dedicated to multivariate testing and web optimization. The Optimization Summit, presented by Optimost, is a forum dedicated to bringing together current web optimization users as well as those seeking more information, demonstrations, and opportunities to integrate multivariate testing and optimization into their marketing mix. This one-day inaugural event will be held at San Francisco's Moscone Center on October 3, 2007 and is keynoted by industry guru Anne Holland of Marketing Sherpa. Holland, President and Publisher of Marketing Sherpa, brings a variety of industry experience to the event and is one of many speakers who will join a list of customers, partners, and prospects from around the world.
"I am thrilled to be invited to keynote at the upcoming Optimization Summit," said Anne Holland, president of MarketingSherpa, Inc. "Web page optimization is a pressing subject for today's marketers. We are excited to present industry trends and tactics that we've assembled over years of case study reporting and benchmarking research."
The summit's registration was announced by Optimost CEO, Mark Wachen, at the Optimost East Coast Workshop held in New York City. "Optimost is thrilled to be offering this opportunity to bring together customers, partners, and others interested in the value that multivariate optimization can bring to create a successful marketing mix," stated Wachen. "This event is the first of its kind in the testing and web optimization industry, which is proving to be a rapidly growing space as more organizations reap the rewards of these services."
Registration information is available at www.optimizationsummit.com or by contacting Optimost at events@optimost.com.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...services frms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell,...
Summary: ...adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case....
Summary: ...Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A...
Summary: ...adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case....
Summary: ...leading companies, professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard,...
Summary: ...including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and...
Summary: ...Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A...
Summary: ...professional services frms, and governments have chosen Interwoven, including adidas, Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft,...
Summary: ...stumbling blocks.” Using Autonomy’s Optimost Multivariable Testing (MVT), the FT can test user responses to variations on its registration page. This includes ofering diferent ranges of subscription packages and testing proposed changes in layout. Optimost uses advanced pattern-matching, testing,...
Summary: ...Patel win support for further multivariable testing initiatives. “Nothing speaks louder than success,” he says. “Initially, a few people thought we were talking about a basic level of A/B testing, but once they saw the sheer volume of permutations we could test, and the tremendous uplift we could...
Summary: ...Chicago, Dallas, Kuala Lumpur, London, Madrid, Mexico City, Milan, Munich, New York, Paris, Pleasanton, Rome, San Francisco, Santa Clara, Shanghai, Singapore, Santiago, Sao Paulo, Stockholm, Sydney, Tokyo, Utrecht and Washington, D.C. Multivariable testing with Autonomy Optimost helped LexisNexis identify...
Summary: ...Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Qantas Airways, Tesco, Virgin Mobile, and White & Case. Over 20,000 developers and over 300 partners enrich...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...these values are tested and analyzed for statistical significance and robustness. A challenger value is tested against a control value and based on its performance the challenger will either be retested, promoted (replace control value as new benchmark/champion value), or failed (no longer tested and...
Summary: ...the proper use of sensitive and valuable business information across the enterprise, including personal information, trade secrets, and other nonpublic information. • Conduct intelligent email surveillance and monitoring. • Support mixed email environments, which provides investment protection and...
Summary: ...repositories is used for training and benchmarking. This capability improves the efficiency and accuracy of categories and the application of policy to content. Draft categories can be prepared without affecting documents in production systems. These can be refined and tested to determine the impact they...
Summary: ...engine has to read the data to determine if chunks match. Instead of reading an entire data chunk, these algorithms preview parts of it and compare them to a table of existing chunks stored in memory. This greatly improves throughput and reduces processing requirements. 4 Benchmarking and testing done...
Summary: ...in the data which may be indicative of fraud. It recognizes patterns of kickbacks in exchange for referrals, charges posted outside of an appropriate treatment period, procedure "upcoding", excessive physician billing, medically unnecessary tests, and other areas of waste or fraud. Autonomy’s fraud...
Summary: ...Autonomy Interwoven® Solution for Law Firms. Staff and attorneys simply forward or cc e-mail to a special address created for each matter. Alternatively, they drag e-mail directly from their inboxes and drop it into a matter folder. Sophisticated duplicate detection eliminates redundant copies. “We’ve...
Summary: ...to our corporate culture and our business practices. It was with these overarching tenets in mind that we designed our Technical Account Management professional service offering. Simply put, the mission behind the Autonomy Technical Account Management service is to foster mutually rewarding, long-term...
Summary: ...that professionals can immediately respond to client inquiries, even while traveling. Professionals can view client files, send and fax information in client files from mobile devices, and even file email. Only Interwoven delivers this kind of anywhere, anytime Access to content. Exchange information...
Summary: ...policies and procedures helps ensure the validity of government information, protects privacy and security, enables accountability, and simplifies recordkeeping and compliance requirements. Autonomy Supervisor sets the benchmark for electronic communication supervision and surveillance. In an age of instant...
Summary: ...such as site search, directed navigation, dynamic hyperlinking, product recommendations, and targeted promotion, with more than 150 out-of-the-box components • Social media content: Integrates external content (such as RSS feeds) and social media functions (such as ratings, polls, and forums) into websites...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...frms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Qantas Airways, Tesco, Virgin Mobile, and...
Summary: ...governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Qantas Airways, Tesco, Virgin Mobile, and White & Case....
Summary: ...make a decision. For example, with testing you can uncover ways to increase prices without affecting conversion rates. Many Autonomy Optimost clients have tested and found that tactics like reinforcing “low price” language at the time of purchase (if you’re a low-price provider), changing the order...
Summary: ...Excel in online marketing. Author and Report provides a simple solution for optimizing a site by testing virtually limitless permutations of copy, offers, layouts, and any other elements, resulting in dramatic increases in conversion rates and online sales. Whether new to online testing or in need of...
Summary: ...I. Executive Summary This document summarizes the findings from benchmark tests conducted by Autonomy R&D to evaluate the performance of the application clustering option available in the Scrittura Platform, Version 4.2. The performance benchmark covers four scenarios that correspond to the following...
Summary: ...color, and location can make an incredible impact on response. Just as body language affects perceptions during a conversation, the manner in which you present your web copy affects the comprehension of information. This applied when an Autonomy Optimost client changed the color of the font of the word...
Summary: ...helping staff members understand the nature of changes associated with an ERM program and the impact this would have for them. Unfortunately, too many projects and programs are conducted with a megaphone, broadcasting a central message rather than an effective multi-lateral communications mix. Communications...
Summary: ...archived e-mail messages and attached files appear as shortcuts in Outlook and Outlook Web Access. Exchange Server 2007 also contains new and better data classification features, which provide for better handling of metadata. These new functions integrate well with the kinds of tools required by enterprise...
Summary: ...SOA: Journey Toward Enterprise Value Proposition. So, that kind of feedback loop, whether from individuals or from metrics, is an area that needs to advance. Such metrics are key to unearthing and associating value to tasks, systems, etc. Do you see a greater push to integrating metrics inherently into...
Summary: ...A multivariate testing solution allows you to automatically test multiple variations of the same ecommerce page, email invitation, or advertisement and conduct real-world tests for the optimal combination. For instance, a web mortgage company’s web page is designed to get visitors to check interest...
Summary: ...systematic way is fundamental to the creation of a good, ongoing testing “system.” Having the ability to constantly build on past outcomes and tests typically tends to improve the quality of each individual test. Finally, in most of the preceding discussion we have looked at variables with two or...
Summary: ...on a pay-per-use basis, and many of the tactics used in early case assessment are part of the commonly used Electronic Discovery Reference Model (see EDRM.net). Once counsel become proficient in using early case assessment techniques for litigation, they can apply these same tactics in non-litigation...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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