Interwoven Brand Management Solution Helps Companies Increase Brand Value Through Greater Agility and Consistency
Solution Empowers Organizations to Optimize Content Across Web, Print, and Mobile Devices
SAN FRANCISCO, Calif., Interwoven GearUp 2007 Conference - April 25, 2007 - Interwoven, Inc. (NASDAQ: IWOV), a global leader in content management, today announced the Interwoven Brand Management solution. A powerful solution that allows organizations to optimize the moment when customers and brand content intersect, the Interwoven Brand Management solution enables organizations to manage, extend, and grow the value of their brands across multiple channels.
Companies of all sizes are constantly striving to build brand loyalty in today's increasingly fragmented marketplace. Success hinges on agility and consistency in communicating their brand promise or pledge to consumers across varying channels, as well as the ability to provide sales personnel, channel partners, and other constituents with up-to-date brand assets and marketing collateral. Most organizations today lack the technologies and processes necessary to support this goal, resulting in delays, inconsistent messages, and a less-than-optimal customer experience.
The Interwoven Brand Management solution builds upon over a decade of experience in helping the world's leading businesses project their brand promise to the Web, and represents the evolution of Web Content Management to address the content-related complexities of global, multi-channel brand management. The multi-channel delivery capabilities allow organizations to present a consistent customer experience across an ever-expanding array of customer channels, including the Web, print, and mobile devices.
The solution has three key components:
It helps companies establish a "central source of truth" for all customer-facing brand messages and assets.
It empowers business users to optimize and publish those messages and assets to the Web and other channels.
It provides sales teams and business partners with secure, self-service access to marketing collateral and personalized sales materials.
"As a global brand, Konica Minolta has traditionally maintained numerous websites serving our various regions," said Mr. Kozo Tsukada, manager, contents systems, solution division of Konica Minolta Information System. "Our Japanese office introduced the very powerful idea of consolidating all of our web properties under one unified technology, to improve operational efficiency. With Interwoven's Brand Management Solution, this vision became reality. We now have a centralized system for infrastructure and governance, but each region is able to contribute and meet its individual content needs quickly and efficiently. This has translated into significant time savings, and has resulted in a much stronger customer experience of our brand."
"Marketers today are both blessed and cursed by the sheer number of ways customers can interact with their brands," said Ben Kiker, chief marketing officer at Interwoven. "Without the right content management strategy in place, a golden opportunity for extending a brand can suddenly become a liability. Our customers frequently mention that protecting and growing the value of their brands is a top corporate priority for their business. With Interwoven Brand Management, they can deliver their brand messages consistently to all customer touch points with greater agility, translating to faster time-to-revenue and increased brand loyalty."
"Qantas uses the Interwoven Brand Management solution to manage a vast array of information and images for the Qantas brand across the globe, said Nicole Leeson, manager, online sales and distribution at Qantas. "It has enabled business areas to take more control and ownership over what they deliver, improving content accuracy and time to market."
Interwoven Brand Management The Interwoven Brand Management Solution consists of market-leading, patented technologies implemented according to best practices learned through Interwoven's many years of practical experience in helping the world's leading companies manage their brands on the Web and other channels. The core products included in the solution are:
Interwoven MediaBin: the market-leading digital asset management product that enables marketing teams to deliver a more consistent customer experience by effectively managing, distributing, and publishing thousands of customer-facing digital assets used to promote products and brands (see related press release: Interwoven Announces Continued Success in Digital Asset Management Space; Releases Enhancements to Interwoven MediaBin Product).
Interwoven TeamSite: the industry's most advanced content management product for the enterprise. TeamSite enables businesses to manage content across all internally and externally facing Web-based business applications, such as enterprise portals, intranets, self-service applications, public-facing Web Sites, and extranets. This translates into a reduction of cost, time to Web, and risk associated with all online initiatives.
Tailored to the unique environment, requirements, and priorities of each client, the Interwoven Brand Management Solution combines Interwoven's best-of-breed products with consulting services offered by Interwoven as well those of select partners including Accenture, Avenue A | Razorfish, Deloitte, Enterpulse, Macquarium, Molecular, RoundArch, Sapient, and others.
Availability The Interwoven Brand Management solution is generally available. The solution will be featured at the company's annual customer conference, GearUp 2007, April 25 - 27 at the Palace Hotel in San Francisco. Nearly 1,000 members of the Interwoven community - customers, partners, prospects and employees - will attend the conference themed "GearUp for Growth" which will include several tracks covering Interwoven MediaBin and the Interwoven Brand Management solution. For more information on GearUp 2007, please visit www.interwoven.com/gearup.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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