Makefriendsonline.com Hires Optimost to Improve Conversion
New client hails multivariable testing as the future of website optimisation
April 10, 2007 - UK dating website Makefriendsonline.com, has hired website testing specialists Optimost with a brief to increase landing and checkout page conversion rates.
"Online advertising is nearing the peak of its potential for us," said website co-founder Martin Bysh, "the future for us and websites like ours is to convert more visitors and Optimost has the best product for doing that."
Optimost will begin by testing four landing page executions to find the best converting creative followed by a test of variations of the membership application forms.
Since launching in the UK in February, Optimost has added New Scientist, Serenata Flowers, Lenovo Technology and Rackspace to their client list.
Makefriendsonline.com was launched in 2001, has over a million members and is one of Europe's largest independent dating sites.
Described by one commentator as 'website testing on steroids,' multivariable testing surpasses traditional A/B testing by enabling website owners to test multiple combinations of text and graphics simultaneously, identifying the optimum page design from millions of possible permutations.
"Multivariable testing can have a massive impact on the profitability of e-commerce websites," said Optimost UK MD Greg Kelton. "We tested a number of elements on a product page for Time-Life recently and the winning creative boosted shopping carts by 75%. This converted to a seven-figure increase in annual online sales."
Results from Optimost's 'Website Optimisation Best Practices' research, conducted across more than 150 websites, show that whilst testing components on each website is a unique process, certain results remain constant. Navigation tools should be unambiguous and instructional copy as well as requests for information should be kept to a minimum.
Optimost's white papers on multivariable testing and success stories are available to download at http://www.optimost.co.uk
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...permutations of web content and layout segmentations in order to identify in real time the experiences that generate the highest conversion rates. Autonomy optimizes revenue by testing virtually every online marketing element, including landing pages, registration pages, shopping carts, credit card pages,...
Summary: ...Patel win support for further multivariable testing initiatives. “Nothing speaks louder than success,” he says. “Initially, a few people thought we were talking about a basic level of A/B testing, but once they saw the sheer volume of permutations we could test, and the tremendous uplift we could...
Summary: ...and Lawyers.com online properties are the most widely used and trusted resource for buyers of legal services worldwide. Both are produced by the LexisNexis Client Development Group. Both sites draw robust traffic. “By implementing Autonomy Optimost’s multivariable testing on lawyer and law firm profile...
Summary: ...and navigation upgrade for ThomasNet. “We stepped back and looked at our Autonomy Optimost experience as a whole, then incorporated many of the winning elements from the tests we’d run over the course of the relationship,” says Marren. A simple in-house A/B test comparing the existing site with...
Summary: ...Given that EarthLink was limited in resources, the team was pleased with the minimal effort that was required to return the results they saw. “Autonomy managed all of the intricacies of multivariable testing,” shares Wendy Kastner, Senior Manager of Creative Services at EarthLink. “In the end, Autonomy...
Summary: ...Nikon - Case Study. Autonomy Interwoven TeamSite, the market-leading solution for content authoring, site design and layout, multivariable testing, content targeting, web analytics integrations, workflow and approvals; Autonomy LiveSite, which delivers dynamic, targeted and interactive content to site...
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Summary: ...between us or sending floppy disks or zip drives in the post, which is what we were doing,” adds Stoner.“ Just to release one page could take hours!” A Platform for Rapid Growth and Constant Innovation With competitors at its heels, Tesco sought a content management system that would provide the...
Summary: ...he says. “We could potentially have achieved a full ROI within 12 months but the auditors are busy doing audits and we wanted to allow them to fnish what they are doing before starting new audits on the Interwoven system. It’s a softly, softly approach to get buy-in, rather than asking them to change...
Summary: ...variations of the same product. The Solution In 2004, Callaway Golf Pre-Owned selected IDOL K2—the only solution that met the retailer’s requirements for functionality, flexibility and experience in steering shoppers to their desired products. Introducing IDOL K2 to www.callawaygolfpreowned.com proved...
Summary: ...space—not a viable solution since that would reduce workflow efficiencies due to the high volume of form retrievals. And, with such a small resource pool for workers, the State was continually challenged to staff its temporary office during the peak tax season. Bismarck has a population of approximately...
Summary: ...corrected sooner.” The Benefits of Cardiff Using Cardiff Intelligent Documents, Arrowhead achieved a variety of cost-saving and productivity benefits while enabling the credit union to better support its growing membership base in a tightly competitive marketplace. Specifically, Cardiff has been instrumental...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...visitor, including A/B/n Split Testing for concept changes, Simple Multivariate, and Full-Page Multivariate Testing. • A/B/ nSplit Testing is used to test radically different page concepts and gain initial insights and direction for Multivariate Testing • Simpl eMultivariate Testing allows marketers...
Summary: ...registrations, leads, downloads, page views, or other measures of online success. Multivariate testing gives unparalleled insight into how each piece of content affects conversion rates based on the real-time behavior of actual customers. TeamSite Multivariate Testing allows for testing virtually limitless...
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Summary: ...iManage Conflicts Manager - Autonomy Product Brief. Legacy systems are based on relational databases that use rudimentary search technology based on keywords and wildcards, requiring conflicts analysts to embed all possible permutations of parties, affiliates, and subsidiaries in the search query strings....
Summary: ...Content Access Regardless of Connectivity OffSite is designed for mobile users who spend a lot of time out of the office and not connected to their network, but need features like check-in/check-out, version control and search. OffSite provides the same familiar environment as the connected clients, giving...
Summary: ...productive and responsive to client needs. Content Access Regardless of Connectivity OffSite is designed for mobile users who spend a lot of time out of the office and not connected to their network, but need features like check-in/check-out, version control and search. OffSite provides the same familiar...
Summary: ...across markets, initiatives, and departments, the creative plug-in makes it simple for employees and external partners to ensure that only up-to-date and approved images are used in publications created in creative applications. While marketing professionals are drawn to Virage MediaBin’s rich functionality...
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Summary: ...Search Process Validation (SPV) Autonomy Investigator & ECA ensures a defensible process through the Search Process Validation (SPV) module. SPV is designed to meet the standards set forth in Victor Stanley, Inc. vs. Creative Pipe, Inc. and helps counsel determine the most suitable search methodology...
Summary: ...be examined. This is also useful when conducting basic keyword searches, as IDOL can provide suggested searches to ensure that other key terms are not missed and that the data is searched defensibly and in compliance with the Victor Stanley, Inc. v. Creative Pipe, Inc, decision. Autonomy’s Meaning Based...
Summary: ...topics that can be examined. This is also useful when conducting basic keyword searches, as IDOL can provide suggested searches to ensure that other key terms are not missed and that the data is searched defensibly and in compliance with the Victor Stanley, Inc. v. Creative Pipe, Inc, decision. Autonomy’s...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...can potentially impact conversions, and therefore should be carefully scrutinized. When websites aren’t performing to their full potential, many marketers implement a complete redesign. Doing so stretches creative resources, eats away marketing dollars that can be invested into other strategic initiatives,...
Summary: ...technology should possess the ability to handle different testing scenarios: • Page Concept (A/B) Testing – used to test radically different page concepts and gain initial insights and direction for multivariate testing • Simple Multivariate Testing – allows for easy testing of offers, price points,...
Summary: ...Richmond Journal of Law and Technology (2006), http://law.richmond.edu/jolt/v13i2/article10.pdf. In addition to scholarly research, a recent case highlights the pitfalls of keyword searches. In Victor Stanley, Inc. v. Creative Pipe, Inc, 250 F.R.D. 251 (D. Md.
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Summary: ...The Advantages of Multivariable Testing – White paper. The Advantages of Multivariable Testing Autonomy White Paper b The Advantages of Multivariable Testing Index Introduction 1 An example 1 Testing, one change at a time 2 Changing EVERYTHING Is Better, Cheaper, Faster—The Multivariable Alternative...
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Summary: ...by converting key concepts into bullet points. Emphasize Simplicity If you’re asking your web customers to sign up for something or to check out of their shopping cart, make sure to emphasize the simplicity of the form. For example, headlines such as “Sign up in 30 seconds” or “Almost done! Just...
Summary: ...a significant impact in many cases. Segment membership might be known through login information or persistent cookies. Such variables should be included as covariates in 4 Understanding the Essentials of Multivariable Testing the analysis.
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Summary: ...prove her employment discrimination case. In finding willful destruction, the court imposed an adverse inference jury instruction for the defendant’s failure to retain and timely produce relevant e-mails in discovery. This opinion is notable because the court outlined minimum measures counsel must take...
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Summary: ...Email Archiving - Analyzing the Return on Investment. Since the cycle of moving email to the archive can be repeated (through automatic policies or manually) without danger of losing valuable data, mail server storage can be continuously maintained at optimal levels and kept from reaching limits. This...
Summary: ...steps to record and retain all relevant, client-related telephone conversations conducted on equipment provided or permitted by the firm, excluding mobile telephones. The information must be retained for a minimum of 6 months and be stored and managed in a manner that is easily assessable, preserves the...
Summary: ...name (First, MI, Last name) Mailing address City, state, and ZIP code 14. Tax (See page 11 of instructions) Form North Dakota Office of State Tax Commissioner ND-1 Individual income tax return ?? ?? ?? ?? // Enter fiscal year ending date Enter fiscal year beginning date Dept. use only:
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This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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