Makefriendsonline.com Hires Optimost to Improve Conversion
New client hails multivariable testing as the future of website optimisation
April 10, 2007 - UK dating website Makefriendsonline.com, has hired website testing specialists Optimost with a brief to increase landing and checkout page conversion rates.
"Online advertising is nearing the peak of its potential for us," said website co-founder Martin Bysh, "the future for us and websites like ours is to convert more visitors and Optimost has the best product for doing that."
Optimost will begin by testing four landing page executions to find the best converting creative followed by a test of variations of the membership application forms.
Since launching in the UK in February, Optimost has added New Scientist, Serenata Flowers, Lenovo Technology and Rackspace to their client list.
Makefriendsonline.com was launched in 2001, has over a million members and is one of Europe's largest independent dating sites.
Described by one commentator as 'website testing on steroids,' multivariable testing surpasses traditional A/B testing by enabling website owners to test multiple combinations of text and graphics simultaneously, identifying the optimum page design from millions of possible permutations.
"Multivariable testing can have a massive impact on the profitability of e-commerce websites," said Optimost UK MD Greg Kelton. "We tested a number of elements on a product page for Time-Life recently and the winning creative boosted shopping carts by 75%. This converted to a seven-figure increase in annual online sales."
Results from Optimost's 'Website Optimisation Best Practices' research, conducted across more than 150 websites, show that whilst testing components on each website is a unique process, certain results remain constant. Navigation tools should be unambiguous and instructional copy as well as requests for information should be kept to a minimum.
Optimost's white papers on multivariable testing and success stories are available to download at http://www.optimost.co.uk
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...permutations of web content and layout segmentations in order to identify in real time the experiences that generate the highest conversion rates. Autonomy optimizes revenue by testing virtually every online marketing element, including landing pages, registration pages, shopping carts, credit card pages,...
Summary: ...handled in a secure manner, TransUnion Interactive closely monitored and tested the order flow using Autonomy Optimost. TransUnion Interactive uses Autonomy Optimost for A|B and multivariate testing to ensure marketing initiatives work effectively to direct traffic to, and through, the online order process....
Summary: ...Patel win support for further multivariable testing initiatives. “Nothing speaks louder than success,” he says. “Initially, a few people thought we were talking about a basic level of A/B testing, but once they saw the sheer volume of permutations we could test, and the tremendous uplift we could...
Summary: ...and Lawyers.com online properties are the most widely used and trusted resource for buyers of legal services worldwide. Both are produced by the LexisNexis Client Development Group. Both sites draw robust traffic. “By implementing Autonomy Optimost’s multivariable testing on lawyer and law firm profile...
Summary: ...and navigation upgrade for ThomasNet. “We stepped back and looked at our Autonomy Optimost experience as a whole, then incorporated many of the winning elements from the tests we’d run over the course of the relationship,” says Marren. A simple in-house A/B test comparing the existing site with...
Summary: ...Given that EarthLink was limited in resources, the team was pleased with the minimal effort that was required to return the results they saw. “Autonomy managed all of the intricacies of multivariable testing,” shares Wendy Kastner, Senior Manager of Creative Services at EarthLink. “In the end, Autonomy...
Summary: ...Nikon Case Study. Autonomy Interwoven TeamSite, the market-leading solution for content authoring, site design and layout, multivariable testing, content targeting, web analytics integrations, workflow and approvals; Autonomy LiveSite, which delivers dynamic, targeted and interactive content to site visitors;...
Summary: ...to Garguilo, because of the level of accuracy of TeleForm, approximately 75% of all forms require no human intervention at all. The remaining forms are passed on to the TeleForm Verifier, where an operator compares the interpreted data with an onscreen image of the original survey and, with a minimum...
Summary: ...with those agencies, instead of e-mailing stuff between us or sending floppy disks or zip drives in the post, which is what we were doing,” adds Stoner.“ Just to release one page could take hours!” A Platform for Rapid Growth and Constant Innovation With competitors at its heels, Tesco sought a...
Summary: ...shops. It is rumored that their store in San Rafael was home to some of the first mountain bikes in the country. Today, Mike's Bikes is part of a growing family of local bike shops, all with a singular purpose: to get as many people on bikes as possible. They locally own and operate eight wildly successful...
Summary: ...he says. “We could potentially have achieved a full ROI within 12 months but the auditors are busy doing audits and we wanted to allow them to fnish what they are doing before starting new audits on the Interwoven system. It’s a softly, softly approach to get buy-in, rather than asking them to change...
Summary: ...the solution to meet the needs of individual properties and agencies, utilizing the exact metadata needed to support their specific search processes and the way they’ll use, upload, and download assets,” explains Brian Harris, Vice President for Enterprise Accounts and Alliances at EMG. “Everything...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...visitor, including A/B/n Split Testing for concept changes, Simple Multivariate, and Full-Page Multivariate Testing. • A/B/ nSplit Testing is used to test radically different page concepts and gain initial insights and direction for Multivariate Testing • Simpl eMultivariate Testing allows marketers...
Summary: ...top-line revenue. “What used to take the creative department several days to process now takes seconds or minutes, and in some cases 70-90% of the requests are now self-service, with internal people ‘helping themselves’ to accurate, approved assets.” Allen Adler, VP Creative Services, Ubisoft...
Summary: ...from a single interface--author and target content, design websites, deploy applications, publish content to multiple channels, perform analytics, manage rich media, incorporate social media, and conduct multivariate testing Refne your content based on customer feedback When you understand your customers’...
Summary: ...who spend a substantial amount of time on the road or at client sites. Until now, mobile users had the ability to download specific files to a laptop for remote use, but they have lacked the ability to use document management features such as check-in/check-out, versioning and search while disconnected...
Summary: ...who spend a substantial amount of time on the road. Until now, mobile users had the ability to download specific files to a laptop for remote use, but they have lacked the ability to use document management features such as check-in/ check-out, versioning, and search while disconnected from the network....
Summary: ...productive and responsive to client needs. Content Access Regardless of Connectivity OffSite is designed for mobile users who spend a lot of time out of the office and not connected to their network, but need features like check-in/check-out, version control and search. OffSite provides the same familiar...
Summary: ...FTP Server 2 FTP Server N Aggregation Technical Brief Requirements Platforms Supported: Microsoft Windows NT, Windows 2000 LINUX Sun Solaris Any other POSIX compliant of UNIX on request Minimum Recommended Server Specifications: Type: Connector Dependencies: Information flows into: IDOL server™, DIH...
Summary: ...it can communicate with: DiSH, IDOL server™ Requirements Platforms Supported: Microsoft Windows NT, Windows 2000 SUN Solaris LINUX Any other POSIX compliant of UNIX available on request Minimum Recommended Server Specifications: Type: Connector Dependencies: 200 MHz Pentium processor 128 MB RAM 3 GB...
Summary: ...ODBC Database Modules it can communicate with: DiSH, IDOL server™ Requirements Platforms Supported: Microsoft Windows NT, Windows 2000 SUN Solaris LINUX Any other POSIX compliant of UNIX available on request Minimum Recommended Server Specifications: Type: Connector Dependencies: 200 MHz Pentium processor...
Summary: ...into: IDOL server™, DIH Information received from: Stellent Content Server Modules it can communicate with: DiSH, IDOL server™ Requirements Platforms Supported: Microsoft Windows NT, Windows 2000 SUN Solaris LINUX Any other POSIX compliant of UNIX available on request Minimum Recommended Server Specifications:...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...can potentially impact conversions, and therefore should be carefully scrutinized. When websites aren’t performing to their full potential, many marketers implement a complete redesign. Doing so stretches creative resources, eats away marketing dollars that can be invested into other strategic initiatives,...
Summary: ...Richmond Journal of Law and Technology (2006), http://law.richmond.edu/jolt/v13i2/article10.pdf. In addition to scholarly research, a recent case highlights the pitfalls of keyword searches. In Victor Stanley, Inc. v. Creative Pipe, Inc, 250 F.R.D. 251 (D. Md.
...
Summary: ...technology should possess the ability to handle different testing scenarios: • Page concept (A/B) tsting – used to test radically different page concepts and gain initial insights and direction for multivariate testing • Simple multivariate testing – allows for easy testing of offers, price points,...
Summary: ...by converting key concepts into bullet points. Emphasize Simplicity If you’re asking your web customers to sign up for something or to check out of their shopping cart, make sure to emphasize the simplicity of the form. For example, headlines such as “Sign up in 30 seconds” or “Almost done! Just...
Summary: ...compliance agreement with broker/ dealer that proper processes & procedures in place to meet trade matching targets. Records to be kept six years; first two in “easily accessible” place. Originals of all communications sent & received kept three years. Customer records to be kept six years following...
Summary: ...a significant impact in many cases. Segment membership might be known through login information or persistent cookies. Such variables should be included as covariates in 4 Understanding the Essentials of Multivariable Testing the analysis.
...
Summary: ...be that IT built and deployed everything. Now the line has moved down one inch, but it’s a huge opportunity for IT because that one inch is where all of the user/IT conflict used to take place. Instead of doing a constant back and forth with users tweaking applications to ft their needs, IT can focus...
Summary: ...Email Archiving - Analyzing the Return on Investment. Since the cycle of moving email to the archive can be repeated (through automatic policies or manually) without danger of losing valuable data, mail server storage can be continuously maintained at optimal levels and kept from reaching limits. This...
Summary: ...reasonable steps to record and retain all relevant, client-related telephone conversations conducted on equipment provided or permitted by the firm, excluding mobile telephones. The information must be retained for a minimum of 6 months and be stored and managed in a manner that is easily assessable,...
Summary: ...name (First, MI, Last name) Mailing address City, state, and ZIP code 14. Tax (See page 11 of instructions) Form North Dakota Office of State Tax Commissioner ND-1 Individual income tax return ?? ?? ?? ?? // Enter fiscal year ending date Enter fiscal year beginning date Dept. use only:
...
Summary: ...creation and launch planning process, you can be confident that you have the optimal customer experience to increase conversion rates and customer satisfaction. A multivariate testing solution allows you to automatically test multiple variations of the same ecommerce page, email invitation, or advertisement...
Summary: ...creation and launch planning process, you can be confident that you have the optimal customer experience to increase conversion rates and customer satisfaction. A multivariate testing solution allows you to automatically test multiple variations of the same ecommerce page, email invitation, or advertisement...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
Related Case Studies
Find us on Facebook
Follow us on Twitter
See us on YouTube
Find us on LinkedIn
