Optimost Europe Adds New Scientist, Lenovo Technology, Serenata Flowers & MakeFriendsOnline.com to UK Client List
UK companies chose Optimost's multivariable website testing to boost conversion rates & revenue
March 5, 2007 - Following the opening of their UK office in February, UK MD Greg Kelton is pleased to announce four new client wins.
New Scientist has appointed Optimost to carry out multivariable testing on their new online subscriber site prior to launch.
Optimost will test multiple combinations of text and graphics, aiming to identify the optimum page design from millions of possible permutations.
The appointment of Optimost follows a trial which identified that the new subscription site would be able to convert more subscribers than the old one.
"There would obviously have been no point launching the website if it was less effective than the old one," said Paola Van Den Brande of New Scientist. "Optimost enabled us to prove that the new one would convert more subscribers and that further improvements to conversion rates were possible."
The additional wins are Lenovo Technology, a global leader in the PC market, Serenata Flowers, the UK's leading florist for designer flowers online and MakeFriendsOnline.com, a friendship and dating website launched in 2001 by Martin Bysh and Marcus Hamilton.
Optimost's multivariable testing surpasses traditional A/B testing by enabling website owners to test multiple combinations of text and graphics simultaneously, identifying the optimum page design from millions of possible permutations.
"Multivariable testing using Optimost's optimal design methodology can have a massive impact on the profitability of e-commerce websites," said Kelton. "We tested a number of elements on a product page for Time-Life recently and the winning creative boosted shopping carts by 75%. This converted to a seven-figure increase in annual online sales."
Results from Optimost's 'Website Optimisation Best Practices' research, conducted across more than 200 websites, show that whilst testing components on each website is a unique process, certain results remain constant. Navigation tools should be unambiguous and instructional copy as well as requests for information should be kept to a minimum.
Optimost's white papers on multivariable testing and success stories are available to download at www.optimost.co.uk
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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