Optimost Launches 'Website Testing on Steroids' in UK
Opens UK Office as Demand for Web Analytics Surges throughout Pan European Market
New York, NY - February 6, 2007 - Optimost, the New York-based pioneer in comprehensive real-time webpage testing solutions, today announced the launch of its UK office. The announcement was made at the Technology For Marketing and Advertising show in London. The new office will be headed by Greg Kelton, who was formerly Director of Business Development and Client Services at web analytics firm, Coremetrics.
Described by one commentator as 'website testing on steroids', multivariable testing surpasses traditional A/B testing by enabling website owners to test multiple combinations of text and graphics simultaneously, identifying the optimal page design from millions of possible permutations. In the U.S., major consumer Web sites such as Ask.com, Earthlink, Delta Air Lines, Real Networks, and Time Warner have seen their conversion rates increase by anywhere from 20-45% by using Optimost solutions.
"Multivariable testing can have a massive impact on the profitability of e-commerce websites" said Kelton. "We tested a number of elements on a product page for Time-Life recently and the winning creative boosted shopping carts by 75%. This converted to a seven-figure increase in annual online sales."
Results from Optimost's 'Website Optimization Best Practices' research, conducted across more than 150 websites, show that while testing components on each website is a unique process, certain results remain constant. Navigation tools should be unambiguous and instructional copy as well as requests for information should be kept to a minimum.
"The European e-commerce marketplace has expanded at a similar rate to the U.S. market, but many European marketers have yet to tap the power of today's most advanced Internet marketing tools and services," explained Optimost CEO Mark Wachen. "As we expand throughout Europe, we look forward to demonstrating how a wide scope of businesses can refine their conversion rate strategies with the most advanced testing solutions available."
Optimost's UK office will serve as the hub of the firm's operations throughout Europe. Prior to its UK launch, Optimost has worked with European clients such as Reed Business Information, Rackspace, and Tiscali.
Optimost will be demonstrating website optimization solutions at stand D5, Technology For Marketing and Advertising, Earls Court, 6th & 7th February.
Optimost's white papers on multivariable testing and success stories are available to download at www.optimost.com.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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