World-class Museums Choose Interwoven for Digital Asset Management and Preservation
Interwoven MediaBin efficiently manages high volume of digital photographs, enables self-service access to rich media, and increases revenues through licensing of digital art
PASADENA, CA MCN 2006 | 34th Annual Conference - November 9, 2006 - Interwoven, Inc. (Nasdaq: IWOV), key sponsor of the Museum Computer Network's 34th Annual Conference and provider of Enterprise Content Management (ECM) solutions for business, today announced the adoption of Interwoven's MediaBin by several world-class museums that include the Indianapolis Museum of Art, The Metropolitan Museum of Art, the Minneapolis Institute of Art, the National Heritage Board in Singapore, and the San Francisco Museum of Modern Art (SFMOMA). These renowned institutions join a wide range of non-profit organizations, professional services firms and enterprise organizations using Interwoven's solutions for their digital asset management (DAM) needs.
The Met Images Project The Photograph Studio at The Metropolitan Museum of Art has been in operation for nearly 100 years, accumulating a massive inventory of photographs, negatives, transparencies, and more recently, very high resolution digital images for The Met's Image Library. The studio remains prolific, with professional photographers and archivists using the latest scanning and imaging technologies to carefully capture high quality digital images of great works on a daily basis.
Because film, and art objects themselves, deteriorate over time, The Met Images Project was initiated with a primary goal of digital asset preservation, to establish a "permanent digital archive" that will also provide easy-access for The Met's employees, visitors, and image licensing customers. The long-term project will ultimately contain detailed digital representations of over two million works of art across all of The Met's curatorial departments, as well as an extensive inventory of other digital assets such as event photography, installation shots, architectural images, film, audio, science and conservation photography. The Met Images Project will also support an expansion of The Met's long-established practice of providing public access through the sale and/or licensing of photographs.
"The Met Images Project represents an evolution of the way we work with images making them accessible to our constituents and providing a foundation for a broad range of current and future applications at The Met." said Douglas Hegley, Deputy Chief Technology Officer at The Metropolitan Museum of Art. "We chose Interwoven to provide our underlying digital asset management system because of MediaBin's patented image processing capabilities, its scalability, and its flexibility to integrate with other applications. The efforts of the team at Interwoven to address our specific needs, and the way that MediaBin leverages our existing Microsoft SQL Server infrastructure were also important factors in our decision."
The growing use of DAM
The ability to efficiently archive, manage, share, and publish rich media content has been recognized as a business process necessity across a broad range of industry segments and organizations. Image content represents a large percentage of an organization's visual presence in everything from online products to brand awareness.
"Interwoven MediaBin is frequently used by corporate marketing teams to speed their time-to-market on multi-channel marketing campaigns, helping to deliver a brand-consistent customer experience," said Brian Meek, Director of Product Marketing at Interwoven. "It's extremely gratifying to Interwoven that institutions of such renown have chosen MediaBin as a platform for important asset preservation projects, while enriching the abilities of the broader museum community to digitally share and access art collections. It's also a testament to the value of MediaBin as a solution for any organization challenged with managing valuable rich media content."
For implementation and integration services, several of Interwoven's museum customers have relied on Interflow Systems Consulting of Atlanta, Georgia. "We frequently help corporate clients implement Digital Asset Management initiatives using MediaBin. Our expertise and familiarity with Interwoven's solutions has made the integration of MediaBin with various museum information systems a straightforward process," said Glen Bernstein, Chief Technology Officer and cofounder at Interflow. "We value the MediaBin SDK and its Services-Oriented Architecture-it provides us with high confidence when called upon to build or integrate applications requiring DAM functionality."
At MCN 2006, in Pasadena, California, Interwoven joins museum technology visionaries such as Kenneth Hamma, J. Paul Getty Trust, Leonard Steinbach, The Cleveland Museum of Art, Matt Morgan, The Metropolitan Museum of Art, Silvia Filippini Fantoni, Antenna Audio Limited, and University Paris- Sorbonne, and Jeff Gates, Smithsonian American Art Museum among others to address a wide variety of topics ranging from "Assessing Preservation Needs of Digital Collections" to "What Museums Need in a Digital Rights Management System."
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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