TicketsNow Leverages Interwoven to Deliver a Superior Customer Experience
Interwoven Customer Experience Solution enables the world's leading online ticket retailer to provide more personalized service for greater customer loyalty
SUNNYVALE, Calif - September 11, 2006 - Interwoven, Inc. (Nasdaq: IWOV), provider of Enterprise Content Management (ECM) solutions for business, today announced that TicketsNow, the world's leading online marketplace for premium event tickets, is leveraging the Interwoven Customer Experience Solution to provide customers with a superior and more personalized online experience. The Interwoven solution is powering the retailer's newly-launched Web site, which was re-designed to provide customers with a completely customizable and highly-targeted experience, further strengthening TicketsNow's position as the industry's largest and most trusted ticket provider.
The redesigned TicketsNow site provides customers with an end-to-end customized and personalized experience - from establishing search parameters and preferences, to locating and buying tickets, to booking dining reservations and hiring a limousine, to posting their own event reviews, and sharing their experiences with others.
"Helping customers create memories that last a lifetime and can share with their loved ones is an important objective at TicketsNow, and with the Interwoven solution in place, we're able to provide our customers with an experience that we feel is superior to other competing retailers," said Frank Giannantonio, Chief Technology Officer, TicketsNow. "Our ability to deliver this level of customer experience is not only enabling us to increase sales and loyalty among our most profitable customers, but is helping us reinforce TicketsNow as the number one venue for sports and event ticketing needs."
With its Customer Experience Solution, Interwoven is empowering global companies to increase customer loyalty by providing customers with interactions that are more relevant, targeted, and meaningful. By leveraging the Interwoven solution, TicketsNow is enabling customers to create a highly-personalized experience including: customizing email newsletter subscriptions, controlling the type and frequency of communications received regarding upcoming events, setting billing and shipping preferences, creating aliases, and setting specific event and category-specific views. Customers also receive a personalized greeting upon every visit.
The new Interwoven-powered site is enabling TicketsNow to more effectively target and attract business-oriented consumers-a group whose higher discretionary income is leading to more profitable customer relationships for the online retailer.
After evaluating a number of potential technologies, TicketsNow selected the Interwoven Customer Experience Solution because it provided the most open platform on which the online retailer could integrate its existing Microsoft .Net-based ticket brokering system with new creative tools, while still having the flexibility to introduce additional customer services in the future. TicketsNow's decision to select Interwoven was also driven by a strong recommendation from Interwoven partner NEC Corporation of America, which assisted TicketsNow with the development of its e-commerce site.
For global companies like TicketsNow that are seeking accelerated growth, the Interwoven Customer Experience Solution enables the consistent delivery of highly-relevant persuasive content, resulting in higher customer satisfaction, greater long-term customer loyalty, and increased brand consistency. Unlike point technologies that address only parts of the customer experience process, Interwoven's best-in-class Customer Experience Solution optimizes the quality of customer interactions across all touchpoints and all geographies.
"To attract new customers, retain current ones, and drive revenue growth, companies must be able to successfully and consistently deliver the most relevant experience. We're thrilled to partner with TicketsNow to help them provide a more satisfying experience for all of its customers through the delivery of a richer, more targeted set of services," said Max Carnecchia, Interim President, Interwoven. "TicketsNow is a great example of how companies can embrace best-in-class customer experience management technology to deliver premium-quality customer service, and build long-lasting, more profitable customer relationships."
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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