New York, New York - August 8, 2006 - Optimost, the pioneer in comprehensive- real-time Web page testing solutions, today announced the launch of a new biweekly Webinar series, in which the firm will offer a mix of how-to seminars, real-world case studies and tips on how to increase customer conversion rates online. The Webinar series will premiere September 6th at 1:00 p.m. EDT.
The first 2 Webinars will be:
"Multivariable Testing: As Easy As A/B, See!" (September 6, 2006, 1:00 p.m. EDT): This introductory Webinar will provide a basic overview of multivariable testing and explain how it compares to A/B Testing and other alternatives. It will also cover the key factors to consider from a methodology standpoint when conducting any types of tests online.
"You've Gotten The Horse to Water....Now Make it Drink!" (September 20, 2006, 1:00 p.m. EDT): Companies spend lots of money on search engine advertising to get people to their websites. This Webinar will provide tips on how to get those prospects to convert once they get there. The seminar will also provide a framework for how to think about testing online, along with a sampling of best practices from the thousands of tests Optimost has conducted on behalf of its customers. Attendees will get actionable insights on things they can do immediately to improve conversion rates on their Web sites.
Participants can register for either Webinar at http://www.optimost.com/events.
Optimost's patent-pending software and multivariable testing methodology allow e-commerce companies to create and test thousands (or even millions) of possible permutations of a single Web page to determine which combinations of headlines, price points, graphics, layouts, or any other variables drive the highest conversion rate. The page can then be optimized based on real-time customer response data. Major consumer Web sites such as Ask.com, Earthlink, Overstock.com, Real Networks, and Time Warner have seen their conversion rates increase by anywhere from 20-45 percent by using Optimost's solutions.
"The Internet is the ultimate direct marketing vehicle, and we see every day how real-time testing, when done properly, can drive enormous improvements in customer response rates," explained Optimost CEO Mark Wachen. "We felt that a regularly-scheduled Webinar series would provide an outstanding forum for sharing some of the insights we've gained after conducting literally thousands of real-time tests. We hope that by combining real-world case studies with an interactive Q&A format that we'll be able to help etailers, subscription-based services and publishers reach new levels of efficiency in their online marketing efforts."
Details and scheduling information for future Webinars can be found in Optimal InSites, Optimost's free email newsletter. Optimal InSites also provides tips for improving conversion rates along with case studies of Optimost's current client work. To subscribe, please visit http://www.optimost.com/newsletter.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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