Principal Hong Kong Selects Interwoven to Optimize Customer Experience
Interwoven Customer Experience Solution will enable global financial solutions provider to provide localized, timely, and accurate information to Asia-Pacific customers
HONG KONG - July 24, 2006 - Interwoven, Inc. (Nasdaq: IWOV), provider of Enterprise Content Management (ECM) solutions for business, today announced that The Principal Insurance Company Hong Kong Ltd., one of the major pension providers in Hong Kong, with its parent company the Principal Financial Group, (The Principal®), has selected the Interwoven Customer Experience Solution to power their customer websites in Hong Kong. The Principal expects the Interwoven solution to vastly improve customer experience by providing a consistent corporate image, multilingual localized content, accelerated time-to-market, and overall improvement of content quality, all while reducing operational costs.
With the Internet raising the bar on customers' expectations of the timeliness and accessibility of information and customer service, Principal Hong Kong envisioned the creation of a single platform that would allow for simultaneous, rapid publishing of business and product information, and the eventual rollout of a multinational, multilingual presence in the region. The company also needed to provide a consistent, centralized control over look and feel, and at the same time enable decentralized contribution by country, product, and solution marketers.
To address these challenges, The Principal sought a solution that would meet its goals to unite its businesses under a single brand and to provide tailored, country- and language-specific information to its customers. After evaluating various solutions, The Principal selected the Interwoven solution because of its scalability, ease-of-use, and ability to support multiple languages, and also due to Interwoven's established track record supporting leading companies in the financial services industry.
"We looked at various different systems and determined that Interwoven is the best fit for our requirements," said Cecilia Li, Regional Information Technology Director (Asia) at The Principal. "We want to optimize our customers' experience of using our websites to receive the most up-to-date information about our company and our pension and mutual funds products."
Stephen Lau, Senior Manager, Information Technology at The Principal Hong Kong, commented, "We want to make it possible for our marketing people to provide more content in a timelier manner, and in a way that will be more satisfactory for our customers. The ability of the Interwoven system to support multiple languages will also be a big boost to our ability to provide information that our customers will use."
By implementing the Interwoven solution, The Principal will be able to achieve brand consistency with a consistent look and feel across their websites. The solution will speed the publishing process across multiple languages and websites, and will provide customers with information that is relevant, timely, and accurate. Because business people across the organization will be empowered to directly contribute to customer websites without IT assistance, customers will receive content that is more relevant, contributed by people who deal with customers and know them best.
"We are excited to help The Principal's Hong Kong offices optimize their customer experience," said Sanjay Aurora, Interwoven's regional vice president of sales for South Asia. "Insurance, pensions, and other financial services are extremely content-intensive businesses, so Interwoven is proud to play a key role in expanding The Principal's leadership position in its marketplace."
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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