Announces Additional Agreements with Omniture, Keynote Systems, and Other Leading E-Commerce Companies
New York, New York - May 8, 2006 - Program Marries Conversion Rate Optimization with Comprehensive Site Metrics, Search Engine Optimization, Online Advertising and Web Infrastructure Expertise
Optimost, the pioneer in comprehensive real-time Web page testing solutions, today announced the creation of a partner program that unites best of breed e-commerce vendors offering a wide range of sector expertise.
As part of this program, Optimost is launching a series of co-marketing vehicles to highlight partner solutions to its clients. The Optimost partner program is divided into three tiers, each with varying degrees of partner involvement. "Referral" partners will engage in joint marketing and lead exchange activities. "Solution" partners will co-develop and market integrated solutions with Optimost. "Reseller" partners will extend the company's reach by distributing Optimost solutions to diverse markets.
These partnerships enable joint clients to combine Optimost's groundbreaking multivariable Web page testing capabilities with its partners' strengths in the complementary disciplines of Web analytics, search engine optimization, pay-per-click management, online advertising, and Web infrastructure development. As part of the agreement, the firms will work together to co-develop new solutions and serve as sources of referral, providing practical end-to-end solutions to e-businesses.
Among the firms joining the new program are Omniture, Keynote Systems (Nasdaq: KEYN), LivePerson, Return Path, BetterPPC, LookSmart (Nasdaq: LOOK), BazaarVoice, YourAmigo, ChannelAdvisor, and Sitebrand. The new entrants to the Optimost partner program join an all-star cast of Web analytics companies that have previously signed on as Optimost partners, including Coremetrics, FireClick, Sane Solutions, and WebSideStory. Optimost and its analytics partners are developing integrated product offerings to provide a more powerful and seamless solution to their joint customers.
"We're excited to be working closely with Optimost. Combining Keynote's expertise in online customer experience management services with Optimost's leading platform for Web site testing will enable us to further our mission of delivering solutions to our customers that improve their online business performance," said Dan Richards, Product Manager for Customer Experience Management at Keynote Systems.
Other current partners include CallSource, Clickstream, Did-it, Efficient Frontier, Inbox Marketing, SearchRev, and Web Ad.Vantage. Description of all partner solutions can be viewed at http://www.optimost.com/partners.phtml.
"By formally teaming with world-class e-commerce companies, we're able to offer integrated solutions that are much more powerful than what any stand-alone vendor can provide," explained Optimost CEO Mark Wachen. "Together with our partners, we're able to capitalize on every possible customer touch point, learning what brought visitors to an e-commerce site, how they navigate the site, and also how we can improve their conversion rates in real-time based on actual customer behavior."
Each of the firms joining the Optimost partner program brings a specific sector expertise. Web Analytics partners bring a detailed analysis of online customer behavior, which dovetails with Optimost's conversion rate marketing experience. Other partners provide complementary services in the area of search engine marketing and optimization, e-commerce, research and benchmarking, and marketing personalization.
"Partnering with Optimost gives us one more way to help clients drive higher response rates from their online efforts, and provides Optimost clients with new ways to maximize online traffic and results," says Chad Malchow, VP of New Business Development for Return Path, Inc. "We're looking forward to expanding the best-in-class services we can offer marketers."
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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