Interwoven Extends Customer Experience Solution with Global Ecosystem of Leading Technology and Systems Integrator Partners
Interwoven Joins Forces with Industry Leaders Including Adobe, Avenue A | Razorfish, BEA, Microsoft, SDL, Translations.com, and Many Others to Deliver Industry's First Solution for Customer Experience Management
Hollywood, FL. - Interwoven GearUp '06 Conference - April 3, 2006 - Interwoven, Inc. (Nasdaq: IWOV), provider of Enterprise Content Management (ECM) solutions for business, today announced that it is delivering the industry's first solution for end-to-end Customer Experience Management with the support of an extensive partner ecosystem. Industry leaders such as Adobe, Avenue A | Razorfish, BEA, FAST, Idiom Technologies, Macquarium, Microsoft, Molecular, SDL International, thebigword, Translations.com, Transware, and others have joined forces with Interwoven to enable enterprises to automate the Customer Experience Management process - from the creation of customer-facing content all the way through to the publishing of this content across all customer touchpoints including the Web, mobile devices, contact centers, e-mail, retail stores, printed collateral, television advertisements, and more (see related announcement, "Interwoven Introduces Industry's First Solution to Automate Customer Experience Management for Global Enterprises") . With its new Customer Experience Solution and extensive ecosystem of complementary technology and systems integrator partners, Interwoven is enabling Global 2000 companies to accelerate revenue opportunities through a more consistent brand experience worldwide, reduced time to market for new products and campaigns, and improved customer interactions across all touchpoints.
Interwoven is a leading provider of content-centric ECM solutions designed to solve critical business process challenges, including solutions for improving customer experience, and vertical solutions for financial services and professional services organizations. These solutions enable enterprises to improve customer experience, accelerate revenue, achieve greater operational effectiveness, and manage risk. Currently, more than 1,000 enterprises and professional services firms already rely on Interwoven to deliver an enhanced customer experience including Allstate; Avaya; Bank of Tokyo; Blue Cross Blue Shield of Massachusetts; BT; Channel 4 in the UK; Chrysler; DLA Piper Rudnick Gray Cary; Ericsson; First National Bank; Hilton Hotels Corporation; HSBC; JetBlue Airlines; Pinsent Masons; Sun Microsystems; and many others. With its new Customer Experience Solution and extensive partner ecosystem, Interwoven is building upon its proven track record, providing the industry's first end-to-end solution to automate the customer experience management process including integrated Web Content Management and Publishing; Digital Asset Management; Content Distribution and Provisioning; Content Intelligence and Metadata services; Document Management; and new on-demand print and wireless publishing capabilities.
Interwoven customer experience partners are demonstrating their solutions at Interwoven's GearUp '06 conference this week in Hollywood, Florida, as well as presenting on how their solutions and expertise complement the Interwoven Customer Experience Solution through joint customer examples.
Authoring/Creation
Adobe and Microsoft provide software to create content and digital assets, from documents and e-mails to presentations and graphics. Widely adopted around the world, these technologies represent the most common environments for content creation. The Interwoven Customer Experience Solution integrates with both the Adobe Creative Suite (including Adobe InDesign) and Microsoft Office (including Microsoft Word and Microsoft Outlook), enabling end users to easily contribute and manage content from the business applications ;they are most comfortable using. Leveraging Interwoven's powerful content management and publishing capabilities, that same content can simultaneously be delivered from Interwoven's partner applications directly to multiple customer touchpoints including the Web, print, and mobile channels worldwide.
"Interwoven and Microsoft have been successfully working together for some time to help professional services firms provide an optimal client experience," said Robert Bernard, general manager of the Global ISV Group, Microsoft Corp. "We're looking forward to extending this relationship to help enterprises across industries solve their customer experience challenges."
"With Adobe Creative Suite 2, designers, publishers and advertisers worldwide have become accustomed to working with a powerhouse design environment that helps them operate more efficiently to create their best work," said Mark Hilton, vice president of Creative Suites at Adobe. "Adobe's long-standing relationship with Interwoven underscores our extended joint efforts to enhance the customer experience."
Globalization/Localization The rapid growth of global corporate communications via the Web, e-mail, wireless, and print has provided new access to international markets. At the same time, this broader exposure means that a company's brand and messages may be shared instantly with the whole world - whether intentionally or not. Faced with an exploding volume of content and escalating costs for delivering local information, many companies are unable to clearly and consistently deliver relevant customer content across all customer touchpoints and geographies. To help enterprises address this challenge, Interwoven works closely with leading localization and globalization companies including SDL International, Translations.com, thebigword, Idiom, and Transware, enabling joint customers to deliver an optimal, consistent, and relevant customer experience worldwide.
"We're thrilled to extend our strong partnership with Interwoven, which already includes such joint customers as Mercury, Plantronics, FedEx, Texas Instruments, John Deere, and Sun," said Terry Lawlor, vice president of worldwide marketing at SDL. "Combining Interwoven's proven solutions and heritage in helping customers address their customer experience challenges with SDL's suite of global information management software and services will accelerate the success of global businesses, enabling them to deliver a consistent, relevant customer experience in every market and region."
Personalization and Commerce The automated delivery of relevant information to each customer based upon preferences, purchase history, and behavior can increase revenue per customer and customer loyalty. Through a deep understanding of the customer, combined with rules derived from business drivers and processes, global companies can anticipate and address the specific needs of customers at each stage in the customer lifecycle - from initial attraction through fulfillment and retention - and across all customer touchpoints including print (such as personalized ;"on-demand" catalogs), e-mail, the Web, and more. Together, Interwoven and BEA are helping to empower companies to provide customers with interactions that are highly relevant and meaningful.
;"Our role in the Interwoven Customer Experience ecosystem is a natural extension of our long history of providing personalization and commerce capabilities to Interwoven customers via the BEA WebLogic Platform," said Marty Robins, vice president, Partner Marketing at BEA. "We look forward to helping companies deliver the relevant, high-quality interactions that today's customers demand."
Search The amount of unstructured content created and managed inside the typical enterprise doubles on average every 12 months. Customers must be able to easily find the information they need, when they need it. Customers wanting product specifications, contracts, support materials, or special promotions, now have the precise information they are seeking, from Interwoven's content intelligence solutions combined with partner solutions from FAST.
"FAST ESP is the only enterprise search platform to combine ultra-high performance and scalability with the intelligence, accuracy and extensibility needed to power complex enterprise-oriented search applications - giving companies a single point of access to all of their enterprise information, in real time, regardless of data format structure or location," said Ali I. Riaz, president at FAST. "Interwoven has a proven content management technology and has developed a great understanding of the customer experience. These capabilities combined with FAST ESP will help companies achieve the responsiveness and accuracy needed to provide the optimal customer experience."
Systems Integrator Partners World-class systems integrator partners - including Avenue A | Razorfish, Macquarium, and Molecular - also enhance the Interwoven Customer Experience Solution with deep domain expertise in helping companies optimize their customer experience. With established histories in delivering high-value services and expertise to ;clients related to brand creation, optimization, and management, these partners are enabling Interwoven to provide enterprises with a truly end-to-end Customer Experience Solution, which not only includes key technology components, but critical services and consulting as well.
"Already as an established customer experience management leader, Interwoven is well positioned to help enterprises address their pressing customer experience challenges with the industry's first complete solution and customer experience ecosystem," said Theresa Regli, director of Content Management at Molecular. "With Interwoven's technology and Molecular's proven user experience and usability design capabilities, we can jointly empower global organizations to successfully grow their businesses through increased customer satisfaction, retention, and attraction."
"For years, companies have relied on Interwoven to enhance the experience they provide to their customers, and by partnering with so many industry leaders, we're significantly extending our expertise and abilities in this area," said Bill Seawick, chief marketing officer at Interwoven. "Our expanded partner ecosystem is enabling us to provide the industry's first complete solution for customer experience management and we're looking forward to deepened relationships with all of these industry leaders to solve today's top business challenge."
A True End-to-End Customer Experience Solution
The new Interwoven Customer Experience Solution, supported by the company's network of world-class partners, is designed to empower enterprises to:
*Strengthen customer loyalty - By providing higher-quality customer interactions, enterprises can keep customers more satisfied, decrease defections, increase sales growth, and optimize lifetime customer value.
*Achieve unified brands, messages, and corporate image - Enterprises can achieve a consistent customer experience across all touchpoints and all geographies, so customers receive information that is accurate and up-to-date, no matter what channels they use or where they live.
*Accelerate worldwide product launches and promotions - By supporting all processes from collaborative creation through global publishing, the Interwoven solution enables enterprises to create customer content that can be used immediately around the world.
- Optimize customer process efficiencies - The Interwoven solution automates manual processes, prevents redundant work, and optimizes efficiency, often enabling enterprises to reduce the costs of providing customer information by 70 percent or more.
*Provide regulatory compliance and security - TheInterwoven solution enables compliance with government regulations and corporate standards, including privacy directives for customer data and transaction records, protecting companies against legal exposure and security breaches.
For more information on the Interwoven Customer Experience Solution, please go to http://www.interwoven.com/solutions/customerexperience/index.html
Previously-recorded customer experience webcasts with Interwoven customers can also be accessed at http://www.interwoven.com/events/online/wcm/four_best_webcast.html
To read about more news announced at this week's GearUp '06 conference, please go to
www.interwoven.com
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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