New York, New York - February 21, 2006 - Optimost, the pioneer in comprehensive real-time testing solutions, today announced the opening of a San Francisco Bay Area office in response to continued demand for its multivariable testing services on the West Coast.
Optimost CEO and Founder Mark Wachen said the office would be headed by Seth Rosenblatt who has been appointed Vice President of Marketing and Business Development.
Rosenblatt has been working with Optimost on a consulting basis over the last two years and has worked closely with Wachen in both business development and corporate strategy for the company.
"We are thrilled that Seth saw fit to join us in a full time capacity. His expertise will not only ensure closer working relationships with our clients and partners on the west coast but will enable Optimost to meet the growing demand there for our services," said Wachen.
Rosenblatt brings a wealth of experience to Optimost, having been an executive at both start-up and established technology and media companies in Silicon Valley for over a decade. Prior to beginning work as a consultant to Optimost in 2004, Rosenblatt was Vice President of Business Development and Strategic Planning with MediaLive International, Inc., a San Francisco-based media and marketing company, where he led the acquisition of a leading event management software company, managed international partnerships and license agreements, and helped lead the expansion of the firm's operations in Japan and China. Prior to MediaLive, Rosenblatt held posts at Bluefish Wireless, Pocket.com, ZD Events and Lehman Brothers. He received his MBA from Harvard Business School and his BA from Dartmouth College.
Optimost's continued expansion results from increasing demand for the firm's groundbreaking multivariable testing solution, in which several million possible permutations of a Web page are created and tested to maximize online conversion rates. With a steadily growing roster of clients nationwide, Optimost's west coast office will serve as a critical hub for the New York-based firm's continued growth. The new offices will be located at 1065 E. Hillsdale Avenue, Foster City, CA 94404.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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