Interwoven Enables Leading Telecommunications Company to Deliver Enhanced Customer Experience to Mobile Users Across Taiwan
Far EasTone Communications further increases customer satisfaction by leveraging Interwoven solution to provide customers with innovative mobile content services
SUNNYVALE, Calif - January 3, 2006 - Interwoven, Inc. (Nasdaq: IWOV), provider of Enterprise Content Management (ECM) solutions for business, today announced that Far EasTone Communications, a leading wireless service provider in Taiwan, is leveraging the Interwoven Web Content Management (WCM) solution to deliver an enhanced customer experience by providing innovative new mobile content services to users across Taiwan. With the Interwoven WCM solution underpinning its new 3G (third generation) Multimedia Content Service offering, Far EasTone is providing over 100 content partners with a self-service channel to directly and seamlessly contribute over 1,000 different types of content for an improved customer experience. As a result, Far EasTone is ensuring that its mobile customers across the country have the best possible experience through anytime access to up-to-the-minute and feature-rich multimedia content via their mobile phones such as: music, news, weather, sports, entertainment, and more.
Interwoven is focused on providing targeted ECM solutions that are designed to help companies across industries solve specific business process challenges, such as improving customer experience. With Interwoven solutions, leading companies like Far EasTone can deliver an enhanced customer experience through: increased brand consistency across all customer touch points; greater content personalization; improved customer self-service; and more. Leveraging the Interwoven solution to power its new 3G Multimedia Content Service offering, Far EasTone can effectively attract and retain customers, who are increasingly demanding more rapid access to a growing array of content.
Since its launch in 1998 to provide high-quality GSM (Global System for Mobile Communications) services to users across Taiwan, Far EasTone has grown to become one of the leading wireless service providers and has established itself as a trendsetter for the wireless telecommunications industry within Taiwan as well as globally. In fact, Far EasTone was one of the first companies in the world to design and build a network based on integrated dual-band (GSM 900 and GSM 1800) technology. Additionally, with a strong focus on customer experience, Far EasTone was the first company to offer Taiwan consumers numerous value-added services including: mobile banking, mobile fax/mail, and e-coupons.
To continue providing its customers with new and innovative services, Far EasTone sought to create a 3G Multimedia Content Service offering for the Taiwanese market, but needed a robust WCM solution to underpin the system and automate the content contribution process for its content partners. Without a WCM system in place, business users within Far EasTone's marketing department were forced to manually collect content from content partners, qualify the content, and then upload it to the Web in a very time consuming process.
After evaluating a number of vendors, Far EasTone chose Interwoven because it was the only vendor that offered a solution with the proven ease-of-use and scalability to enable the company to empower its content partners to directly and seamlessly contribute, edit, and maintain their content, while also enabling Far EasTone to expand its 3G Multimedia Service over time. Since the entire content contribution process is now automated - from editing, classification, testing, previewing, and publishing - Far EasTone's content partners can rapidly and easily push new content to users without any IT involvement. Additionally, Far EasTone is providing customers with mobile broadcasting, video-on-demand, and video push services with the Interwoven solution. Already, since the launch of Far EasTone's 3G Multimedia Services offering in July 2005, over 50,000 users have registered for the service.
"Telecommunications is a very competitive and fast changing market, making it critical that we have the right technology in place to improve our customer experience, attract new customers, and continue to meet the evolving needs of users," said the director of Far EasTone's business strategy and marketing department. "Interwoven was the only vendor with the right solution to enable us to meet this objective and successfully provide customers with innovative 3G multimedia content services. Interwoven has also helped us to strengthen our relationships with content partners since they can now directly own the content contribution process, ensuring that the most timely and relevant content is always at our users' fingertips."
"With our targeted solutions, Interwoven is enabling enterprises to achieve new levels of customer experience, and we're pleased to play such an integral role in helping Far EasTone attain their customer objectives," said Mike Chen, managing director of Greater China for Interwoven. "Far EasTone's creation of such a robust 3G service offering is an exemplary accomplishment not just for the Taiwanese telecommunications market but for the market worldwide, and demonstrates how enterprises can effectively deepen relationships with their customers."
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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