Dralasoft Launches Aggressive Channel Reseller Program
New Effort Built Around Company's Award-Winning Business Process Management Products Will Include Certification Training, Sales/Marketing Support, Competitive Margins
WESTMINSTER, CO - 2004-09-08 - Dralasoft, Inc., a leading innovator of Java™ technology for Business Process Management (BPM), today announced the debut of a powerful, results-oriented Channel Reseller Program aimed at attracting top-name VARs (Value-Added Resellers) in a broad range of vertical markets. Dralasoft believes its Channel Reseller Program will provide partners with the strongest Business Process Management product capability in the industry.
Working Relationship
Dralasoft's new program will place heavy emphasis on personal contact, training, and ongoing exchange of information. Newly-signed partners will not only attend a quick-start program orientation, but also will receive comprehensive product and sales training at the Dralasoft facilities. These initial events, which lead to "Authorized" reseller status, will be followed by shared marketing and sales activities.
After a prescribed number of customer implementations, a reseller can achieve "Certified" status—an accomplishment that includes press releases, co-opted marketing collateral, written "Success Stories," and recognition on Dralasoft's website as a "Certified BPM" specialist. "Earning certification in Dralasoft's channel program is a statement of proven accomplishment, not simply proof that someone has spent a few hours online or in a classroom and passed a test," said Ken Beam, owner of The VAR-City, a Dallas-based channel consulting group managing the channel program. "It is our intent to structure each element of the Dralasoft program to fully support reseller partners, recognizing that their success is Dralasoft's success."
In addition to the quick-start training and orientation, Dralasoft will work with new channel partners to map out their first year sales and marketing plans, schedule further technical training, and coordinate all resources needed to assure partners of successful program implementation.
Strong Incentives
As a guiding principle of the new reseller program, Dralasoft is committed to zero channel conflict. At the same time, the program is designed to maximize full participation by rewarding members in good standing; e.g., product fulfillment and inbound leads going to program members who have met all scheduled requirements. Profit margins will be highly competitive, and will be aligned to benefit partners according to their sales of Dralasoft products as well as their overall commitment to the program.
Dralasoft is looking for reseller partners in a number of vertical and geographic markets in the U.S. and beyond. For more information about Dralasoft's Channel Reseller Program, visit www.dralasoft.com or email Dralasoft at partners@dralasoft.com.
About Dralasoft:
As a leading provider of business process management (BPM) solutions, Dralasoft pioneered the embeddable workflow market. Its award-winning flagship product, Dralasoft Workflow, is a 100 percent Java component that includes a high-performance and scalable workflow engine with a suite of graphical tools including Dralasoft Workflow Studio, a best of breed visual design tool. Dralasoft's customers include Xerox, Agile Software, and Sony. Based in Westminster, Colorado, Dralasoft is a privately held corporation. For more information, visit www.dralasoft.com or contact Dralasoft at (303) 468-6754.
About The VAR-City:
The VAR-City is a Dallas, TX-based channel consulting group with over 100 years of Channel expertise on staff. The company blends proven techniques and "Best Channel Business Practices" with emerging technologies and external influences to deliver timely, results-oriented channel consulting services. Ken Beam's 23 years of IT industry service have been dedicated to making the vendor-reseller community a better place to live and work.
Dralasoft Workflow is a trademark of Dralasoft, Inc. All other product names used herein are trademarks or registered trademarks of their respective owners.
For more information, contact Verity at info@verity.com or at World Wide Web site http://www.verity.com or call 408-541-1500.
Verity and the Verity logo are registered trademarks or trademarks of Verity, Inc.
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