Cardiff Appoints Creighton Grose to Director of Marketing Communications
Grose brings 10 years of brand strategy and marketing communications experience to Cardiff's strategic marketing initiatives
San Diego, CA - 2003-07-16 - Cardiff Software Inc., a leading global provider of business process-automation solutions, today announced the addition of Creighton Grose as director of marketing communications. Grose will oversee the strategic direction and execution of brand strategy and marketing communications for Cardiff.
As a seasoned marketing executive, Grose brings to Cardiff more than 10 years of experience developing marketing strategies and programs for enterprise software and technology strategy organizations. He also brings a proven track record of building successful global programs for software product launches, initial public offering communications, and comprehensive public relations strategy. Most recently, Grose served as a director of marketing at Divine Inc., an innovator of extended enterprise technology solutions, where he assisted in the integration of numerous software acquisitions, corporate positioning and the development of vertical market solutions.
Previously, Grose developed marketing strategies and repeatable customer experience solutions for marchFirst, which was acquired by Divine. Working for innovators such as Northlich and Ciber, Grose spent several years consulting on brand strategy and marketing effectiveness. During that time, he created customer acquisition, strategic marketing, and interactive marketing solutions for global organizations such as Proctor & Gamble, Microsoft, Marriott, Sara Lee, AT&T and Sybase.
"Creighton's extensive enterprise software marketing experience with brand strategy and marketing communications makes him a perfect fit for Cardiff," said Dan Shirra, Cardiff's vice president of worldwide marketing. "With a proven track record for building successful global programs for software product launches, Creighton is joining Cardiff at an opportune time."
"Cardiff's leading enterprise software solution, strong customer base and global sales channel provides a ripe opportunity for significant growth," said Grose. "I am looking forward to the opportunity to further strengthen Cardiff's brand and marketing strategy and expand awareness for the company with a broader audience."
About Cardiff Software Inc.
Put Information to Work - Cardiff Software (www.cardiff.com) is a leading provider of document and form-driven business process automation solutions for Global 2000 organizations. The Cardiff family of integrated software products empowers organizations to automate existing business processes using technology to capture, process and respond to strategic business information, thereby improving employee productivity, customer service and profitability. In business since 1991, Cardiff has a global distribution network reaching every continent and more than 20,000 customers worldwide spanning every industry.
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