EPSOM, UK - 2003-02-10 - B&Q is using Verity's K2 Catalog to power search and classification on DIY.com, its interactive ecommerce site. Verity K2 Catalog enables B&Q to offer its customers high quality search and navigation, ensuring that its visitors find the products they want quickly and effectively.
Verity and B&Q have built new taxonomies and upgraded the search facility, ensuring that customers receive more relevant results without experiencing information overload. The enhanced search and classification functionality in Verity K2 Catalog means that customers can browse more accurately using two complementary processes of finding information. In addition, the Typo facility identifies and rectifies likely spelling mistakes and the Thesaurus facility builds in rules for recognising words spelt differently, e.g. barbecue, barbeque, BBQ.
B&Q chose Verity K2 Catalog after customers indicated that search was an important means of navigation and requested that results be more accurately classified for ease of use. For example when searching for a drill, previous searches would have returned results listing stock that had an association with drills. Now a search for drills will return departments and categories such as power tools or hand tools. Customers benefit from an improved search facility but can also follow their line of enquiry through the tailored classification.
"Our customers have led us to revise the way we do search", says Matt Louth, applications development manager, B&Q. "The success of this Verity implementation has already been proven by the significant increase in usage and conversion to sales from website searches. We will continue to make improvements based on the ongoing feedback that we receive.
"When we decided to overhaul the search facility we looked at other vendors in the market and we're confident that Verity's solution suits our needs best. We have a longstanding relationship with Verity. The company has always been responsive and proactive and it also has the technology to help us keep developing and improving."
This is Phase One of an ongoing improvement process for the B&Q site. The search facility now offers basic recommendations to customers who cannot buy online. For example DIY.com does not sell fencing. Prior to the K2 Catalog implementation customers would receive a no results found note. Now the result explains that fencing is not stocked at DIY.com but it does provide a link to the nearest store. The ultimate aim is to completely reduce the number of no results found pages and to ensure that customers are always offered something relevant to their enquiry.
"B&Q has already received some great customer feedback and encouraging figures on turning browsers into buyers", says Simon Atkinson, UK managing director of Verity GB. "We are now looking to steadily develop B&Q's implementation of Verity K2 Catalog, building in parametric search and offering additional content and better advice linked to customers search results".
About B&Q
B&Q has been in the DIY business for more than 30 years and is the UK's most successful and innovative home improvement retailer. B&Q employs over 33,000 people in over 320 UK stores. B&Q operates two different kinds of stores - the larger B&Q Warehouses which cater for the needs of the keen DIY'er and trade with their wide range of products and staff expertise, and B&Q Supercentres which are convenient for most people to pop into for their everyday needs. DIY.com was launched as a fully interactive ecommerce site in January 2001. It stocks approximately 14,000 products and is a subset of the B&Q Warehouse range.
About K2 Catalog
The most effective, scalable e-commerce portal infrastructure available, Verity K2 Catalog ensures that your customers find exactly what they're looking for-and more. Besides providing advanced Verity search that makes finding products on your site quick and easy, Verity K2 Catalog's Intelligent Merchandising lets you influence purchasing decisions by suggesting related products, upselling and promoting specific merchandise to add profitable site stickiness. Personalized service features powered by Verity's unique social network technology take this a step further by tailoring the online shopping experience based on customer behavior. Behind the shelves of your e-store, Verity K2 Catalog's secure, open design ensures rapid integration with your existing e-commerce applications. And its scalable architecture gives your e-commerce solution the capability to accommodate unlimited growth of both your catalog and customers. This means your customers can fill their shopping carts fuller and faster with Verity K2 Catalog-24 hours a day, seven days a week.
About Verity
Verity, Inc. (Nasdaq VRTY) is a leading provider of business portal infrastructure software. Verity software gives businesses a multitude of ways to improve access to vital information and perform a range of e-business operations, while enhancing the end-user experience. Verity-powered business portals, which include corporate intranets used for sharing information within an enterprise; e-commerce sites for online selling; and market exchange portals for B2B activities, all provide personalised information to employees, partners, customers and suppliers.
Verity products are used by approximately 80 percent of the Fortune 50 and by more than 1,500 corporations in various markets. Customers include ABB Group, AT&T, B&Q, BT, Cap Gemini Ernst & Young, Cisco, the European Commission, the Financial Times, GlaxoSmithKline, HSBC.com, KPMG, RS Components, Thomas Cook and UBS Warburg.
In 2001, Delphi Group named Verity the market leader in portal infrastructure software and Ovum named Verity the established leader in the enterprise search and OEM search.
Verity's headquarters are in Sunnyvale, California.
For more information, contact Verity at info@verity.com or at World Wide Web site http://www.verity.com or call 408-541-1500.
Verity and the Verity logo are registered trademarks or trademarks of Verity, Inc.
Summary: ...at www.callawaygolfpreowned.com find what they mean with advanced spelling and thesaurus tools that can effectively interpret a query—even if it is misspelled or doesn’t link to items in the catalog.
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