SUNNYVALE, Calif - 2002-11-19 - Verity Inc. today announced that Sharper Image Corporation (NASDAQ: SHRP), the specialty retailer renowned as a leading source of innovative products has selected search technology from Verity for its e-commerce website. Verity Inc. (NASDAQ: VRTY) is a leading provider of infrastructure software powering e-business sites and corporate intranets as well as e-business applications.
Verity K2 Catalog software provides advanced search capabilities for the primary website of The Sharper Image, sharperimage.com. This multi-channel retailer, who continually works to optimize the synergy among its stores, catalog and website, selected the Verity technology for its potential to contribute to the ease with which shoppers from all channels can use the benefits of the website.
"A consumer may go to our website having seen our catalog, or go into one of our nearly 130 retail stores after visiting us online. The key in each case is being able to quickly find the desired product," said Greg Alexander, The Sharper Image's senior vice president of information technology. "We have different types of shoppers on the Web. Some know exactly what they want and want to get to it fast. Other customers may have only a vague notion of what they want. Verity K2 Catalog has the ability to act as an online shopping assistant - providing advanced search and classification features to meet the individual preferences of each type of shopper."
Verity's advanced search feature helps consumers find the product that they are looking for by refining the search efforts through the use of different categories. For example, if someone is looking to spend $200 to $300 to purchase a stereo from The Sharper Image, he or she can drill down the search results by doing a search for ‘stereo' and then choosing a price-range category of ‘$201 to $300.' This makes shopping much easier, faster and more productive. Other categories include "Best Sellers," "Gift Guides" and "New Products."
Shoppers who browse before buying will benefit from Verity K2 Catalog's ability to organize the products and related information into a logical hierarchical structure. The "see more like this" function is similar to a salesperson recommending products to customers.
"The Sharper Image is a retailer that has been innovating for 25 years," said Anthony J. Bettencourt, Verity's president. "By leveraging the search and classification capabilities of Verity K2 Catalog, The Sharper Image is ensuring that the Web-based sales experience will be as satisfying and productive as its catalog and retail store operations."
In making its online search function more helpful and more effective, The Sharper Image anticipates an increase in its online purchase conversion rate - turning browsers into buyers. It points to the ability of Verity's software to organize the products into logical, customer-oriented categories. "If more relevant choices are presented, we believe consumers will be less likely to abandon their shopping and search efforts," Alexander noted. "Verity K2 Catalog should really enable us to help the shopper find what they want." In addition, the retailer expects to use search results and patterns to help make merchandising decisions involving which products to feature or group together.
About The Sharper Image
The Sharper Image is a specialty retailer that is nationally and internationally renowned as a leading source of new, innovative, high-quality products that make life easier and more enjoyable. A significant and growing proportion of sales are of proprietary products created by the Company's product development group, Sharper Image Design. The Company operates nearly 130 stores throughout the United States and mails millions of its award-winning catalogs each month. The Company's products may also be purchased on the Internet via its online store at sharperimage.com. The Company has an online auction site where consumers can place bids to win Sharper Image products at lower prices; the auction site is accessed from the home page of the Company's Web site. The Company also markets its products through business-to-business sales for corporate marketing programs and wholesale customers.
About Verity
Headquartered in Sunnyvale, Calif., Verity is a leading provider of business portal infrastructure software. Verity software gives businesses a multitude of ways to improve access to vital information and perform a range of e-business operations, while enhancing the end-user experience. Verity-powered business portals, which include corporate intranets used for sharing information within an enterprise; e-commerce sites for online selling; and market exchange portals for B2B activities, all provide personalized information to employees, partners, customers and suppliers.
Verity products are used by approximately 80 percent of the Fortune 50 and by more than 1,500 corporations in various markets. Customers include Adobe Systems, AT&T, Cisco, CNET, Compaq, Dow Jones, EDGAR Online, Cap Gemini Ernst & Young, FairMarket, Financial Times, Globe and Mail, Home Depot, Lotus, SAP, Siemens, Sybase, Time New Media and Timex.
This press release contains forward-looking statements relating to Verity and the expected performance of its software in the sharperimage.com Web site. Actual results are subject to risks and uncertainties including the risk that integration of the Verity software into the sharperimage.com Web site will be delayed or not occur, or not perform as anticipated, as a result of unforeseen technical difficulties. Risks relating to Verity and its products are set forth under the caption "Risk Factors" in its latest 10-K filed with the United States Securities and Exchange Commission.
For more information, contact Verity at info@verity.com or at World Wide Web site http://www.verity.com or call 408-541-1500.
Verity and the Verity logo are registered trademarks or trademarks of Verity, Inc.
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