EPSOM, UK - 2002-10-31 - The Financial Times is to use Verity K2 Catalog to enhance the search facilities for FT.com subscribers. K2 Catalog will power search across the site, including the global news archive and financial stocks information. It will also be used internally for building taxonomies and to develop new functionality such as parametric search and adaptive ranking.
ABC audit figures show there are approximately 55 million page views and 2.8 million unique users on FT.com. Over a monthly period the search functionality on the FT.com website ranges from 12-18% of the total site traffic.
"Our relationship with Verity is a strong and evolving one" says Ian Cohen, IT Director, Financial Times. "The effective and innovative use of technology plays a huge part in helping us to maintain FT.com's position as the leading online provider of business news, analysis, tools and data. This has been clearly evidenced through the take-up and success of the new FT.com subscription-based services. A key facility within this offering is our 'Power Search' tool which enables users to find the information they require in the most timely and efficient way possible."
The Verity K2 Catalog platform is a core component of the new technology platform that underpins the subscription services from FT.com. Users can search for stocks of specific companies and also receive news stories from the previous month relating to that company.
"Users have access to highly relevant data taken from approximately 20,000 top companies in the database", continues Cohen. "The required information is assembled from a variety of different components and sources but is presented to end users via a single interface.
"The Financial Times has a reputation for producing the highest quality of news and financial information," says Simon Atkinson, UK Managing Director of Verity. "Subscribers to the FT.com site expect to have the information they want at their finger tips in the quickest and simplest way possible. By standardising on K2 Catalog, FT.com can now offer its users the best possible facility for navigation and information retrieval with the promise of adding other Verity functionality such as recommendation, profiling and categorisation."
About K2 Catalog
The most effective, scalable e-commerce portal infrastructure available, Verity K2 Catalog ensures that your customers find exactly what they're looking for-and more. Besides providing advanced Verity search that makes finding products on your site quick and easy, Verity K2 Catalog's Intelligent Merchandising lets you influence purchasing decisions by suggesting related products, upselling and promoting specific merchandise to add profitable site stickiness. Personalized service features powered by Verity's unique social network technology take this a step further by tailoring the online shopping experience based on customer behavior. Behind the shelves of your e-store, Verity K2 Catalog's secure, open design ensures rapid integration with your existing e-commerce applications. And its scalable architecture gives your e-commerce solution the capability to accommodate unlimited growth of both your catalog and customers. This means your customers can fill their shopping carts fuller and faster with Verity K2 Catalog-24 hours a day, seven days a week.
About Verity
Verity (Nasdaq VRTY) is the leading provider of business portal infrastructure software. Verity software gives businesses a multitude of ways to improve access to vital information and perform a range of e-business operations, while enhancing the end-user experience. Verity-powered business portals, which include corporate intranets used for sharing information within an enterprise; e-commerce sites for online selling; and market exchange portals for B2B activities, all provide personalised information to employees, partners, customers and suppliers.
Verity products are used by approximately 80 percent of the Fortune 50 and by more than 1,500 corporations in various sectors across the globe. Customers include ABB Group, AT&T, Audit Commission, B&Q, Cap Gemini Ernst & Young, Cisco, the Financial Times, GlaxoSmithKline, HSBC.com, KPMG, RS Components, Thomas Cook and UBS Warburg.
In 2001, Delphi Group named Verity the market leader in portal infrastructure software and Ovum names Verity the established leader in the enterprise search and OEM search.
Verity's headquarters are in Sunnyvale, California.
For more information, contact Verity at info@verity.com or at World Wide Web site http://www.verity.com or call 408-541-1500.
Verity and the Verity logo are registered trademarks or trademarks of Verity, Inc.
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