Thomas Cook TV and Virage Speed Content Production
SAN MATEO, Calif. - August 6, 2002 - Virage, Inc. [NASDAQ: VRGE], a provider of video and rich media communications software, today announced Thomas Cook TV has chosen Virage to help reduce post-production time from weeks to days. The new Virage production solution will allow Thomas Cook TV to produce content more quickly and therefore increase the amount of travel and holiday footage digitally stored. Thomas Cook TV is a leading 24-hour travel channel.
Launched in December 2001 by enteraction tv, Britain's leading branded TV specialists, Thomas Cook TV is broadcast to over six million homes. The channel incorporates Virage software to index raw footage and provide immediate and accurate search and retrieval of video assets. Accessible by multiple staff members simultaneously, it also enables editors and producers from Thomas Cook TV to quickly search, preview and share footage during the post-production process.
"Virage has provided us with a system that offers significant cost and time efficiencies. It enables us to deal with our original footage quickly and effectively. As a result, we have greatly reduced the post-production time and have improved on the metatagging speed and accuracy by approximately 35 percent," said Alan Moore, head of Post Production for enteraction tv.
"Thomas Cook TV's application of our technology once again demonstrates the value our products can bring to professional production companies," said Dave Girouard, senior vice president of Marketing and Strategy at Virage. "We're helping content owners streamline and automate their core production process."
Virage Solutions
Virage offers four complete solutions for video and rich media communications, which include:
VS Production™ - automates and streamlines the professional video production workflow from acquisition to distribution.
VS Publishing™ - allows media & entertainment companies and others with branded content to turn their video and other rich-media content into compelling Internet programming.
VS Webcasting™ - gives companies a combined solution for planning and producing interactive, live webcasts as well as on-demand searchable events.
VS Learning™ - allows organizations to create, manage, publish and view rich-media training courses, online learning applications, presentations and briefings.
About Thomas Cook TV
Thomas Cook TV is currently broadcast on digital satellite platform, Sky Digital. The channel aims to drive sales to the company's 700 high street stores, contact centre and web operations. Thomas Cook AG is the second largest leisure group in Europe and the third largest in the world.
About enteraction tv
enteraction tv are Britain's leading Branded TV specialists - providing turn-key solutions for new market entrants in digital television including project management, production, design and distribution.
About Virage
Established in 1995, Virage is a leading provider of video and rich media communication software. Virage builds integrated rich media business solutions for corporations, media & entertainment companies, universities and government agencies worldwide. Headquartered in San Mateo, California, Virage (www.virage.com) has offices throughout the United States and Europe.
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Forward Looking Statements
This press release contains "forward-looking" statements about the products and services of Virage, as that term is used in Section 21E of the Securities Exchange Act of 1934. Forward-looking statements are denoted by such words as "will allow", "intends to" and similar terms and phrases. These types of statements address matters that are subject to risks and uncertainties, which could cause actual results to differ materially. In addition, our forward-looking statements should be considered in the context of other risk factors discussed in our filings with the Securities and Exchange Commission, including but not limited to our annual report on Form 10-K and 10-Q filings, available online at (www.sec.gov). All forward-looking statements are based on information available to the company on the date hereof, and the company assumes no obligation to update such statements.
Virage and VideoLogger are registered trademarks. The Virage logo, SmartEncode, Virage Solution Server, VS Webcasting, VS Learning, VS Publishing and VS Production are trademarks of Virage, Inc. Other company product and service names may be trademarks or service marks of others, and are hereby acknowledged.
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