New Technology to Power Company's Corporate Web Site and Enhance Information Retrieval
NEW YORK, N.Y., June 18, 2002 - New York Life Insurance Company announced today that the company has implemented new technology to automatically gather, retrieve and connect pertinent information on the company's Web site, www.newyorklife.com. With this enhancement, New York Life's Web site now offers a natural language search function that enables customers to submit queries in conversational phrases. New advanced search options include the ability for consumers to modify the number of results, and the way the results are displayed and narrowed down. Users can also view frequently requested searches and perform them with one click. This new automated technology is provided by Autonomy Corporation plc, a global leader in infrastructure software. The Autonomy technology provides newyorklife.com with one of the most sophisticated information retrieval capabilities in the insurance and financial services industries.
"At newyorklife.com, we are committed to offering the most comprehensive source of insurance and financial services information on the Web," said Ken Hittel, vice president, Corporate Internet Department at New York Life. "As a result, we are continually evaluating our Web site solutions to make it even easier for our policyholders, employees and other interested consumers to access information through the use of Internet technology."
Launched in 1996, New York Life Insurance Company's Web site, www.newyorklife.com, is a comprehensive Internet source for insurance and financial information. The site features online customer service at the Virtual Service Center, financial calculators, online retirement and estate planning tools, an Education Center full of useful articles, Locate an Agent tool, information about the company's core life insurance products and services, and other resources devoted to assisting consumers in obtaining their financial goals. Newyorklife.com has received recognition and awards from APEX, Business Marketing magazine, DALBAR, eWeek, Financial Net News, the Life Communicators Association, and the Web Marketing Association, among others.
New York Life Insurance Company, a Fortune 100 company, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. Founded in 1845 and headquartered in New York City, New York Life and its affiliates offer life insurance, annuities and long-term care insurance. Through New York Life Investment Management, LLC, New York Life's affiliates provide institutional asset management, retirement plan and trust services and an array of securities products and services such as institutional and retail mutual funds.
Contacts:
Marisha Chinsky
New York Life
(212) 576-5897
Mike Holloway
Edelman Public Relations
(212) 704-4532
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