Cardiff Software Appoints Dan Shirra to Vice President of Worldwide Marketing
Executive brings 15 years of marketing experience to oversee Cardiff's worldwide marketing initiatives and launch its integrated suite of business-process automation solutions
San Diego - 2002-02-26 - Cardiff Software Inc., a leading global provider of business process-automation solutions, today announced the addition of Dan Shirra as Vice President of Worldwide Marketing. Shirra will oversee the strategic direction and execution of Cardiff's global marketing initiatives, including its worldwide channel marketing programs and the launch of its integrated suite of business process-automation solutions.
Shirra brings more than 15 years of experience to Cardiff, with a proven track record marketing enterprise software solutions for companies offering enterprise content management and application integration solutions. He also brings extensive experience managing worldwide channel marketing programs for leading, high-growth technology companies. Most recently, Shirra served as Chief Marketing Officer for eGrail Inc., a worldwide provider of enterprise Web content management software, where he repositioned the company to target the profitable enterprise market and helped double revenue growth in 2001.
Prior to eGrail, Shirra served as Vice President of Worldwide Product Marketing for Metiom, where he was instrumental in driving cross-functional initiatives with sales and channel marketing to increase revenues six-fold. He also served as Director of Worldwide Channel Marketing at SAGA Software, and as Director of Worldwide Marketing at Iomega Corporation, where he helped introduce the award-winning Zip® drive that boosted channel-driven revenues from $140 million to $1.7 billion in 30 months.
"Dan's executive marketing experience with enterprise content management and application integration is a perfect fit for Cardiff," said Dennis Clerke, Cardiff's president and CEO. "Dan's proven track record of achieving explosive growth in technology companies comes at an opportune time as Cardiff is preparing to launch its integrated suite of business process automation solutions."
"Dan's experience managing worldwide marketing channel programs will strengthen Cardiff's global commitment to its full-service Channel Partner Program," added Emmanuel de Boucaud, Cardiff's vice president of worldwide channel sales. "His ability to guide channel partners to success within their own business model will advance Cardiff's goal of increasing revenue and expanding market share. Our 350 channel partners are eager to work with Dan as the business process automation market continues to grow."
Shirra also looks forward to joining Cardiff and managing its worldwide marketing efforts.
"Cardiff is an industry leading enterprise software company with a strong customer base and global sales channel," said Shirra. "These assets are a tremendous strength to technology companies and I am excited about the opportunity to create greater value by reinforcing our solutions and expanding our channel opportunities by delivering customer-driven solutions."
About Cardiff Software Inc.
Put Information to Work - Cardiff Software (www.cardiff.com) is a leading provider of document and form-driven business process automation solutions for Global 2000 organizations. The Cardiff family of integrated software products empowers organizations to automate existing business processes using technology to capture, process and respond to strategic business information, thereby improving employee productivity, customer service and profitability. In business since 1991, Cardiff has a global distribution network reaching every continent and more than 20,000 customers worldwide spanning every industry.
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