NativeMinds Lands Revlon Account to Create A Virtual Face for New Online Customer Service Rep
Interactive Virtual Representative Will Augment Product Information and Answer Consumer Questions Online
San Francisco, CA - 2001-11-27 - NativeMinds Inc., a leading provider of online customer service software for creating virtual representatives, today announced that Revlon, a world leader in cosmetics, skin care, fragrance and personal care, will be adding a new face to its Web site. Using NativeMinds' flagship product, NeuroServer®, Revlon will create an automated, online virtual service agent that will enhance the Web site by providing detailed information about the company's well-known product brands, including ColorStay®, Almay® and Ultima II®. The virtual service agent will be available 24 x 7 to answer consumer questions, creating an interactive online customer service experience and extending Revlon's online brand identity.
Virtual representatives, or vRepsTM, are automated online personalities that provide personalized and immediate answers to customer questions via two-way natural language dialog. The interactive virtual representative on Revlon's Web site will help consumers find information faster than they can through standard navigation and alternative channels, such as phone or email, while helping Revlon to enhance customer service capabilities.
"Our chief objective is to make our Web site even more valuable for consumers by not only including more pertinent information and improved accessibility, but by offering a more engaging, interactive Web experience," said Kristin Patrick Petersen, vice president of integrated marketing for Revlon. "The NativeMinds software is helping us build brand leadership on the Web by creating a new channel for online customer service that gives consumers instant access to the information they need in a familiar, conversational format. In addition to serving as a convenient resource for consumers, the virtual representative will enable us to connect with online customers in a more intuitive and compelling way."
Revlon wanted an online customer service solution that would not only be easy to implement and maintain but that would also integrate easily with its existing systems. NeuroServer satisfies this requirement through easy integration with Revlon's back-end systems, such as its NEO product database, enabling the vRep to provide the most up to date information about Revlon product lines.
"Companies are increasingly looking for strategies to extend their brand on the Web in ways that differentiate them from the competition," said Andrew de Vries, vice president of marketing for NativeMinds. "Revlon is carving out a strong online identity through the use of a Web self-service solution that goes beyond providing basic product information. With a face and personality, vReps offer personalized, interactive Web customer service that reinforce Revlon's corporate identity."
Revlon plans to debut its vRep in the first quarter of the new year.
About Revlon
Revlon is a worldwide cosmetics, skin care, fragrance and personal care products company. The company's vision is to become the world's most dynamic leader in global beauty and skin care. A web site featuring current product and promotional information can be reached at http://www.revlon.com. Revlon brands include Revlon®, Almay®, Ultima II®, StreetWear®, Charlie® and Flex® which are sold worldwide.
About NativeMinds
NativeMinds is a pioneer in the development of software for creating automated online customer service and support agents, called vReps. vReps enhance the customer experience and lower support costs by emulating live service agents to improve navigation and deflect inquiries from more expensive support channels such as call centers and email. Leading NativeMinds customers include Revlon, Ford Motor Company, Nissan, Oracle, Department of Defense, One 2 One (Deutsche Telekom), and GlaxoSmithKline. NativeMinds is a privately held corporation based in San Francisco. For more information and to talk to a vRep, visit www.nativeminds.com.
For more information, contact Verity at info@verity.com or at World Wide Web site http://www.verity.com or call 408-541-1500.
Verity and the Verity logo are registered trademarks or trademarks of Verity, Inc.
Deb Hochheiser
NativeMinds, Inc.
(415) 778 3274
dhochheiser@nativeminds.com
Vanessa Gaw
A&R Partners
(650) 762 2820
vgaw@arpartners.com
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