Frost & Sullivan Honors Virage with Superior Brand Awareness Award
SAN MATEO, Calif. - November 26, 2001 - Virage, Inc. [Nasdaq: VRGE], today announced it has received the Market Engineering award for Superior Brand Awareness from industry analyst Frost & Sullivan. This is the company's second award from Frost & Sullivan, having received the Strategic Alliance Leadership award earlier this year. Virage is a leading provider of enterprise-scale video content management and publishing solutions.
The Superior Brand Award is awarded to companies who demonstrate the best brand awareness development strategy in the market place. As a recipient of the award, Virage satisfied several key prerequisites: a) exhibited excellent comprehension of competitive market position and an understanding of the benefits of building brand recognition; b) invested heavily to build brand awareness and create brand recognition, which has helped to establish customer loyalty; c) established a brand awareness strategy that has greatly contributed to the company's image, market share and profitability; and d) dominated in the areas of customer loyalty, superior brand recall, higher margins, and other competitive advantages, such as trade leveraging and brand extensions.
"We are very honored to receive a second award from Frost and Sullivan recognizing our leadership in brand awareness," said Paul Lego, CEO, Virage. "Virage has always prided itself on providing effective rich-media solutions that improve our customers' bottom lines. We think our strong brand awareness results from a consistent focus on helping our customers solve critical business problems."
About Virage, Inc.
Headquartered in San Mateo, California, Virage is the leading provider of enterprise-scale video content management and publishing solutions. The Virage Video Application Platform transforms video into an effective online medium that is easy to publish, manage and distribute on the Internet or corporate intranets. The Virage platform provides content owners with the complete infrastructure for seamlessly integrating streaming video into business, entertainment and information applications. From ABC to Yahoo, more than 300 customers across a broad range of markets have turned to Virage to help them improve production efficiencies and create new revenue opportunities with video. Contact Virage at http://www.virage.com or (650) 573-3210.
Forward Looking Statements
This press release contains "forward looking" statements about the products and services of Virage, as that term is used in Section 21E of the Securities Exchange Act of 1934. Forward-looking statements are denoted by such words as "will provide", "intends to" and similar terms and phrases. These types of statements address matters that are subject to risks and uncertainties, which could cause actual results to differ materially. In addition, our forward-looking statements should be considered in the context of other risk factors discussed in our filings with the Securities and Exchange Commission, including our Registration Statement on Form S-1, as amended, available online at http://www.sec.gov. All forward-looking statements are based on information available to the company on the date hereof, and the company assumes no obligation to update such statements.
Virage and VideoLogger are registered trademarks and the Virage logo, Video Application Server and SmartEncode are trademarks of Virage, Inc. Other company product and service names may be trademarks or service marks of others, and are hereby acknowledged.
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