Premium TV Selects Virage to Bring English Nationwide Football League to the Internet
Football (Soccer) Supporters Now Able To View Streaming Video Internet Highlights, On Demand, Via Virage Technology
SAN MATEO, Calif. - November 12, 2001 - Virage, Inc. [Nasdaq: VRGE], a leading provider of enterprise-scale video content management and publishing solutions, today announced that Premium TV has chosen Virage to transform this season's English Nationwide Football League highlights into streamed clips for participating club websites. Football fans are now able to re-live their team's best moments via the new web-based system only hours after the game.
Premium TV, a wholly owned subsidiary of NTL Inc. [NYSE: NLI] that owns numerous sports rights including the online rights to the English Nationwide Football League, has chosen the SmartEncode™ suite to enhance its viewers experience of these sports. Virage's technology simultaneously indexes and encodes Premium TV's video content, converting it into a structured database that can be searched on demand, delivering precise video clips.
"Our aim is to enable content providers to take the hassle out of streaming content, and to help maximise their video assets," said Mark Rattley, vice president and general manager of Virage Europe Ltd. "Virage technology helps Premium TV to unlock the value of its football coverage rights with better access and improved distribution."
Over the coming months Premium TV will use SmartEncode, including Virage's industry-leading VideoLogger®, to provide a searchable archive of the entire season's Nationwide Football League highlights for fans. Through the SmartEncode Software Development Kit, Premium TV will also be able to develop and further tailor its highlight service.
"We want to provide our viewers with the unique opportunity of re-living their football clubs' highs and lows over the Internet," said Justin Jamieson of Premium TV. "Quality is paramount for this service, and Virage is proving to be the most efficient and cost-effective way to transform video into web-ready content."
About Virage, Inc.
Headquartered in San Mateo, CA, Virage is the leading provider of video content management and publishing solutions. The Virage Video Application Platform transforms video into an effective online medium that is easy to publish, manage and distribute on the Internet or corporate intranets. The Virage platform provides content owners with the complete infrastructure for seamlessly integrating streaming video into business, entertainment and information applications. From ABC to Yahoo! over 300 customers across a broad range of markets have turned to Virage to help them improve production efficiencies and create new revenue opportunities with video. Check out Virage at http://www.virage.com/.
About Premium TV
Premium TV is the wholly owned media and sports rights and content arm of NYSE-listed NTL Inc. The company is responsible for all NTL's strategic football investments and partnerships including Glasgow Rangers, Newcastle United, Middlesbrough, Leicester City and Aston Villa. PTV has a joint venture with the English Football League to run the websites of 73 participating clubs and is in partnership with the BBC to jointly exploit the BBC sports television library. In the Spring of 2002, Premium TV will be launching a new UK sports channel. PTV is a financial and promotional partner in British Eurosport. Premium TV has over 200 employees and is based at the Digital Sports Centre in Feltham, West London, United Kingdom.
Forward Looking Statements
This press release contains "forward looking" statements about the products and services of Virage, as that term is used in Section 21E of the Securities Exchange Act of 1934. Forward-looking statements are denoted by such words as "will provide", "intends to" and similar terms and phrases. These types of statements address matters that are subject to risks and uncertainties, which could cause actual results to differ materially. In addition, our forward-looking statements should be considered in the context of other risk factors discussed in our filings with the Securities and Exchange Commission, including our Registration Statement on Form S-1, as amended, available online at http://www.sec.gov. All forward-looking statements are based on information available to the company on the date hereof, and the company assumes no obligation to update such statements.
Virage and VideoLogger are registered trademarks and the Virage logo, Video Application Server and SmartEncode are trademarks of Virage, Inc. Other company product and service names may be trademarks or service marks of others, and are hereby acknowledged.
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