NativeMinds and Fullhouse Media Collaborate to Launch Virtual Representative "Bill the Brewmaster" on MillerBrewing.com
San Francisco, CA - 2001-11-05 - If you ever wondered what the difference between Porter and Ale was, now you can ask Bill the virtual Brewmaster online at www.millerbrewing.com. NativeMinds, a leading provider of online customer self-service solutions called virtual representatives, or vReps™, and Fullhouse Media, a Milwaukee-based interactive agency today announced the launch of a vRep on Miller Brewing Company's Web site. Bill the Brewmaster is available to answer customers' questions about Miller's beer brands, the brewing process, and the Miller Brewing Company online 24/7, providing brand distinction and helping reduce the number of calls and emails the company currently gets.
vReps are automated online personalities that emulate the best in human customer service at a fraction of the cost of e-mail support and live call center agents. Created using NativeMinds' flagship product NeuroServer®, vReps also help companies leverage existing information by integrating with Web pages, CRM systems, and databases to give customers self-service access to the information they need. vReps provide personalized and immediate answers to customer questions, freeing up live service agents for higher-level customer interactions.
"We really wanted to add a "personality" to www.millerbrewing.com and the vRep technology made that possible," said Eric Zoromski, Fullhouse Media's Director of Interactive Services. "We evaluated NeuroServer and determined that a vRep was the best solution for providing online customer service. It actually emulates a live conversation rather than simply doing a search and it provides a level of differentiation and personality that other technologies simply don't offer."
When Fullhouse licensed NeuroServer, it sent three employees to NativeMinds' three-day training course to learn best practices for vRep creation and administration. After that, Fullhouse built and launched MillerBrewing.com's vRep in just 8 weeks, incorporating the technology into Miller's new Web site and integrating it with other functionality, such as search. Bill the Brewmaster fields consumer questions, such as "What is the most popular type of beer?", "What brands does Miller have?" and "How do you brew beer?" Fullhouse reviews Bill's conversation reports to analyze consumer input and improve online customer service.
"Fullhouse's quick implementation of NeuroServer demonstrates how easy it is to use NativeMinds software - and Bill the Brewmaster is a successful case study," said Andrew de Vries, NativeMinds vice president of marketing. "Online customer self-service is becoming a must have for consumer product companies; and Fullhouse incorporated NativeMinds technology to create a lasting brand impression for the Miller Brewing Company."
About Fullhouse Media
Fullhouse Media. Creating wow that works on the web. Merging streaming video, design, fresh content, and emerging technologies to create training, sales, marketing, and corporate communications since 1989. Major clients include Miller Brewing Company, Johnson Controls, Midwest Express Airlines and Players Inc. Fullhouse Media is a privately held corporation based in Milwaukee, Wisconsin. For more information visit www.fullhousemedia.com.
For more information, contact Verity at info@verity.com or at World Wide Web site http://www.verity.com or call 408-541-1500.
Verity and the Verity logo are registered trademarks or trademarks of Verity, Inc.
Deb Hochheiser
NativeMinds Inc.
(415) 778 3274
dhochheiser@nativeminds.com
Vanessa Gaw
A&R Partners
(650) 762 2820
vgaw@arpartners.com
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