Cabela's Turns to Verity to Boost Conversion Rates and Customer Satisfaction
Leading retailer of outdoor and sportsman products plans to improve Web site by adding advanced Verity Portal Infrastructure Software
SUNNYVALE, CA. - 2001-10-03 - Verity, Inc. (Nasdaq: VRTY), a leading provider of infrastructure software that powers enterprise and e-commerce portals as well as e-business applications, today announced that Cabela's, the world's foremost outfitter of hunting, fishing and outdoor gear, will implement Verity® K2 Catalog software on its popular Web site in Fall 2001.
Using Verity K2 Catalog, Cabela's online visitors, accessing one of the top 40 e-commerce sites in the world, will be able to search through more than 96,000 products with greater ease and accuracy. Verity K2 Catalog features include "fuzzy search," which helps customers find merchandise they may misspell during a query, and "intelligent merchandising," which suggests related products and promotes specific merchandise. K2 Catalog also delivers quick and easy access to helpful Cabela's articles on a variety of subjects ranging from hunting to fishing to personal care in extreme conditions.
Although the Cabela's online shopping conversion rate is currently one of the top in the nation, the company expects this to increase due to Verity K2 Catalog's enhancements. Verity's advanced categorization capabilities, for example, will help Cabela's customers browse through product areas online, as easily as flipping through sections of the popular Cabela's print catalog.
"When we founded this company in 1961, we built our business around a core philosophy of customer satisfaction," said Dick Cabela, chairman and co-founder of Cabela's. "The Internet brings a new demand for customer satisfaction that many retailers have yet to satisfy. Using Verity's leading software will put us ahead of the game and allow us to continue and grow our success. Also, Verity's impressive roster of customers and nearly 15 years of experience proved to us that they would be around for many years to come."
"Verity K2 Catalog is an ideal fit for Cabela's award-winning Web site. Its scalability can accommodate a high volume of users who will rely on our search capability to immediately find what they are looking for," said Anthony Bettencourt, president of Verity. "Cabela's has a very strong and knowledgeable customer base, which has become increasingly interested in the Web site, and our goal is to make their online shopping experience more pleasant so they return repeatedly."
About Verity
Headquartered in Sunnyvale, California, Verity is a leading provider of business portal infrastructure software. Verity software gives businesses a multitude of ways to improve access to vital information and perform a range of e-business operations, while enhancing the end-user experience. Verity-powered business portals, which include corporate portals used for sharing information within an enterprise; e-commerce portals for online selling; and market exchange portals for B2B activities, all provide personalized information to employees, partners, customers and suppliers.
Verity products are used by 80 percent of the Fortune 50 and by more than 1,500 corporations in various markets. Customers include Adobe Systems, American Greetings, AT&T, Cisco, CNET, Compaq, Dow Jones, EDGAR Online, Caps Gemini Ernst & Young, FairMarket, Financial Times, Globe and Mail, Home Depot, Lotus, NewsEdge Corporation, SAP, Siemens, Sybase, Time New Media and Timex. In 2001, Delphi Group named Verity as the market leader in the portal infrastructure software.
About Cabela's
Cabela's is the World's Foremost Outfitter of hunting, fishing and outdoor gear through mail order catalogs, retail stores and a Web site. The company publishes and mails more than 75 million catalogs each year to customers in all 50 states and 120 countries. Seven retail stores feature a complete selection of outdoor gear and clothing, as well as educational and informative wildlife displays. Stores are located in Sidney and Kearney, Neb.; Owatonna and East Grand Forks, Minn.; Prairie du Chien, Wis.; Mitchell, S.D.; and Dundee, Mich. A comprehensive online store and Web site located at www.cabelas.com offers outdoor enthusiasts access to a full line of outdoor gear, as well as comprehensive content pages with tips, stories and state-by- state outdoor recreation guides.
This press release contains forward-looking statements relating to Verity and the expected performance of its Verity K2 Catalog software in the Cabela's Web site. Actual results are subject to risks and uncertainties including the risk that integration of the Verity K2 Catalog into the Cabela's Web site will be delayed or not occur, or not perform as anticipated, as a result of unforeseen technical difficulties. Risks relating to Verity and its products are set forth in its Form 10-K and other reports filed with the United States Securities and Exchange Commission.
For more information, contact Verity at info@verity.com or at World Wide Web site http://www.verity.com or call 408-541-1500.
Verity and the Verity logo are registered trademarks or trademarks of Verity, Inc.
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