Sunburst Technology Selects Virage to Publish Video Products to the Web
Sunburst Uses Virage Video Application Platform to Provide On-Demand Preview and Purchase of Video-Based Teaching Materials
SAN MATEO, Calif. - September 24, 2001 - [Nasdaq: VRGE], Virage Inc, a leading provider of enterprise-scale video content management and publishing solutions, today announced that Sunburst Technology is using the Virage Video Application Platform to stream full motion, full-length on-demand previews of Sunburst's products. Sunburst Technology, a Houghton Mifflin company, is the #1 publisher engaged in creating guidance and health video materials, according to a recent independent survey. Previews are published on Sunburst's website and linked to its online store. This new capability provides Sunburst customers with an integrated and easy review and purchase experience, and allows Sunburst to realize cost-savings through efficient repurposing of their existing content.
By employing the Virage video content management and publishing platform to digitize and publish their existing video product, Sunburst is able to leverage its website as a new distribution channel for its product offering. The Virage-enabled video facilitates increased sales by helping customers quickly access and preview the various titles before purchasing. In addition, Virage is helping Sunburst to realize savings by minimizing the need to manually deliver VHS tapes to potential customers as part of Sunburst's 30-day free trial evaluation program.
"The on-demand Sunburst video previews from Virage are a great teacher time-saver," said Conall Ryan, president of Sunburst Technology. "For starters, we will reach more potential customers and increase efficiency through reduced delivery costs of preview tapes. Long-term, our goal is to make our award-winning guidance and health products more valuable in schools while extending their reach into homes."
Virage uses its SmartEncode™ process to encode and index Sunburst's video content, breaking the original video into short clips with descriptive annotations. Using its Video Application Server™, Virage then publishes the resulting preview clips, seamlessly integrating them into the Sunburst website (www.sunburst.com). Existing and new customers are able to quickly search for and preview segments of Sunburst educational titles prior to purchase. A link within the player window to Sunburst's online store allows interested viewers to purchase the full videotape.
Approximately one half of Sunburst products are computer-based programs for grades K-12 that include, among others, early learning, language arts, mathematics and science, and assessment and keyboarding tools. The remaining half represents their video programs for grades K-12 that include character education, bullying/harassment, drug education, sex education and success skills.
"The education and eLearning industries are realizing that the Internet is an efficient and effective medium to deliver rich media information programs to reach existing and new customers," said Paul Lego, chairman and CEO of Virage. "Sunburst is well established in the education industry and the company is harnessing Virage's technology in a new way-- to allow teachers to preview content on a fast-track basis."
About Sunburst Technology Corporation
Sunburst Technology Corporation, a Houghton Mifflin Company, publishes award-winning instructional software and videos for the K-12 school market, as well as original multimedia products and digital adaptations of Houghton Mifflin books for schools and families. Sunburst Technology's Web site is www.sunburst.com
About Houghton Mifflin
Houghton Mifflin, a Vivendi Universal company, is a leading publisher of textbooks, instructional technology, assessments and other educational materials for elementary and secondary schools and colleges. The Company also publishes an extensive line of reference works and fiction and non-fiction for adults and young readers. The Company's Web site can be found at www.hmco.com
About Virage, Inc.
Headquartered in San Mateo, California, Virage is the leading provider of enterprise-scale video content management and publishing solutions. The Virage Video Application Platform transforms video into an effective online medium that is easy to publish, manage and distribute on the Internet or corporate intranets. The Virage platform provides content owners with the complete infrastructure for seamlessly integrating streaming video into business, entertainment and information applications. From ABC News to Yahoo! over 275 customers across a broad range of markets have turned to Virage to help them improve production efficiencies and create new revenue opportunities with video. Contact Virage at http://www.virage.com/ or (650) 573-3210.
Forward Looking Statements
This press release contains "forward looking" statements about the products and services of Virage, as that term is used in Section 21E of the Securities Exchange Act of 1934. Forward looking statements are denoted by such words as "will highlight,"" will showcase,""will deliver" and similar terms and phrases. These types of statements address matters that are subject to risks and uncertainties which could cause actual results to differ materially. In addition, our forward-looking statements should be considered in the context of other risk factors discussed in our filings with the Securities and Exchange Commission, including our Registration Statement on Form S-1, as amended, available online at http://www.sec.gov. All forward looking statements are based on information available to the company on the date hereof, and the company assumes no obligation to update such statements.
Virage and VideoLogger are registered trademarks and the Virage logo, Video Application Server and SmartEncode are trademarks of Virage, Inc. Intel and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.. All other company product and service names referred to herein may be trademarks or service marks of others, and are hereby acknowledged.
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