IBM to Integrate and Resell Virage Products as Part of IBM'S Media Production Suite
Companies to Bring Enhanced Video Functionality to Media Asset Management
SAN MATEO, Calif. - July 10, 2001 - Building on a long history of collaboration between IBM and Virage, Inc. [Nasdaq: VRGE], a leading provider of video management and publishing solutions, Virage announced that the companies have signed a marketing and resale agreement. IBM will integrate and resell Virage technology, combining Virage's leading video ingest and cataloging components with IBM's large enterprise digital Content Manager offering - IBM Media Production Suite.
The combined solution will allow content owners to easily and efficiently manage, archive, and distribute digital video assets. IBM has recognized Virage as a key component to ingesting video into its Media Production Suite, a flexible, browser-based, fully integrated solution that allows companies to manage, archive, reproduce, assemble, and distribute video assets in one comprehensive digital production environment.
IBM has been commissioned to transform over 120,000 hours of analog video archive at world class news organization CNN, as was previously announced, with Virage technology integrated into that digital transformation system. IBM also included integration of Virage technologies into IBM's media asset solution created for Paramount Picture's hit television show ET. IBM assisted ET in transferring its then current, analog tape archive to a fully digitized collection that includes descriptive information about the video footage, enabling easy search and retrieval capabilities-an example of how Virage's video content solutions were successfully employed.
The new, combined product suite will be resold by IBM's Global Digital Content sales force worldwide via joint marketing and sales efforts. IBM will use the award-winning Virage VideoLogger® software and Virage SmartEncode™ process to transform incoming video into a structured database that provides granular access into video content and readies it for strategic applications online. The combined system gives media companies the ability to share, reuse, and re-purpose valuable media assets for increased production efficiencies and revenue generation.
"Rich media is transforming the digital content landscape. IBM's relationship with Virage, which has already been successfully deployed, helps strengthen IBM's commitment to helping enterprises re-purpose their content in digital form," said Dick Anderson, general manager of IBM's Media & Entertainment Industry. "The Virage Video Application Platform is a powerful extension to our Media Production Suite product offering. Together these products provide an end-to-end solution that helps our customers efficiently manage, publish, and distribute on-line video in ways that create compelling and profitable new revenue streams."
"Virage is proud to work with IBM on its worldwide media archive management efforts and recognizes IBM as one of our leading hardware, middleware, integration, and solution partners," said Michael Lock, senior vice president of worldwide sales at Virage. "This solution allows Virage to leverage IBM's world-wide sales and professional services organization into our primary video publishing and archiving markets: Media & Entertainment and Enterprise. By including Virage technology as part of its complete solution for efficiently archiving, managing and publishing digital media, IBM allows content owners to derive maximum value from their video content."
About Virage, Inc.
Headquartered in San Mateo, California, Virage is the leading provider of video content management and publishing solutions. The Virage Internet Video Application Platform transforms video into an effective online medium that is easy to publish, manage and distribute on the Internet or corporate intranets. The Virage platform provides content owners with the complete infrastructure for seamlessly integrating streaming video into business, entertainment and information applications. From ABC to Yahoo!, over 250 customers across a broad range of markets have turned to Virage to help them improve production efficiencies and create new revenue opportunities with video. Contact Virage at http://www.virage.com/ or (650) 573-3210.
About IBM Media Production Suite
Media Production Suite integrates essential hardware and software components, including industry-leading third party applications, into an end-to-end media asset management solution. Media Production Suite includes the ingest, cataloging, managing and archiving of production-quality video objects. The product is flexible, allowing companies to oversee workflow management, integrate production systems, and include the management of related physical tape libraries. Media Production Suite combines an open, standards-based foundation, with a scalable, robust architecture. Media Production Suite is fortified with a finely tuned set of functions and optional features to support production broadcast requirements, including an advanced software video player with VTR style performance, advanced searches, cuts-only EDL generation, sophisticated workflow management, and media handling and fulfillment.
About IBM Content Manager
IBM's Content Manager portfolio is designed to store and manage all types of content including document images, electronic business documents and rich media such as audio and video. It enables rapid integration of this content into core business processes to satisfy the requirements of this market driven by the growth of e-business. IBM Content Manager Media Production Suite includes the ingest, cataloging, managing and archiving of production-quality video objects. The product is flexible, allowing companies to oversee workflow management, integrate production systems, and include the management of related physical tape libraries. Media Production Suite combines an open, standards-based foundation, with a scalable, robust architecture. Media Production Suite is fortified with a finely tuned set of functions and optional features to support production broadcast requirements, including an advanced software video player with VTR style performance, advanced searches, cuts-only EDL generation, sophisticated workflow management, and media handling and fulfillment.
This press release contains "forward looking" statements about the products and services of Virage as that term is used in Section 21E of the Securities Exchange Act of 1934. Forward looking statements are denoted by such words as "will serve", "will be" and similar terms and phrases. These types of statements address matters that are subject to risks and uncertainties, which could cause actual results to differ materially. In addition, our forward-looking statements should be considered in the context of other risk factors discussed in our filings with the Securities and Exchange Commission, including our Registration Statement on Form S-1, as amended, available online at http://www.sec.gov. All forward-looking statements are based on information available to the company on the date hereof, and the company assumes no obligation to update such statements.
Virage and VideoLogger are registered trademarks and the Virage logo, Video Application Server and SmartEncode are trademarks of Virage, Inc. Other company product and service names may be trademarks or service marks of others, and are hereby acknowledged.
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