Discovery.com Uses Virage to Preview Upcoming Discovery Networks Programming
Virage's Dynamic Publishing Tool Automatically Publishes Programming Clips to Discovery.com
SAN MATEO, Calif. - June 11, 2001 - Virage, Inc. [NASDAQ: VRGE], a leading provider of video content management and publishing solutions, today announced that the Virage Video Application Platform will serve as the foundation for the new Discovery Networks Preview area available now on Discovery.com. The Discovery Networks Preview area on Discovery.com utilizes Virage's dynamic publishing tool to automatically publish stored clips of upcoming Discovery Networks programs onto Discovery.com based on their air date, time, and network. Viewers can then enjoy high-speed highlights of special programs and ongoing series slated to air in the coming months on the Discovery Channel, TLC, Animal Planet, Travel Channel, and Discovery Health.
"Discovery is excited about deploying the cutting-edge Virage platform, which makes seamless streaming video publishing onto our site easy and efficient," said David Karp, senior vice president of interactive content. "The new Discovery Networks Preview area offers online samples of high-quality programming across our networks any time of day, and can now be automatically and continuously updated without the need for manual manipulation of clips. An additional feature of the site and the Virage system is the ability for convergence sponsors to leverage their on-air advertising within the online video previews. We are proud of being on the leading edge of turning new technology into new opportunities for our clients."
The streaming video clips highlighted in the Discovery Networks Preview area, and published from the Virage platform, will be stored in a database and automatically changed on the site depending on the present week, day and time as recognized by the publishing tool. The Virage software selects appropriate preview clips then automatically uploads them to Discovery.com where viewers can select specific programs through a main preview menu for each channel then view a clip sorted by the date and time of the show with one mouse click.
"Discovery Network's website demonstrates how the Virage platform can extend both the brand and economic reach of television broadcasting. Our dynamic publishing application significantly reduces production time and costs associated with the republishing of broadcast content into Internet programming," said Carlos Montalvo, Virage's chief marketing officer. "With Virage, site owners do not have to constantly shuffle their time-sensitive video clips from the broadcast department to their website."
About Discovery.com
Discovery.com is a gateway to the world of Discovery Networks - one site with multiple doorways to the best brands in cable, enabling audiences to extend and enhance the network experience on their own terms. Discovery.com is committed to producing the highest quality, family-friendly, real world storytelling and interactives with a mission to fulfill curiosity and inspire exploration. It delivers on its mission with unique, in-depth content packages converged with compelling on-air programs, fan sites dedicated to popular series and personalities, conversations, behind-the-scenes newsletters, interactives and games showcasing the best in broadband content and much more.
About Virage, Inc.
Headquartered in San Mateo, California, Virage is the leading provider of solutions that enable video for strategic online applications. The Virage Video Application Platform transforms video into an effective online medium that is easy to publish, manage and distribute on the Internet or corporate intranets. The Virage platform provides content owners with the complete infrastructure for seamlessly integrating streaming video into business, entertainment and information applications. From ABC to Yahoo! over 250 customers across a broad range of markets have turned to Virage to help them improve production efficiencies and create new revenue opportunities with video. Contact Virage at http://www.virage.com/ or (650) 573-3210.
This press release contains "forward looking" statements about the products and services of Virage as that term is used in Section 21E of the Securities Exchange Act of 1934. Forward looking statements are denoted by such words as "will serve", "will be" and similar terms and phrases. These types of statements address matters that are subject to risks and uncertainties, which could cause actual results to differ materially. In addition, our forward-looking statements should be considered in the context of other risk factors discussed in our filings with the Securities and Exchange Commission, including our Registration Statement on Form S-1, as amended, available online at http://www.sec.gov. All forward-looking statements are based on information available to the company on the date hereof, and the company assumes no obligation to update such statements.
Virage and VideoLogger are registered trademarks and the Virage logo, Video Application Server and SmartEncode are trademarks of Virage, Inc. Other company product and service names may be trademarks or service marks of others, and are hereby acknowledged.
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