Defense Department Activity Automates Customer Service with Virtual Representative from NativeMinds
Defense Logistics Information Service (DLIS) Implements Virtual Rep to Reduce Call Center Inquiries and Provide Superior 24x7 Customer Service for Its Federal Catalog Systems
San Francisco, CA - 2001-04-09 - NativeMinds, Inc., a leading provider of natural language customer service solutions for the Internet, today announced that the Defense Logistics Information Service (DLIS), a field activity of the Defense Logistics Agency (DLA) and logistics information broker to the Defense Department, is using NativeMinds' virtual representative technology to support online customer service and reduce costs. Responsible for managing global supply chains for the military services, DLA emphasizes customer support as a strategic goal. To this end, the agency employs a wide variety of customer outreach initiatives including customer service representatives, full-service call centers and online information support.
Created with NativeMinds flagship product, NeuroServer®, virtual representatives, or vRepsTM, are automated online personalities that emulate the best in human customer service on the Internet at much lower costs than traditional support channels. The DLIS virtual representative will route frequently asked questions from its call center and provide automated, round-the-clock customer service for its logistics products and services.
To provide customers with easier access to information, DLA ensures its World Wide Web based services are user friendly. Customers do not have to be computer experts to use the resources available. Besides making information readily accessible, DLA emphasizes that customers should not have to navigate through numerous Web pages to arrive at desired information. To support these objectives, DLIS, which operates one of the DLA call centers and online help services, is implementing virtual agent technology. This decision was made to further the DLA objective of improved customer service by:
• Providing customers with a human face capable of interacting, thus making the site more human and less intimidating.
• Answering customer questions more quickly and directly.
• Capturing a history of customer needs to improve the Web site itself and the ability of the virtual representative to respond to inquiries. (Without capturing such information, the Customer Support Center is unable to determine whether a 'hit' on the site is the result of casual 'surfing' or a search for vital information.)
• Increasing customer options for seeking information by offering another instrument to customers who don't want to talk to a person but find Web services too technical.
Based at Ft. Belvoir, Va., DLA provides supply support, and technical and logistics services to the military services and to several civilian agencies. The agency is the one source for nearly every consumable item, whether for combat readiness, emergency preparedness or day-to-day operations. As one of the agency's field activities, DLIS provides the electronic catalogs and other reference information on all items of supply in the Defense Department inventory. Its employees also manage business data for private industry and government contracting elements. Military and civilian personnel alike rely on the catalogs to order supplies and material.
The catalogs and reference information provide complete characteristics on the supplies from unit price to environmental attributes. The reference data is so essential to the ordering process that the DLIS call center receives frequent inquiries from customers. Based on a 1999 study, DLIS estimates that about 70 percent of the customer calls received are frequently asked questions about logistics information management products and services. Once implemented, the vRep will answer such questions online via two-way natural language dialog, preempting the need for phone calls or e-mails. The vRep will provide customers with a fast, easy way to get accurate information at any time.
"The enormous amount of information in our catalogs required that we use a solution more robust than a search engine that would frustrate users by giving them a list of links," said Luman Williams of the DLIS On Line Products Branch. "Such technology involves our customers directly by providing answers to our questions about the needs of our customers while allowing us to answer their questions."
To build the vRep, DLIS has licensed NativeMinds' flagship product NeuroServer, and is now building the vRep for itself. NeuroServer comes with a complete authoring, serving and maintenance environment that includes pre-defined content libraries, templates, and wizards to enable companies to create and maintain their own vReps. Three DLIS representatives were trained by NativeMinds to learn best practices for building and maintaining a vRep, and they have also subscribed to NativeMinds' Professional Service Department's mentoring services to support their implementation. The DLIS vRep is scheduled to go live in spring 2001.
"To streamline operations in today's fast-moving, Internet-based economy, organizations such as DLA's DLIS are adopting advanced Web-based, self-service technologies that preemptively answer up to 80 percent of frequently asked customer questions," said Andrew de Vries, NativeMinds vice president of marketing. "vReps not only provide highly customized and immediate answers to customers' product questions to lower support costs, but also increase the likelihood of online sales to boost revenue."
About NativeMinds
NativeMinds is a pioneer in the development of self-service interaction management software to build and maintain automated online customer service and support agents called vReps. Created with NativeMinds' flagship product, NeuroServer®, vReps answer customer questions via two-way, conversational dialog and rules-based display of relevant content from pre-existing information sources including Web site search, CRM knowledge bases, and customer-facing databases. vReps enhance the customer experience and lower support costs by emulating live customer service representatives to deflect inquiries from higher support channels such as phone and email. Leading customers of NativeMinds' vRep solutions include Ford Motor Company, Oracle, Convergys, One 2 One (Deutsche Telekom), Misys and GlaxoSmithKline. NativeMinds is a privately held corporation based in San Francisco. For more information and to talk to a vRep, visit www.nativeminds.com.
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