Major League Baseball Advanced Media Selects Virage to Bring 2001 Baseball Season to the Web
Virage Enables MLBAM to Transform Televised Coverage of Baseball Games into On-Demand Video Programming
NEW YORK, NY and SAN MATEO, Calif.- March 28, 2001 - MLB Advanced Media, L.P.(MLBAM), the interactive media and Internet company of Major League Baseball, today announced that it has selected Virage, Inc. [NASDAQ: VRGE], a leading provider of software products and application services that enable video for the Internet, to develop and distribute programming and video coverage of the 2001 Major League Baseball season on MLB.com. Virage will provide MLBAM with the infrastructure services to create a searchable video database of the entire 2001 season. Starting with the season opener, every pitch of every game will be available on-demand on MLB.com for the rest of the 2001 season.
Using the online database of video and statistics compiled over the course of the season, fans will be able to search selectively for and view particular game, player, or team highlights shortly after each game ends. In this partnership MLBAM will leverage the Virage Video Application Platform, including the SmartEncode™ process and Video Application Server, to transform its television coverage of the 2001 season into interactive online content. Virage will also provide application services and custom web editing tools that allow MLBAM video editors and producers to create streaming video game-highlight packages for same-night coverage on MLB.com. As part of its complete solution, Virage will deploy Major League Baseball's streaming media content via Akamai's high-performance content distribution network.
"It is our goal to make MLB.com the premier destination for baseball fans on the Internet, and our partnership with Virage will enable us to offer the most comprehensive and interactive baseball video content available," said Bob Bowman, president and CEO of Major League Baseball Advanced Media. "True interactivity allows our fans to see specifically what they want, when they want to see it, and that's what our partnership with Virage provides."
"We are excited to provide MLB Advanced Media with the software, services and infrastructure required to help MLB.com deliver the most compelling multimedia web experience," said Paul Lego, chairman and CEO of Virage. "MLB.com's on-demand video coverage of the 2001 season will add important new dimensions, such as interactivity and personalized viewing, to America's pastime. Given the appetite that its fans have for highlights and statistics, baseball is the perfect sport for the Internet. With this project, MLB Advanced Media has taken a leadership role in the use of the Internet for revolutionizing sports coverage."
About MLB Advanced Media
Established in June 2000 when the owners of the 30 baseball Clubs voted to centralize all of Baseball's Internet operations, MLB Advanced Media L.P. (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, e-commerce, fantasy games, radio broadcast of games, pitch-by-pitch enactment of games, and video highlights.
About Virage, Inc.
Headquartered in San Mateo, California, Virage is the leading provider of solutions that enable video for strategic online applications. The Virage Video Application Platform transforms video into an effective online medium that is easy to publish, manage and distribute on the Internet or corporate intranets. The Virage platform provides content owners with the complete infrastructure for seamlessly integrating streaming video into business, entertainment and information applications. From ABC to Yahoo! over 200 customers across a broad range of markets have turned to Virage to help them improve production efficiencies and create new revenue opportunities with video. Contact Virage at http://www.virage.com/ or (650) 573-3210.
This press release contains "forward looking" statements about the products and services of Virage and Major League Baseball Advanced Media, LP, as that term is used in Section 21E of the Securities Exchange Act of 1934. Forward looking statements are denoted by such words as"will provide", "will be", "will leverage", "will deploy", "will add", "will revolutionize" and similar terms and phrases. These types of statements address matters that are subject to risks and uncertainties which could cause actual results to differ materially. In addition, our forward-looking statements should be considered in the context of other risk factors discussed in our filings with the Securities and Exchange Commission, including our Registration Statement on Form S-1, as amended, available online at www.sec.gov. All forward looking statements are based on information available to the company on the date hereof, and the company assumes no obligation to update such statements.
Virage and VideoLogger are registered trademarks and the Virage logo, Internet Video Guide, Virage Application Server and SmartEncode are trademarks of Virage, Inc. Other company product and service names may be trademarks or service marks of others, and are hereby acknowledged.
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