Misys Uses NativeMinds Virtual Representative to Distinguish Launch of Innovative New Financial Services Brand
vRep to Answer Consumers Questions, Help Them Through the Online Sales Process, and Provide Product Information 24/7
San Francisco, CA - 2001-01-30 - NativeMinds, a leading provider software to build online virtual sales and service representatives called vRepsTM, today announced that Misys, one of the world's ten largest software applications providers, has launched a vRep to introduce its new online financial services brand, theformula (www.theformula.com). vReps are automated, online customer service agents that answer customer questions in real-time using natural language text, emulating the best in human customer service interaction.
Created in conjunction with NativeMinds' European solutions partner Axcess.com, the vRep will answer questions about theformula's broad financial services offerings and take customer registrations in preparation for the site's official 2001 launch. At that time, the vRep will be fully conversant about all of the services theformula offers, which will enable consumers to identify, evaluate and purchase personal financial services, such as motor, home, travel, life insurance and investments.
"With the help of NativeMinds' vRep, theformula will set new standards for impartial information provision over the Internet," said Paul Charles, editor-in-chief for theformula. "Because the vRep has the incredible ability to gather information from its conversations, the more people that use it, the more its knowledge base will grow, assisting a larger number of consumers. We are providing our customer base with a way to interact directly with our new brand through a vRep. This will distinguish us from the competition, while helping build brand loyalty and trust with our consumers."
theformula's vRep is the largest built with NativeMinds software to date, consisting of more than 4500 conversation topics, 30,000 possible user questions, and 4.5 million word patterns-question types and synonyms that enable the vRep to understand the multitude of ways customers can pose questions. The size of this tier zero support effort is consistent with Misys' goals of making theformula the premier online financial services Web site for UK consumers.
"As companies strive to create a presence and brand on the Web, they will need to make customers' experiences as close to an in-store, or human, experience as possible," said Walter Tackett, CEO and co-founder of NativeMinds. "Our vRep technology is helping Web sites like theformula.com to do just that-give consumers the information they need in a way that is familiar to people."
"Our vRep development expertise and NativeMinds' vRep software made a great combination for theformula," said Kevin Braithwaite, managing director of Axcess.com. "This vRep has created a leading-edge solution for the financial services industry that provides consumers with a human-like resource to quickly get the information they are looking for."
About Misys
Misys is the UK's largest independent applications software products group and one of the world's 10 largest independent companies operating in this sector. Its principal activities are the development and licensing of application software products to customers in well-defined vertical markets within the Financial Services and Healthcare sectors, together with transaction processing, professional services and e-commerce activities. Misys employs 6,000 professionals around the world, including those in its Screentrade and m-link operations. theformula is supplied by Misys Interactive Trading (PFS) Ltd which is regulated by the Personal Investment Authority for investment business. For more information, visit www.misys.co.uk.
About Axcess.com
Axcess is the European representative of NativeMinds Inc. The company combines vRep technology with an experienced services organization and third-party integration partners to offer its customers targeted applications to meet the challenges of online customer service and marketing. For more information, visit www.axcess.com.
About NativeMinds
NativeMinds is a pioneer in the development of self-service interaction management software that builds and maintains automated online customer service and support agents called vReps. Created with NativeMinds' flagship product NeuroServer®, vReps answer customer questions via two-way, conversational dialog and rules-based display of relevant content from pre-existing information sources including Website search, CRM knowlegbases, and customer-facing databases. vReps enhance the customer experience and lower support costs by emulating live customer service representatives to deflect inquiries from higher support channels such as phone and email. Leading customers of NativeMinds' vRep solutions include Ford Motor Company, Oracle, Convergys, One 2 One (Deutsche Telekom), Misys and GlaxoSmithKline. NativeMinds is a privately held corporation based in San Francisco. For more information and to talk to a vRep, visit www.nativeminds.com.
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