ITALY'S LARGEST TELEVISION BROADCASTER MEDIASET TO REVOLUTIONIZE ITS NEWSROOM WITH VIRAGE SOFTWARE
Mediaset Will Use Virage VideoLogger and AudioLogger to Bring Video to Journalists' Desktops in Four Simple Steps
SAN MATEO, Calif - Jan. 24, 2001 - Virage, Inc. [Nasdaq: VRGE], a leading provider of software and services that enable video for strategic online applications, today announced that Mediaset S.p.A., Italy's largest commercial television operator, will be building one of the most advanced digital newsrooms in Europe, using the latest Virage technology.
The broadcaster will utilize the Virage SmartEncode™ process, based on the VideoLogger® and AudioLogger™ software, as the critical starting point for its new all digital news automation and archiving system. Mediaset's newly devised digital newsroom will use Virage's video products as the front end of an Informix Media360 content management system, helping to revolutionize the production workflow.
"Virage technology enables our team at Mediaset to deploy one of the world's most advanced news and archive systems." said Manlio Cruciatti, Chief Technology Officer for Mediaset. "The speed and ease of access to both incoming and archived video footage will enable our journalists to produce programs far more creatively and efficiently. The Virage-enabled system allows us to dramatically improve the way we produce and deliver our television content."
Mark Rattley, General Manager for Virage Europe, added: "We are proud that Mediaset has chosen Virage as its preferred provider of mission-critical video indexing and cataloging components. Mediaset's system fundamentally changes the way news is produced, deployed and distributed by broadcasters. VideoLogger and the Virage SmartEncode process also give Mediaset an advantage over competitors by converting broadcast content into searchable and interactive video that can be easily deployed on the Web."
The process can be outlined in four simple stages of activity:
First, all news content will be automatically and continuously SmartEncoded by Virage's award winning VideoLogger software as stage one of the process
Stage two, the resulting data - keyframes, speech transcriptions, etc. - will be placed in a central database, along with MPEG4 video, available to all Mediaset journalists via their desktop computers
Then, stage three, journalists will be able to search the index generated by Virage's VideoLogger through a normal web browser, enabling them to instantly access and watch selected video clips using Microsoft's Windows Media Player
Stage four, once the right clips are found and assembled, they can then be edited and broadcast at a higher resolution using Sony Video Servers
About Virage
Headquartered in San Mateo, California, Virage is the leading provider of solutions that enable video for strategic online applications. The Virage Video Application Platform transforms video into an effective online medium that is easy to publish, manage and distribute on the Internet or corporate intranets. The Virage platform provides content owners with the complete infrastructure for seamlessly integrating streaming video into business, entertainment and information applications. From ABC to Yahoo! over 200 customers across a broad range of market have turned to Virage to help them improve production efficiencies and create new revenue opportunities with video. Contact Virage at http://www.virage.com/.
About Mediaset
In Italy, Europe's third largest TV market, Mediaset operates the country's three largest commercial free TV stations, Canale 5, Italia 1 and Rete 4, as well as being active in the sectors of rights trading and the marketing of advertising slots. Contact Mediaset at http://www.mediaset.it.
This press release contains "forward looking" statements about the products and services of Virage and Mediaset, as that term is used in Section 21E of the Securities Exchange Act of 1934. Forward looking statements are denoted by such words as "will use", "will utilize", "will be", " will enable " and similar terms and phrases. These types of statements address matters that are subject to risks and uncertainties which could cause actual results to differ materially. In addition, our forward-looking statements should be considered in the context of other risk factors discussed in our filings with the Securities and Exchange Commission, including our Registration Statement on Form S-1, as amended, available online at www.sec.gov. All forward looking statements are based on information available to the company on the date hereof, and the company assumes no obligation to update such statements.
Virage and VideoLogger are registered trademarks and the Virage logo and SmartEncode are trademarks of Virage, Inc. Other company product and service names may be trademarks or service marks of others, and are hereby acknowledged.
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