Complete System for Flexible, Secure and Controlled Distribution of Video on the Internet
STREAMING MEDIA WEST 2000, SAN JOSE, Calif - December 12, 2000 - Virage, Inc. [NASDAQ: VRGE], a leading provider of software products and application services that enable video for the Internet, today announced the release of Syndication Manager™ 2.0, the company's newest version of their video syndication application for the Web. Syndication Manger 2.0 allows companies to share video assets with authorized partners and now gives them complete control over content in a way that is specifically packaged to fit the needs of each partner while providing secure, efficient, bandwidth-friendly distribution.
Built on Virage's versatile Video Application Platform, the Virage Syndication Manager allows a content owner to classify content into packages and then assign them to any number of distribution affiliates. The content is selected by the owner and delivered automatically in any number of formats and bitrates to their associates, acting as an end-to-end solution for any company's online video content syndication needs. Through the use of the Virage Video Application Server™, content is also easily and quickly incorporated into a company's website in a way that maintains its design and integrates with its existing applications.
Syndication Manager 2.0 now offers the ability to create precise video packages by individual clip or categories of clips in a way that is specifically selected by the content owner and designed to target a particular viewing audience. Owners can now decide what clip would be most effective for each affiliate, catering content packages to the viewer interest within distinct markets. In addition, reports generated specifically for each affiliate will give content owners the ability to track how many times each package is requested across the Web. The newest version also maintains control over content rights by imposing strict access rules for each clip package. Content can be restricted to specific websites and users. Owners can also place a limit on the number of plays allowed for each clip with a designated timeframe that the content is available. Upon playback, an authentication will guard against link stealing to protect the content owner's brand name. The new features make syndicating web video highly flexible, more secure and easier to control for both content owners and affiliates.
Over the past year, Virage has led the way in the development of web video syndication technology and has been utilized by a growing number of companies interested in maximizing the benefits from syndicating their video assets.
"The Virage Syndication Manager is a highly valuable and strategic application for delivering video via the Internet," said Karl Slatoff, vice president, New Media, BMG Entertainment. "It enables BMG to bring highly compelling content to a vast number of music fans in an innovative and efficient way. The flexibility, security and control provided by the Virage Syndication Manager 2.0 gives us the capability to deliver a superior content service to a worldwide syndication network of media and entertainment websites."
Having provided the foundation for one of the largest syndicated video efforts on the Web today, the C-SPAN Campaign 2000 Video Search Engine, Virage is recognized for their sophisticated capabilities that make them an essential component for companies looking to provide an adaptable format for syndicating web video.
"Syndication Manager 2.0 offers even greater flexibility and security to our media & entertainment customers looking to license their video content on the Web" said Dave Girouard, senior vice president of Products, Services, & Strategy at Virage. "Syndication Manager illustrates Virage's commitment to empowering the business models of our customers."
Syndication Manager 2.0 Upgraded Features
The new Syndication Manager 2.0 brings greater flexibility to deal structuring with added controls to protect access to content. New features will allow content owners to:
Create specific video clip packages by individual clip or categories of clips
Assign specific content packages to different affiliates
Set rules for each package and determine how content can be accessed. These include:
Restricting content to specific websites
Restricting content to specific users
Restricting the days that content can be used
Setting specific number of plays
Protect link stealing and watermark content to protect owner brand
Track content usage and traffic per affiliate
Syndication Manager 2.0 Upgraded Features
Headquartered in San Mateo, California, Virage is the leading provider of solutions that enable video for strategic online applications. The Virage Video Application Platform transforms video into an effective online medium that is easy to publish, manage and distribute on the Internet or corporate intranets. The Virage platform provides content owners with the complete infrastructure for seamlessly integrating streaming video into business, entertainment and information applications. From ABC to Yahoo! over 180 customers across a broad range of markets have turned to Virage to help them improve production efficiencies and create new revenue opportunities with video. Contact Virage at http://www.virage.com/ or (650) 573-3210.
This press release contains "forward looking" statements about the products and services of Virage, as that term is used in Section 21E of the Securities Exchange Act of 1934. Forward looking statements are denoted by such words as "will give,""will allow" and similar terms and phrases. These types of statements address matters that are subject to risks and uncertainties which could cause actual results to differ materially. In addition, our forward-looking statements should be considered in the context of other risk factors discussed in our filings with the Securities and Exchange Commission, including our Registration Statement on Form S-1, as amended, available online at www.sec.gov. All forward looking statements are based on information available to the company on the date hereof, and the company assumes no obligation to update such statements.
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