Autonomy Announces Commerce Application Builder™
Commerce Application Builder Provides a Fully Automated e-Commerce Content Infrastructure
SAN FRANCISCO, CA (December 4, 2000) - Autonomy Corporation plc (NASDAQ: AUTN; EASDAQ: AUTN; LSE: AU.), a global leader in infrastructure software for the Web and the enterprise, today announced its new Commerce Application Builder™. Autonomy Commerce Application Builder provides a flexible, scalable and fully automated infrastructure for managing and personalizing e-commerce content to enable more and higher quality transactions. Built to be integrated with leading E-Commerce transaction systems, Autonomy's Commerce Application Builder automatically aggregates, organizes, links and personalizes commercial content regardless of its format (XML, HTML), language or storage (RDBMS, Content management systems).
According to Steve Garone, program vice president of application development and deployment, International Data Corporation, the total value of electronic transactions will reach $800 billion by the year 2003. "Deploying a content-rich Web site with product descriptions and personalized experiences is a challenge because most of the content is in unstructured information, which IT systems generally do not understand," said Garone. "Companies must select technologies that are scaleable and can automate the process of managing all of this unstructured information to provide the best user experience possible."
Commerce Application Builder is built on Autonomy's proprietary infrastructure technology, which analyzes human-friendly information, identifies its main ideas and then automates critical operations on it. Because of this unique ability, Commerce Application Builder enables sites to manage, rapidly update and maintain highly personalized content rich exchanges, e-marketplaces, and Web stores, all at lower costs. Easily integrated with many transaction systems including Cybercash, and Intershop, Commerce Application Builder also supports extended functionality to enable mobile commerce through WAP and i-Mode wireless standards as well as speech, digital TV and auctions in future releases.
Autonomy CEO Mike Lynch noted that Commerce Application Builder enables vendors to reduce their site content management and processing costs and increase their average order size by providing users with an easy-to-navigate and highly personalized shopping experience. "Because Commerce Application Builder features Autonomy's infrastructure technology, it completely automates the back-end system for aggregating and updating site content," said Lynch. "Our technology makes it easy for e-vendors to accommodate seasonal product offerings, create diverse commerce portfolios over a broad range of products and brands and penetrate new markets. In addition, because our technology is language independent, Commerce Application Builder makes it easy to truly target the global community."
Commerce Application Builder includes advanced personalization features. It provides automatic user profiling, which can be utilized for automatic targeted advertising and promotions and for user defined personal shopping assistants. These assistants keep customers advised about products or services of interest. For example, Commerce Application Builder offers an alert feature that notifies users when a particular item goes on sale.
Autonomy Commerce Application Builder technology is available for immediate integration with Intershop's enfinity site transaction systems and is already deployed to power e-commerce sites by yaTack and Torget. Intershop, one of the world's leading providers of electronic commerce applications and software solutions, has integrated Autonomy's technology to recommend a range of products or alternatives when those items are not available based on the automatic profiling of users' preferences. "To create a compelling shopping experience and rapid return on investment, sophisticated e-commerce solutions must include powerful personalization," said Laura Mylls, vice president of product marketing at Intershop. "Autonomy's technology complements Intershop enfinity's Sell Anywhere capabilities and will help businesses serve customers better by delivering personalized content and adjusting their offering to customer preferences."
yaTack, Scandinavia's most advanced online consumer shopping service, includes auction and multi-category products. Autonomy's technology enables yaTack to automatically organize information from more than 25,000 products and personalize the delivery of that information to each yaTack customer without costly manual intervention. Autonomy's technology powers yaTack's 'shopping assistant' that is used to deliver personalized information about goods, services and promotions to users while they shop. "Autonomy's technology allows our site to deliver a personalized online shopping experience, by guiding users through the buying process based on an automatically derived understanding of their interests," said Jon Dammann, marketing director, yaTack ASA. "This has helped us increase the number of transactions on our site without incurring additional costs."
Torget, Sweden's most popular Web site with more than 700 online shops, 6 million products and 50,000 site visitors per day, uses Autonomy's technology to make it easy for visitors to locate the product and services they need. With Autonomy's technology, visitors can use natural language to describe the item they want. Via Autonomy-powered TorgetSeek, visitors receive answers from several suppliers in a fast and simple manner. TorgetSeek learns what the user is interested in and adjusts the search results accordingly. The more it is used the better and more refined it gets. This saves visitors from having to click through multiple Web pages, keeping them on the site longer. "Autonomy's technology allows Torget to deliver a more personalized online shopping experience, by guiding our users through the buying process based on an automatically derived understanding of their interests," said Ann JÖnsson LindstrÖm, CEO at Posten.
Autonomy can plug-in CyberSource as the transaction back-end for Commerce Application Builder for environments that have not standardized on another transaction system. CyberSource has unrivalled experience and functionality for providing real-time payment processing, fraud protection and digital product delivery. CyberSource provides secure credit card authorization, delivery address verification and Internet fraud screen enhanced by VISA. In addition, Autonomy Commerce Builder can also fully integrate with RDBMs and a variety of content management systems for custom built E-Commerce systems.
Commerce Application Builder™ is available for Microsoft Windows NT, Windows 2000, LINUX, Sun Solaris and most versions of UNIX. It can leverage existing infrastructure and be integrated with any ODBC and ODMA systems.
About Autonomy Corporation plc
Autonomy's infrastructure technology enables computers to form an understanding of a piece of text, Web pages, e-mails, voice, documents and people. Because of this unique ability, Autonomy's technology automates business operations on unstructured information, such as categorizing, linking, personalizing and delivering operations, which, to date, have been completely manual. Autonomy's technology powers any application dependant upon unstructured information including e-commerce, customer relationship management, knowledge management, enterprise information portals and online publishing.
Among Autonomy's 390-plus customers are Alcatel, Associated Press, BBC, British Aerospace, Clorox, Reed Elsevier, News Corp., Lucent Technologies, Merrill Lynch, SF Gate, Reuters, Semi-tech, The Royal Mail, TF1, Unilever and the United States Department of Defense. In addition, many of the world's leading software companies license Autonomy's technology to add intelligence to their own products, in areas as diverse as online publishing, knowledge management, email routing and document management. These include Vignette, Sybase, Corechange, Brio, Delano, Epiphany, Filenet, Hyperwave, Insight, Intranet Solutions, Intraspect, KnowledgeTrack, Nexor, Novient and OpenMarket.
Autonomy was founded in 1996 and has offices in Boston, Chicago, Dallas, San Francisco, New York and Washington, D.C. in the United States, as well as offices through Europe, including Amsterdam, Brussels, Cambridge, Frankfurt, Milan, Paris, Oslo, and Sydney. In July 1998, the company went public on the EASDAQ exchange (EASDAQ:AUTN). Autonomy floated on The Nasdaq National Market (NASDAQ: AUTN) in May 2000, and on the London Stock Exchange (LSE: AU.) in November 2000.
Note:
With the exception of historical information, the matters set forth in this news release are forward-looking statements that involve risks and uncertainties. A number of important factors could cause actual results to differ materially from those in the forward-looking statements. These factors include, among others, technology risks, including dependence on core technology; fluctuations in quarterly results; dependence on new product development; rapid technological and market change; reliance on sales by others; management of growth; dependence on key personnel; rapid expansion; growth of the Internet; financial risk management; and future growth subject to risks. These factors and other factors which could cause actual results to differ materially are also discussed in the company's filings with the United States Securities and Exchange Commission, including Autonomy's Registration Statements on Form F-1.
Kathleen Gratehouse
Schwartz Communications, Inc.
415/512-0770
kgratehouse@schwartz-pr.com
Kris Marubio
Autonomy Corporation plc
415/243-9955
krism@us.autonomy.com
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