Sony to Integrate Virage Products into Its Broadcast System Solutions
Leading Broadcast System Provider Joins Virage Developer Program
IBC 2000 CONFERENCE, AMSTERDAM - September 9, 2000 - Virage, Inc. [NASDAQ: VRGE], a leading provider of software products and application services that enable video for the Internet, today announced that Sony Broadcast and Professional Company will integrate Virage products into Sony's solution offerings. As part of its overall Asset Management strategy, Sony is relying on Virage to supply key components of its high-resolution video framework specifically for the broadcast market.
As one of the most advanced video production facilities in the United States, MS Studios manages an archive of over one million digital assets with 50,000 to 80,000 new items added every month. With everything from infomercials to keynote speeches on file, MS Studios serves both as a state-of-the-art production facility as well as a strategic corporate resource and repository. Serving Microsoft's internal media needs ranging from strategic research to training, legal archiving and production, MS Studios personnel will count on Virage metadata to quickly find the video content they need, thereby unlocking a valuable corporate resource.
Sony, one of the world's most respected broadcast system providers, joins a host of premier development partners, including leading asset management vendors and world-class system integrators, that leverage the Virage VideoLogger™ and its associated development tools and platform features to enable intelligent handling of video content. A listing of Virage development partners can be found at http://www.virage.com/partners/
"This collaboration between two leaders in their respective fields promises to break new ground in the area of all-digital television production," said Kevin Ivey, vice president of research and development at CNN, Inc. "Virage's cutting-edge software platform is the right match for Sony's breadth of solutions and integration experience. Beside the strong working relationship we've enjoyed with both companies, this agreement should greatly extend the reach of Virage-enabled video into all parts of the television broadcast process, facilitating the management and repurposing of video content."
"The integration of Virage technology into our overall solution is a key strategic initiative for us," said Bradley Kerth, Engineering Project Manager at Sony. "Virage software products have become critical elements in the workflow for video management and we are excited to provide a complete system that includes them."
"Sony's efforts to produce a media framework for high resolution video indexing, storage, and management are an excellent fit with the Virage open architecture," said Carlos Montalvo, vice president of marketing at Virage. "The integration of the Virage platform and associated products, like VideoLogger, into its system allows Sony to intelligently handle high-value content for their customers."
In order to facilitate the integration of the two companies' technologies, Sony has recently joined the rapidly growing Virage Developer Program.
"Since time-to- market is a critical factor in the rapidly moving video management area, we are relying on Virage and its popular Developer Program to create a complete solution.," continued Kerth, "We found the Virage SDK and the associated support program to be a complete set of tools that allowed our engineering staff to rapidly integrate Sony and Virage software components."
About Virage
Headquartered in San Mateo, CA, Virage is a leading provider of software products and application services that enable owners of video content to publish, manage and distribute their video assets over the Internet or corporate intranets. Virage application services provide content owners with the complete infrastructure for seamlessly integrating Internet-compliant video into their web sites. Virage VideoLogger® and Video Application Server™ software set the standard for real-time indexing, publishing and distribution of video across the Internet and corporate intranets. From ABCNews to Yahoo!, Virage has over 150 customers worldwide in a range of markets including media and entertainment, large enterprise, education, government and Internet destinations. Contact Virage at http://www.virage.com/ or (650) 573-3210.
This press release contains "forward looking" statements about the products and services of Virage and Sony, as that term is used in Section 21E of the Securities Exchange Act of 1934. Phrases such as "will integrate" denote forward-looking statements. These types of statements address matters that are subject to risks and uncertainties which could cause actual results to differ materially. In addition, our forward-looking statements should be considered in the context of other risk factors discussed in our filings with the Securities and Exchange Commission, including our Registration Statement on Form S-1, as amended, available for viewing on our web site. (To access this, please click on "Investor Relations,""SEC Filings").
Virage, VideoLogger and the Virage logo are registered trademarks and, Internet Video Guide, Virage Application Server and SmartEncode are trademarks of Virage, Inc. Other company product and service names may be trademarks or service marks of others, and are hereby acknowledged.
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