Cardiff's AudienceOne Personalisation Server Enables Canon Europa to Deliver Online Customer Solutions Guide
Point & click Web interface creates personalised guides to its software in seconds; saving printing and distribution costs
Brentford, Middlesex - 2000-09-07 - Canon Europa has implemented Cardiff Software's AudienceOne Personalisation Server enabling the company to automatically deliver personalised customer solutions guides on its software to customers worldwide over the Internet.
Producing personalised versions of the customer solutions guide in PDF format will have an immediate and obvious bottom line impact due to the cost effectiveness of the integrated web, email and print-on demand delivery.
Previously, Canon printed a 36-page document, which was costly to print and distribute. Considering a typical trade show alone would require over 4,000 copies in two different languages, the cost to Canon was considerable. With the online system, users select the products that they are interested in and immediately receive a high-quality PDF catalogue personalized for them in their native language. In addition, the customer relationship management (CRM) opportunities afforded by the AudienceOne implementation will deliver powerful results including a reduction in customer service requests by almost half.
Chris Tickler, project manager, Canon Europa comments: "Cardiff AudienceOne was a key enabler in our development of an online customer solutions guide. It was the only solution available on the market that could provide us with the ability to produce customised documents quickly and cost effectively. We expect full ROI within a matter of months as a result of the dramatic reduction to our overheads and plan to use it for other product group guides in the future."
The system personalises on two levels: creating documents that contain specific pages of product information that are requested by the user and adding variable text and graphics to existing documents. AudienceOne collects requested content from a large library of documents, delivering a new single document, complete with page numbers and a table of contents.
Tim Dubes, Cardiff's Vice President of European Marketing, says: "Canon's multi-lingual AudienceOne application demonstrates the potential of the web to enable individualised and targeted marketing initiatives. Personalisation servers allow organizations to link directly with customers and prospects, providing information in a compelling, timely manner."
With the Canon's AudienceOne application, a prospect uses their standard Internet browser to visit the Canon web server and uses an online HTML form to provide their information and select the solutions that they would like included in their guide. The AudienceOne server creates the document by combining several PDF templates with the prospect's data to publish a single document with a dynamic table of contents. The prospect can then view the catalogue online, print it, or even email it to others as an attachment. Canon's customer solution guide can be accessed at www.canon-europa.com/solutions.
Pricing & Availability
The Cardiff AudienceOne Personalisation Server is available immediately, starting at £19,000 per server. It includes the AudienceOne Publisher, which converts existing documents created in Word, Quark®, Adobe® InDesign™ or other publishing products into online personalised content. The system works on standard Web server systems and can be integrated with eCRM and Sales Force Automation products, including those from Siebel, Oracle, GoldMine and ACT!. Please visit www.Cardiff.com/A1 or call (0) 20 8326 1100 for more details.
About Cardiff Software Inc.
Put Information to Work - Cardiff Software (www.cardiff.com) is a leading provider of document and form-driven business process automation solutions for Global 2000 organizations. The Cardiff family of integrated software products empowers organizations to automate existing business processes using technology to capture, process and respond to strategic business information, thereby improving employee productivity, customer service and profitability. In business since 1991, Cardiff has a global distribution network reaching every continent and more than 20,000 customers worldwide spanning every industry.
For more information, contact Verity at info@verity.com or at World Wide Web site http://www.verity.com or call 408-541-1500.
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