K2 Design and NativeMinds Partner to Deploy Next Generation Personalized Internet Experience -- "Virtual Representatives"
eCRM Breakthrough Delivers Automated, Natural-Language Online Sales and Support, Reducing Operator-based Support Costs While Maintaining Personalized Feel and High-Touch Quality for Consumers
San Francisco, CA - 2000-07-24 - K2 Design, Inc. (NASDAQ: KTWO, KTWOW), an Internet business strategy company, and NativeMinds, Inc., the leading provider of automated, natural-language service representatives for the Internet, today announced a partnership to jointly develop and market NativeMinds' Virtual Representatives, or vRepsTM. This technology represents the next generation of personalized Internet experience, because it interacts with customers in a conversational way, interpreting questions and responding in natural language phrases that deliver the quality of service experience that until now could only be offered with expensive, phone based customer service centers.
vReps are a breakthrough in eCustomer Relationship Management (eCRM), because they create the opportunity to slash millions from support costs while maintaining the high quality of customer service experience consumers demand.
"At K2, we see that vReps directly address a critical problem facing corporate America - how to maintain a 'high touch' feel to the service experience using automated online support," says Lynn Fantom, president and CEO of K2 Design. "Until now, the online service experience could not compete with operator based support, but interacting with a vRep has the feel of a live conversation. Companies with hundreds of pages of phone scripts are ideally positioned to turn those four dollar customer service calls into online sessions that cost pennies, saving millions in service costs while still maintaining the quality of service experience."
vReps are automated online personalities that effectively engage and support customers on the Internet, with fast, accurate answers to sales and support questions at costs much lower than traditional support channels, such as phone or email. Companies currently using NativeMinds vRep technology include Oracle, Procter & Gamble, Convergys, GlaxoSmithKline, and Deutsche Telekom subsidiary One 2 One.
K2 will incorporate software and services from NativeMinds to build sophisticated vReps into online, automated customer solutions that significantly lower costs of sales and service support, maintain high levels of customer satisfaction, and deliver a measurable ROI. As part of the integration of customer solutions, K2 and NativeMinds will collaborate on training and support, as well as participate in joint marketing activities.
"NativeMinds seeks partners who are the best in their business," said NativeMinds CEO Walter Tackett. "We look forward to integrating solutions that combine K2's expertise in Web-based strategies and initiatives with our expertise in vRep solutions for eCRM and online support."
About K2 Design
K2 Design, an Internet business strategy company, provides end-to-end consulting and development services including analysis, planning, systems design, creative, and implementation. Ranked by Deloitte & Touche among the fastest growing technology companies in the U.S. in 1999, K2 constructs user-centric digital channels that map to enterprise-wide processes and goals. K2's process-driven approach utilizes the strategic, conceptual, technical and marketing experience it has developed since 1993 to help multi-divisional and global companies maximize their Internet opportunities. Clients include Hewlett-Packard, Philips Lighting, Puerto Rico Convention Bureau and Standard & Poor's. For more information please visit our web site: www.k2design.com.
About NativeMinds
Incorporated in 1999, NativeMinds (formerly Neuromedia) is the leading provider of software and services to create automated natural-language customer service and sales representatives - vReps - for eCRM. Leading customers of NativeMinds' vRep solutions include Axcess.com, Oracle, Convergys, One 2 One, Procter & Gamble, reflect.com, GlaxoSmithKline and Track Data. NativeMinds is a privately held corporation based in San Francisco, CA. For more information, visit www.nativeminds.com.
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