Healthology Adopts Virage to Syndicate Health Video on the Internet
Healthology Uses Virage's Internet Video Services and Infrastructure to Give Consumers On-Demand Access to Top Medical Experts
STREAMING MEDIA EAST CONFERENCE, NEW YORK—June 12, 2000 —Virage, Inc., a leading provider of products and application services that enable video for the Internet, today announced that Healthology, Inc., a leading online health media company, is using Virage application services to syndicate award-winning health and medical video content across Healthology's network of online distribution partners. The Virage platform will allow Healthology to distribute the video content created by its extensive faculty of practicing health professionals to the millions of individuals now going online for health information. As part of the agreement, Virage will build an XML data feed (directory) that provides Healthology with a flexible solution to the real-time distribution of data rich media content to syndicated partners. Healthology will also take advantage of the Virage Internet Video Guide™, currently in use as part of RealNetworks' RealPlayer, RealJukebox and Real.com Guide, to drive traffic to the video content.
"The Virage platform allows us to significantly extend the value of the hundreds of hours of health video content we have produced," said Steven Haimowitz, MD, president and CEO of Healthology. "Not only does Virage enable us to enhance the usability of our streaming video library, their syndication engine enables us to very easily distribute on-demand content across the Web in a way that opens up new marketing opportunities as well as provide our nationwide network of physicians with additional exposure throughout the Internet."
"Healthology is providing the valuable service of linking those with medical expertise to those in need of it," said Carlos Montalvo, vice president of marketing at Virage. "We are proud to supply the video syndication engine behind their ground-breaking streaming video efforts."
About Healthology
Healthology.com is a privately held New York-based online health media company. By utilizing its extensive network of health professionals, Healthology develops high quality, online health content on a variety of health and medical topics. Healthology is a leading producer of streaming audio and video webcast programming that is broadcast live and on-demand and provides consumers with direct access to top medical experts. Healthology distributes its original content through its own web site and the sites of distribution partners by co-branding, re-branding and licensing arrangements. Contact Healthology at http://healthology.com, info@healthology.com or (212) 431-5100.
About Virage
Virage is a leading provider of products and application services that enable owners of video content to publish, manage and distribute their video assets over the Internet or corporate intranets. Virage Interactive™ services provide content owners with the infrastructure for integrating Internet-compliant video into their web sites. Virage's VideoLogger™ and AudioLogger™ software enable real-time indexing and distribution of video across the Internet or corporate intranets. Virage customers include ABC, AltaVista, Associated Press, BBC, Boeing, CBS, CNET, CNN, Compaq, C-SPAN, DaimlerChrysler, FBI, FOX Sports, General Electric, General Motors, Harvard Business School, iVillage.com, Lifetime Entertainment, Lockheed Martin, MGM, Morgan Stanley, NASA, NBCi/SNAP.com, New York Times, NYSE, NTT, ON24, Paramount, PBS, RealNetworks, Reuters, Swiss Radio-TV, Telecinco, Yahoo! and Young & Rubicam. Headquartered in San Mateo, CA, Virage was incorporated in 1995 to provide organizations with advanced methods for searching, locating and using video content. Contact Virage at http://www.virage.com/ or (650) 573-3210.
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