New Version Adds Dynamic Web Video Publishing Support
STREAMING MEDIA EAST CONFERENCE, NEW YORK—June 12, 2000 —Virage, Inc., a leading provider of products and application services that enable video for the Internet, today announced the launch of the Virage Video Application Server™ 2.0, a ground-breaking platform that transforms the way streaming video is managed, published and experienced. The Video Application Server gives content owners a complete solution for creating and maintaining dynamic, video-rich web sites. It provides a robust foundation for advanced web applications using video such as advertising, commerce, rights management, personalization and syndication, thereby maximizing the value and financial return on video assets.
The Video Application Server gives content owners complete control over the video content and its presentation. Using a simple Web-based interface, content administrators can publish new video to the Web site, annotate clips, and incorporate related content. Web designers, using a powerful, but easy-to-use template system, have unlimited options for presenting video, seamlessly integrating it with other content on the site. Designers can provide on-demand, searchable access to video collections and tailor the look and feel of results pages to incorporate a site's unique branding. The video can also be automatically and dynamically published to web pages, or easily republished onto multiple sites.
By leveraging the Virage SmartEncode™ process, the Video Application Server enables a wealth of applications for streaming video. The SmartEncode process manages the simultaneous encoding of multiple formats and bit rates of the original content while indexing it with Virage's award-winning VideoLogger™. Video Application Server uses the resulting rich video index to provide both publishers and audiences with fine-grained control over their video content.
The open platform of the Video Application Server allows content owners to implement revenue-generating models such as pay-per-view, subscription, and syndication, that make streaming video an economically viable medium. In addition, the platform enhances the viewing experience by enabling familiar Internet paradigms such as user profiling and personalization. The Video Application Server's extensible template language and XML server interfaces empower Web site developers to apply these proven Internet applications to video content.
"By streamlining the process of integrating video into any web site, the Virage Video Application Server fills a role not served by basic encoders and video servers or even media asset management systems," said Mitchell Linden, Vice President of Strategy for Digital Media and Broadband Solutions at iXL. "For organizations wishing to publish and distribute significant amounts of video via the Internet or intranet, Virage's software platform provides an excellent turn-key solution. We look forward to using the Virage software to tackle our clients' challenging Internet video projects."
"Following an evolution similar to textual information on the Internet, video on the leading web sites is quickly migrating from manually-posted static files to dynamically published streaming media that takes full advantage of the medium," said Paul Lego, chairman and CEO of Virage. "By providing an easy-to-use and scalable way to publish Internet video, the Virage Video Application Server gives enterprises, content owners and web developers unprecedented control over video content on the Web."
The Application Server is a packaged and fully supported version of the software that underlies leading Internet video sites hosted by Virage Interactive™ Application Services. It is designed for high performance and can scale to enterprise- and Internet-wide deployments.
Virage Video Application Server 2.0 Features
Dynamic web content
High-performance video search engine
Video playback from precise point of interest
E-mail links to send pointers to video clips
HTML templates and extensible Virage Template Language
Sample templates that provide out-of-the-box search and edit web applications supporting Real and Windows Media players
Account Manager that allows the republishing content using multiple template presentations
Command-line utilities to automate server admin tasks
Index Manager to manage multiple video collections
Clip Editor to edit, delete and annotate clips using web interface
Documented XML data exchange interface
"The Video Application Server is a paradigmatic example of good software design and execution," said Mark Gallay, vice president of professional services, ScreamingMedia, Inc. "Virage has clearly learned, from its previous generation of search products and through its experience running Virage Interactive services, how to architect a product that delivers the right amount of power and scalability. The server is simple to get started with, while remaining flexible for developers whose clients require more complex customization and integration. I am eagerly anticipating its release and know that it is going to be an invaluable tool for both my enterprise and broadband portal customers."
About Virage
Virage is a leading provider of software products and application services that enable owners of video content to publish, manage, and distribute their video assets over the Internet or corporate intranets. Virage Interactive™ services provide content owners with the infrastructure for integrating Internet-compliant video into their web sites. Virage VideoLogger™ and AudioLogger™ software enable real-time indexing and distribution of video across the Internet or corporate intranets. Virage customers include ABC, AltaVista, Associated Press, BBC, Boeing, CBS, CNET, CNN, Compaq, C-SPAN, DaimlerChrysler, FBI, FOX Sports, General Electric, General Motors, Harvard Business School, iVillage.com, Lifetime Entertainment, Lockheed Martin, MGM, Morgan Stanley, NASA, NBCi/SNAP.com, New York Times, NYSE, NTT, ON24, Paramount, PBS, RealNetworks, Reuters, Swiss Radio-TV, Telecinco, Yahoo! and Young & Rubicam. Headquartered in San Mateo, CA, Virage was incorporated in 1995 to provide organizations with advanced methods for searching, locating, and using video content. Contact Virage at http://www.virage.com/ or (650) 573-3210.
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