Virage Announces Broad Adoption of Its Video Application Platform
Virage Platform Enables Encoding, Publishing and Syndication of "Intelligent" Video Streams on the Internet
STREAMING MEDIA EAST CONFERENCE, NEW YORK—June 12, 2000 —Virage, Inc. a leading provider of interactive products and application services that enable video for the Internet, today announced cross-industry endorsement for its Video Application Platform. The Virage platform provides all necessary infrastructure for large-scale deployment of streaming video and is currently used by more than 150 customers across media & entertainment and enterprise markets. Virage's Internet video solutions are cross-platform, integration-ready, and production-proven. Based on a scalable and open architecture, the Video Application Platform is comprised of the Virage SmartEncode™ process, the Virage Video Application Server™ and the Virage Internet Video Guide™. The Virage platform is available to customers either as licensed software or as an outsourced application services solution.
"The Virage Video Application Platform provides a powerful, easy-to-use and extensible system for publishing, managing and distributing video on the Internet," said Jim Ricotta of Cisco Systems. "Our integration of Virage products with Cisco content networking technology provides our customers with the tools they need to take full advantage of video on the Internet."
The Virage SmartEncode™
Process
The Virage SmartEncode process is the starting point for the Virage application platform. The process transforms standard analog or digital video into Internet-compliant content optimized for use and reuse on the Web. The SmartEncode process manages the simultaneous encoding of multiple formats and bit rates of the original video asset while automatically indexing the video content by visual scene change, spoken words, and recognized faces and speakers. In addition to automated encoding and indexing, the process also supports the addition of editorial annotations to specific moments in the video. The SmartEncode process is the key to transforming video into easily accessible and usable information on the Internet.
The Virage SmartEncode process is available either through the latest release of the award-winning Virage VideoLogger™ (version 4.0) or as an outsourced service through Virage Interactive application services.
Virage Video Application Server
Virage also announced the availability of Virage Video Application Server 2.0. This server platform provides a flexible and customizable publishing foundation for video-rich web sites. When coupled with the Virage SmartEncode process, the application server provides the application infrastructure necessary for large-scale Internet video publishing and syndication.
Virage Interactive™
application services
Virage Interactive application services offer an array of production and application hosting services for customers who prefer to outsource some or all of their Internet video infrastructure requirements. Launched a year ago, Virage's application services business serves more than 60 customers including ABCNews, CNET, MGM, PBS and Yahoo!. CSPAN is currently using the Virage infrastructure to publish and syndicate more than 500 hours of video content to more than 40 web sites on a daily basis. A staff of Internet video experts is available around the clock at Virage's three production facilities in Northern California, New York City and London.
Virage Internet Video Guide™
The Virage Internet Video Guide is an advanced search engine that provides the most relevant searches for video on the Web. This new solution provides portals, destination sites and Internet Service Providers (ISPs) a highly-relevant search index for video on the Internet, offering users accurate search results and rich information about video on the Web. RealNetworks®, Inc. (Nasdaq: RNWK) is using the Virage Internet Video Guide to power video searches on RealPlayer®, Real.com™ Guide and RealJukebox™. Content owners adopting the Virage Video Application Platform can automatically have their content included in the Virage Internet Video Guide, bringing qualified traffic to their video-enabled web sites.
"Using our software or application services, over one hundred major content owners and Internet companies rely on the Virage Video Application Platform to transform their video assets into compelling Internet content," said Paul Lego, chairman and CEO of Virage. "We are excited to provide the engine that truly enables video for the advanced applications that are driving profitable business models on the Internet today."
Popular Platform for Media and Entertainment on the Web
For media and entertainment companies, the Virage Video Application Platform has become the popular choice for managing video assets and deploying them profitably to the Web. Virage solutions enable dynamic content publishing, content-specific advertising and personalization, and video-enabled e-commerce. Industry leaders such as CNET, PBS, Chalk.com, Healthology and CSPAN have chosen Virage's platform to syndicate their video collections on the Internet. In the areas of news and information, technology programming, business and finance, feature films, music videos, health and wellness, and prime time television, market leaders have chosen the Virage platform to monetize and distribute content on the Web. CNN, ABCNews, New York Times, Wall Street Journal, MGM, The Associated Press, WB Television Network, PBS, Lifetime, Red Herring and Reuters are among those who have chosen Virage solutions.
Proven Streaming Video Solutions for the Enterprise
The Virage platform also powers the streaming video infrastructure in major enterprise markets such as the Global 1000, education, and government. Through Virage-enabled applications such as corporate communications, training and distance learning, customer communications, and security and surveillance, organizations are leveraging the Virage platform for large-scale deployment of streaming media. Virage enterprise customers include Boeing, General Electric, General Motors, DaimlerChrysler, McCann-Erickson, Morgan Stanley Dean Witter, Harvard Business School, University of Pennsylvania, Federal Bureau of Investigation, Library of Congress and NASA.
About Virage
Headquartered in San Mateo, CA, Virage is a leading provider of software products and application services that enable owners of video content to publish, manage and distribute their video assets over the Internet or corporate intranets. Virage Interactive™ services provide content owners with the infrastructure for integrating Internet-compliant video into their web sites. Virage VideoLogger™ and AudioLogger™ software enable real-time indexing and distribution of video across the Internet or corporate intranets. Virage customers include ABC, AltaVista, Associated Press, BBC, Boeing, CBS, CNET, CNN, Compaq, C-SPAN, DaimlerChrysler, FBI, FOX Sports, General Electric, General Motors, Harvard Business School, iVillage.com, Lifetime Entertainment, Lockheed Martin, MGM, Morgan Stanley, NASA, NBCi/SNAP.com, New York Times, NYSE, NTT, ON24, Paramount, PBS, RealNetworks, Reuters, Swiss Radio-TV, Telecinco, Yahoo! and Young & Rubicam. Contact Virage at http://www.virage.com/ or (650) 573-3210.
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